In recent years, while health care tastes the market to develop in high speed, also expose to the sun time and again piece all sorts of " hole is old " negative news. A few undesirable enterprises often attract old people to enter an activity with petty favours, repass is alleged and healthy exaggerated curative effect publicizes the form such as the lecture phonily, will hawk health care to taste, all sorts of covering the road emerges in endlessly, a lot of old people was duped to return be kept inside a drum-be kept in the dark. And be hard to obtain evidence as a result of this kind of case, undesirable company often can escape legal superintendency and punish easily however. Limited company of estate of health of red luck of Zhejiang flourishing age is suspected of false commerce publicizing one case, the iceberg that is a variety of this random elephants one horn.
Area of dawn of sea of Zhejiang peaceful wave the name is " Gong Ruile state " small shop is located inside residential area. The reporter comes to this inn, salesperson enthusiasm is greeted.
The product in inn of this wife and children is true still many. Not only mixed health care is tasted, there still is the every day object such as oil of toothpaste, edible, cooking wine on bar.
Happy state of Zhejiang red luck is the company that health care of a sale tastes, this company held water 2016, headquarters is located in Chongqing. Up to September 2018, zhejiang shares subordinate door inn 264, the health protection that they sell is tasted have safflower red red-spotted stonecrop, Qi like that piece, egg of yak yoghurt pink, collagen suckles peptide to wait a moment. Superintend sectional introduction according to the market, these health care are tasted have approval article date and manufacturing license, belong to normal health food, but special place depends on, these health care taste the door inn of a can happy in red luck state to buy, go up in market and cannot find on the network. Nevertheless, the health protection that sells here is tasted taste price tower above than the congener health care on the market however many.
Besides, the sale kind of this company is very special also. In door inn, the reporter sees is old people is attending all sorts of physiotherapy experiences and healthy lecture to groom, did not discover a youth. Original, the target herd that company of Gong Ruile nation sells is old people. To attract old people, they use the method of petty favours to bring you to swallow the bait normally, the dweller around says, they had sent an egg.
This free egg attracts the bait that more old people joins namely, what kind of inn should send an egg, want to attain what scale, interior of company of Gong Ruile nation is having cast-iron pipe to accuse.
Staff member of company of Gong Ruile nation says: "The number did not reach 200 people, send an egg with respect to preparation. Say even ' uncle aunt people, national Day company allocates brushstroke advertisement cost, we prepare to buy it into the egg to give an uncle the nurse now people. ' at a dash, every inn is striven for achieve 300 people above to arrive 400 people, come down its stability. Come down its stability..
Attract old people after coming, the 2nd action plays close affection card namely. To old people with grandfather grandma, uncle aunt is proportional, those who care an old person is healthy, communication feeling, inquire after sb's health is covered close to.
Attract old people to come in inn, back-to-back move is about to attend class to them. These course are well-prepared, all sorts of demand that are aimed at old people and body of quantity of soft costal region are custom-built lecture content, old people likes what to listen to, what do they tell. Before giving lessons to old people, company of red luck happy nation can is opposite first him interior employee undertakes brainwashing is mixed arouse.
The interior that in red luck Le Banggong manages grooms can see in video, groom personnel says: "So much class is what to doing in front, is check the number still done not have in your heart? Explain the knowledge of so much day, conduct the idea of so much day, it is what to doing, is number still done not have in your heart? Still two days began, your ready-made not? You plan this to want to sell how many fund, had you thought? Had you thought??
For better give old people brainwashing, the controller of door inn wants to groom through strict interior beforehand, those who master one a complete set of say decline, all sorts of possibility that in answer old person spot to experience, appear.
Staff member of company of Gong Ruile nation says: "Use pad of crystal jade preserve one's health, may appear 5 sort. The first kind is fast model, the 2nd kind is JAT model, the 3rd kind is slow model, must slow model had told, had told slow model, it is tarry actually without the effect this helps a person. It is tarry actually without the effect this helps a person..
Take an experience for mat of jade preserve one's health, if did not feel the effect, that belongs to slow sex, want to experience ability goes slowly patiently. This that is to say, no matter the spot has the effect that experiences cure, inn-keeper must be accomplished justify oneself.
Had such preparation, can begin to give lessons to old people. Although give lessons ultimate goal is sale product, company of Dan Gongrui happy nation can use the method of leave sb at large in order to apprehend him afterwards, at first stop talking does not promote the thing that sells a thing, use schoolteaching means to give old people brainwashing first, undertake the idea is permeated.
Nation company staff member is in Gong Ruile to tell class hour to say to old people: "Some people do not want a body not to tell good fortune in blessing, explaining these knowledge is to caring you, care your body. Uncle aunt, the disease harm of heart head blood-vessel is very big, the head is fat of apoplectic, arteriosclerosis, thrombus, hypertensive, tall blood, coronary heart disease, senile gawkish, varicosity, still have vasculitis, heart head blood-vessel is very serious, blame is dead namely incomplete, you also do not get maimed person to death, hope everybody can take seriously rise. Hope everybody can take seriously rise..
Matting so much, those who be is sell the product go out, how can sell well, sell more, interlink is covered in the most important key covers a road to want conduct propaganda to reach the designated position namely. Although red luck Le Banggong manages those who sell is health care,taste, but will look from groomed content, taste with health care however concern without what, those who tell is the cure of all sorts of common disease, and very outstanding still effect. This also is the special design that does in the light of the place of soft costal region of old people, the purpose lets old people believe their product to be able to treat a disease namely, have magical curative effect. For this, company of red luck happy nation made many tax, PPT and conduct propaganda piece.
