Summer comes, arrived again all sorts of dress are contended for surprise a bottle of colourful season.
Recently, goods be related should be retreated to cause heat to discuss after buying 18 dresses to travel.
Usually, take besides school uniform, coverall, show etc, if we follow others " bump into unlined upper garment " , the feeling is a very awkward thing. And in garment industry, do not know when to remove sweep however " bump into unlined upper garment " evil wind: Red dress of a net, the instant explodes full each net inn, and indicate markedly " the net is red with the paragraph " ; Section of an international fashionable dress, taste newly did not appear on the market, copy tastes full ave. Draw near to those the dress of famous brand, with respect to prep let alone.
Really, to the practitioner of the fashionable industry such as dress, whether the forward position that takes in tide, gain consumptive market, depend on greatly its design whether modern avant-courier, extraordinary. And dress stylist people if innovation originality cannot get intellectual property to protect, can speak in an instant numerous the person that borrowed.
A few days ago, a friend just spent more than 100 ocean to buy the shirt of the home of a Hai Lan from the net, discover quality has a problem, when waiting for oneself to look for inn-keeper theory again, discover that inn was done not have unexpectedly! Look for customer service to also was not solved finally, it is the ~ that plunge into a heart really
Absolutely cannot think of, hai Lan's home is the closest went up to heat up search because of borroweding -- not be this to be borroweded, borrowed however others.
By 6 Shenzhen brand ROARINGWILD that founded 2010 in school undergraduate, HLAJEANS of trendy card blackfish borroweds below the domestic banner that dispatch sword pointed to Hai Lan recently ROARINGWILD 2018 year Chun Xia design, the 2019 Chun Xia series that the do sth without authorization below the circumstance that claims to greeting sb changes their 2018 Chun Xia series him are new money put on sale.
Be borroweded usually often be to answer season dress, and Hai Lan's home borroweds however family the old style last year, regard as oneself new fund. This is awkward! It is reported, besides 3 dress, tort product still includes a knapsack and sneaker, etc. Design of family expenses character and printing " Uncommon(meaning is not common) " the design that will replace original work. Netizens express, hai Lan's home passes this kind of method to reveal namely " the man's chest, creation is not ordinary " .
Hai Lan's home is no longer " the almirah of old man "
The blackfish HLA JEANS that is borroweded this by accusation, it is the quick style brand that Hai Lan's home rolled out 2017. The purpose is to break " the almirah of old man " inherent impression, to " young change " way develops, locate the young people that controls for 20 years old consumes a group, choice " 900 million teenager female dream " forest regard new product as newlier spokesman. Still support program of put together art " strange flower says the 5th season " , " legend of below one station " etc. The 5th season says in strange flower, ma Dong is knocking wooden fish to say, "Blackfish HLAJEANS, one misses red wet shop sign very much. One misses red wet shop sign very much..
Today, hai Lan's home makes the brand of widely known really. According to the report, hai Lan's home realized battalion to receive 19.09 billion yuan 2018, rank share of market of Chinese men's clothing 5 years continuously the first. Zhou Jianping ever showed domestic president of Hai Lan, "Battalion receives those who do not exceed Guo Hailan's home, the home that everybody does not have a qualification to oppugn Hai Lan " . Although Hai Lan's home professes " other and retail brand all is own research and development " , but charge of research and development was only 2018 49 million, the cost of research and development that compares horse of dark of the corresponding period 360 million, the home that is Hai Lan 7 times much, see its weak point not hard from this. 2017, hai Lan's home still rolled out OVV of brand of light excessive female outfit, be borroweded avowedly by accusation before this H&M, Tibi, Helmut Lang.
Gather up garment industry borroweds random elephant
Recently, garment industry produces two major issues: It is card Louis Vuitton sues French luxury " shoe king " the copyright that 100 beautiful international violated Archlight gym shoes. This also is close come to what Louis Vuitton initiates in China 3 years borrowed first lawsuit.
