On May 16, 100 orchards are held in Beijing " 10 years data says authentic Chinese " news briefing, outward bound proclaims " 3 without return money " already carry out goes 10 years, released datagram of first refund inside course of study to accuse.
100 orchards own brand shop of many 3700 fruit in the whole nation, spread all over 70 many cities of countrywide. 2009, 100 orchards initiate " not delicious 3 without return money " and in countrywide door inn active carry out goes. Namely, if consumer is dissatisfactory to fruit mouthfeel or character, can not have small bill, without objective, return money without reason.
2016, be based on a service to upgrade again, 100 orchards are online still on App was rolled out " refund of not delicious instant " , not will delicious 3 without return money outspread arrived on the line, the client buys fruit hind in door inn, also can undertake on 100 orchards App refund is operated.
This year is 100 orchards are executed 3 the 10th year when do not have the policy that return money, the data that according to 100 orchards author, president Yu Huiyong spot releases shows: 10 years, number of inn of 100 orchards door goes to many 3700 from 100 growth, year sale grows 10 billion yuan from 100 million yuan. Among this, 100 orchards always retreat money order to count (contain 3 return money without the etc that return money) , always retreat money amount to occupy than from beginning to end under 1% , among them " 3 without return money " the order number, amount that return money is occupied drift in 0.5% fluctuation than maintaining from beginning to end.
Yu Huiyong is " 3 without return money " product manager. 2009, yu Huiyong is in a company interior does not put forward first delicious 3 without return money, got company interior agrees to object or hesitate at that time.
Environment of business of the state-operated in at that time is still immature, and unripe delicacy is a business that does hard originally, because give birth to the character of fresh fruit product, establish industry standard very hard, traditional unripe little retail business and consumer often are in caution " rich weichis " condition. Yu Huiyong thinks, giving birth to bright industry at least, retreat goods to want small bill as good as at establishing a aeriform threshold, adverse to the client good, because this holds to " 3 without return money " .
After 10 years, 100 orchards did not close down not only, still grow for the industry alone horny animal.
Besides client end, "Accredit " also be the culture system with 100 orchards important interior. By 2002, 100 orchards begin development to join in, accumulated probably ten inn. Everyday goods handlebar fruit deserves to send these doors inn, door inn should undertake checking and accept. Because check and accept a process too long, a car can send the money of 5 inn originally, and can send at 9 o'clock in the morning, the result is checked and accept, did not send at 4 o'clock to afternoon. If a car sends an inn that,content shedding cost is met again whirlwind rises.
Then, yu Huiyong made a decision boldly: The spot is not checked and accept, receive according to sheet, have problem headquarters acknowledge a debt; Want to put forward only, headquarters believes. Come so, deserve to send efficiency to rise greatly, retreat goods to did not increase apparently however. Come for years, run cost through trusting 100 orchards were reduced greatly, also promoted join in the benefit of business.
Jiao Yue of vice president of 100 orchards group 3 upgrade without what return money did release, namely " 3 without sweep a code to retreat " . 100 orchards are in App " instantaneous refund " on the foundation, roll out a line to fall " sweep a code to retreat " . The customer that buys in door inn namely, can scan of door inn return money 2 dimension code, complete refund operation independently, and the client can decide refund scale independently, highest but refund 100% .
Through " sweep a code to retreat " systematic data traces to the source, still pass supplier of help upper reaches data to feedback improved production, make a fruit more delicious. "After upgrading this, to 3 without the order that return money, 100 orchards company can give join in business is corresponding allowance, that is to say the partial loss that 100 orchards company can bear a client to return money. To order of refund of without reason ill will, 100 orchards will offer door inn majority subsidy, assure to join in the interest of business. " standing vice-president Yuan Feng represents 100 orchards group.