Staff member of company of Gong Ruile nation says: "In a capsule, contains safflower extracts content, undertake bate to our blood-vessel above all, undertake handling to thrombus, safflower oil, the disease of respect of blood vessel of blood of the old people in be opposite, had very good precaution effect. Insist for a long time to use come down, it is normal that our heart lungs function restores gradually, blood will be cleaner and cleaner. Blood will be cleaner and cleaner..
Medicines and chemical reagents of peaceful wave city examines Yang Zhifen of section chief of place business division says: "Conduct propaganda piece said rife effect, include to dissolve thrombus, bate blood-vessel, to remedial effect of the heart and vessels, this is in actually jural it is unallowed. And the country also makes clear a regulation, cannot be in order to treat a disease in publicizing cure oriented, this Pianzhongming is shown exaggerated curative effect, it is a kind of serious misdirect actually. It is a kind of serious misdirect actually..
According to " People's Republic of China opposes unfair competition law " the 8th regulation, state of the performance that operator does not get pair of its goods, function, quality, sale, user evaluates the commercial conduct propaganda that waits for false fetching perhaps misunderstanding, consumer of deceit, misdirect. These common health care taste company of happy by red luck nation to be blown fantastic, the method that adopts exaggerated product curative effect undertakes false conduct propaganda, caused the misdirect to consumer.
Besides use a tax publicize exaggerated curative effect, the another sale of company of Gong Ruile nation covers a road to let old people advise others by using one's own experience namely. The name that they sell is the health care of yak yoghurt pink to taste, the function that follows common milk powder actually and usage do not have what distinction, but they however transcribe the advise others by using one's own experience of so called old people, let old people said to eat to be able to improve Morpheus not only, still can walk relaxed.
The company of happy nation of red luck of video of advise others by using one's own experience of such is sedulous transcribe many, the purpose is to spur a sale. This grooms in-housely in the company in none obscure.
Staff member of company of Gong Ruile nation says: "Inn grows report, effect case is not too much, irrespective. We collected a lot of material, let more a bit hotter now, warm up stage by stage, this kind of white knives is entered, red knife goes out, the effect is very fierce. The effect is very fierce..
University of central finance and economics teachs Miao Yuexin to say: "This kind is one kind changed apparently the sale of flavour, it is the brainwashing that we say usually. Have academic research, it is two weeks of right-and-left time can be finished about, got rid of the intelligence pattern that a person has very rational judgement originally to disappear, the method that it uses in selling a process and method, formed a kind of interference to the rational judgement of consumer. Formed a kind of interference to the rational judgement of consumer..
The video of these alleged advise others by using one's own experience is taken each storefront are broadcasted, let the old people that guard against is without in the heart in the organizer one pace entices whereabouts to enter pit. Metropolis try to be the first buys the old people that enters an activity a few be blown to get the health care with cure-all, magical curative effect to taste. But this kind of company is very tricky also, in execute the law the mark often does not leave when the branch is checked.
Market of region of dawn of sea of city of Zhejiang peaceful wave superintends group of bureau check group to grow Wang Haihong to say: "We execute the law personnel goes in examination, go in he stops to tell, in notebook computer reclaim inside the station, find the video that just was expunged in the morning that day. Basically confirmed his a few content to old people lecture, repass technology measure restores a few video to come out, mastered near future lecture all content, what just affirm he is carried out in inn is a few righter really health care is tasted and common provision undertook false conduct propaganda, exaggerated, of misdirect these have. Exaggerated, of misdirect these have..
Not long ago, area of dawn of sea of peaceful wave city executes the law personnel is felt according to early days check a result, limited company of healthy to red luck of Zhejiang flourishing age estate undertook assault is checked. The video of commodity conduct propaganda that more than 1800 hours hunted down in the computer of company of happy in red luck nation and hard disk and PPT class. Via maintaining, nation company puts Gong Ruile in the illegal fact of serious exaggerated conduct propaganda and false conduct propaganda.
Resemble the issue that frequency sends in the light of sanitarian market chaos, before this year 3 months, the whole nation dispatchs in all execute the law commodity of domain of industry of dot of counterpoise of 1.93 million person-time, key, key has personnel supervisory examination. The whole nation in all put on record 11777, proposal value 8.748 billion yuan, end a case 4318, punish do not have a paragraph 460 million yuan, redeem pecuniary loss for consumer sixty-four million nine hundred and thirty-four thousand yuan.
Health care tastes market chaos elephant to had become a hole to often contract old social dense disease. These undesirable enterprises and sale personnel use old people to pay attention to preserve one's health but the characteristic with not strong discretion, dozens big " close affection card " , " card of science and technology " , " healthy shop sign " , wait to undertake to old people " brainwashing " , flicker old person spends money. Health care is tasted is not medicine after all, the conduct propaganda of these fantastic is the letter is not gotten more, we still should go to normal hospital treating unhealthily, should take medicine, otherwise loss money issue is small, be afraid of illness of incur loss through delay. In the meantime, health care is tasted is not medicine, but punish health care tastes market chaos elephant to need fierce medicine however. Old people may be very difficult fraud of get behind of eyes blazing like torches-blazing with anger, but relevant section has piercing eye, want to increase the strength that superintend and punishs, let these spaces that did not live without fine enterprise. (Focal interview)