2 it is famous model, stylist Lv Yan also passes individual small gain to publish a lawyer publicly to case, with respect to the brand the design is suspected of be being borroweded be related writes Shenzhen picture fashionable group, demand the other side stops to borrowed behavior. Listed among them include COMME MOI to connect the body pants, business suit spelling color, doubt that spells lubricious female outfit to reach skirt inside without sleeve to be like money be borrowedinged, point out a shadow vogue is subordinate " YINER voice " , " INSUN favour skirt " , " the song in song of Song Of Song " , " OBBLIGATO Ao Lijia " the partial product that waits for a brand, the height of much money dress with COMME MOI is similar.
In garment industry, two case can say above famous degree quite tall. Because 100 beautiful international have Belle100 not only beautiful, the brand such as Teenmix nature beautiful desire, still acted as agent to be able to bear or endure the athletic brand such as gram, Adidasi, young tiger horse, Kuang Wei, market force is of great importance.
Lv Yan once entered contest of world super model, win second place, founded 2013 individual brand COMME MOI, there are 10 or so stores in the whole nation, belong to Chinese daughter to hold new brand. And shadow vogue holds water to already had 23 years, own the many brands such as skirt of favour of YINER voice, INSUN, the group owns patent more than 700, brand more than 1000, copyright more than 1000, software copyright 32, claim intellectual property of one of straight special esteem and the fashionable dress enterprise that research and development innovates, staff of current group of research and development already amounted to 300.
Lv Yan expresses, the ego protection of stylist brand and legal consciousness are very fragile, in the process of authority of small gain dimension before this, ever got " water army " defile, be said to borrowed and " loiter heat " . Be based on this, she just realises the measure that wants usage keep under control will resolve this issue.
The road that borrowed won'ts do -- " the king of quick style " ZARA aggressive 40 one's remaining years, in one day is grown rise abruptly hard
In dress bound, lean " borrowed " build up develops quickly expand, must carry ZARA -- 7 days of production, ark of 14 the world, 30 skies ark, roll out 18 thousand every year to be tasted newly, it was created only fast infrangible commerce is mythological. For instance, when Spanish crown prince expends benefit admire to announce to be engaged, a few weeks short time, ZARA can let princess of dress of woman of about a hundred Europe a of that day white skirt appears in market. This speed, wait for library of garment of H&M, actor swing give a few markets.
Annual, ZARA should pay the tort of euro of a few ten million fine for this, but its a bit does not care, because be compared,at Inidtex of ZARA parent company the battalion of euro of billion of every season degree closes, this bit " penny " what to calculate far from.
Nevertheless, today, the wedding day of Zara had ended.
Last year in July, the parent company OTB of Diesel and Marni sues group of Inditex of Zara parent company to borrowed Diesel jeans and Marni sandal design win the lawsuit. This lawsuit lasts 3 years, final Milan court adjudicates Zara tort, commodity of tort of recall of requirement Inditex group pays every commodity the compensation of 235 dollars. This also is Zara borroweds in the design first lose a lawsuit in the case.
Hold to " copy copy copy " the fast fashionable brand that covers a region, be on the blind lane that plays not to turn. Forever 21, H&M in succession put up the shutters, zara outstanding achievement glides, by right of " borrowed big shop sign, fast take paragraph, price low, lack innovates " way, nowadays already no longer clever light.
At the beginning of this year, zara8 year will change first new Logo. However, new LOGO was not accepted by broad consumer, netizens breathe out continuously new LOGO " thin tall " " do not have temperament " . It is the brand Logo that lets a person feel new to LOGO imitates Nars and fashionable Ba Sha more, bump into a face continuously two old brands, did not differentiate degree, lack him brand distinguishing feature.
How does clothing company do protection of good intellectual property?
What does the intellectual property that concerns with dress have? How does clothing company do protection of good intellectual property? How to dig the innovation dot of intelligent dress deep? This is to often puzzle stylist and the problem of the person that do poineering work.
