The near future, "The apple builds a car " the heat that this topic becomes media to pay close attention to once more.
Get attention fully " malic car "
On May 4, have coverage of industrial catenary media, what the apple is falling for the banner is automatic drive the batteries supplier that the car seeks a key. May make the battery that AppleCar place needs jointly together with battery manufacturer.
On April 19, report of the intermediary outside having says, the apple is driving automatically with 4 at least, the negotiation that company of chain of electric automobile industry has laying goods field. The purpose is those who be oneself is automatic drive the car searchs next generation lidar sensor. As we have learned, the apple before this is checking medium drive automatically on motorcade, had used system of a kind of lidar. But the scanning device of this system is on generation machine product, volume is too large, hard massive installation is produced in the quantity model on the car. Negotiate this with 4 companies, the intent is in get the lidar system with smaller, rigidder bulk.
Media still says, malic company is in assess other company technology while, ongoing also the lidar part that delivers oneself.
Besides the negotiation offerring money in hardware respect, the apple still is in active recruit is dynamoelectric the car is advanced talent. By 2018, the apple asked the DougField that leaves a company for a time again come back. DougField used is " build car new power " the project director of tesla, the experience in leaven dough of dynamical system research and development is quite rich. There is media coverage to say at the beginning of April, before · of Er of Michael of tesla engineering vice president applies Weikuji (MichaelSchwekutsch) also is about to join in malic car.
2018, the apple drives automatically the test intensity of the car also promotes considerably. According to media coverage, the apple drives in nobody the test that field place does, there are 800 miles only 2017, to 2018 already violent wind rises reach 80 thousand miles, predict the test course of development inside 2019 is counted will more.
Look, the apple builds a car is to move real.
Why should the apple build a car?
We know, the apple is current advocate business Wu is computer of Iphone mobile phone, apple and circumjacent number product. One is in " car " the enterprise that the domain is not good at, why should cross a bound to enter new circuit?
Royal seal elder brother thinks, the main reason that the apple crosses circuit to enter car field has the following at 2 o'clock:
It is mobile phone business growth is lack of power, begin to give now to slip, the apple needs new point of growth.
Show according to IDC data, 2018 annual, volume of shipment of whole world of malic mobile phone is 225 million. This data although relatively on year the corresponding period grows somewhat, but anatomize is a little bad -- it is above all in the market beyond the United States, for instance the traditional malic mobile phone such as Europe, Japan, Canada sells flourishing land, although sales volume is pretty good, but consumer people be willing generally to choose IPhone8, IPhone7 more, it is the old money type such as IPhoneSE even, and wait to IPhoneX, IPhoneXR new the model interest that roll out is not large. This explains, before the appeal of the person that offset of the new product of malic company, new technology is expended already was inferior to greatly. Especially serious is, in the whole world market of the oldest mobile phone -- China, the sales volume of 2018 year apple appeared actually of 20% above glide.
This kind of state makes CEO library gram very anxious, he admits malic sale status in the open letter that issued on January 3, 2019 not beautiful, reduced actively the battalion of Q1 closed 2019 anticipate. This kind of circumstance still is belonged to on malic history first, cause the market to shake.
Very apparent, innovation the mobile phone that lack of power, market glides thinks the apple brings enough development motive force already hard. Below this kind of circumstance, cooke needs to search new outlet for the company.
2 it is electric car, nobody drive is prospective development trend, also be a big market.
In recent years, as the rapid development of AI artificial technology, each national capital will driven automatically label national strategy develop way, try all-time attention. Academy of industry of the look up before occupying releases " nobody drive development foreground forecasts automobile industry to plan to analyse a report with investment strategy " data shows, to 2021, the whole world nobody drive market dimensions will achieve above of 7 billion dollar, will maintain high speed development continuously.
Enough big car market, became the new circuit that Cooke chooses for the apple, for the new story that investor tells.
Is what can the car make an apple new " loco " ?
The car that Cooke chooses " new circuit " look be like pretty good, dan Xi elder brother thinks those who say is, the apple wants to be in " new circuit " run it is not easy to beat rival.
Be like character of above paragraphs place, the car is a big market, and nobody drive, electric car also is development trend. Take a fancy to this market and trend, not merely apple.
Actually, the tycoon of each industry already layout nobody drive, electric car market. Euramerican market, the enterprise of science and technology such as Gu Ge, Uber is in early nobody drive systematic respect investment is huge endowment have research and development, with period go up surely in metric system hold first machine. In Chinese market, in Baidu, A, Tecent, China drive to wait for a tycoon to already entered nobody already domain. On the other hand, run quickly, the traditional car look forward to such as BMW, Feng Tian, also drive in nobody the domain invested numerous resource. And tesla of electric car big Ga, already was in deep ploughing of electric car domain 15 years.
Original title: Dynamoelectric (unmanned) can the car make an apple " new loco " ?
