Consumption upgrades upsurge sweeps across industry of whole home appliance. The rise of the middle class, more the bitter fleabane break out that drove home appliance market is exhibited. Meanwhile, the policy of home appliance go to the countryside that distance country issues has gone 10 one's remaining years, change make the market advocate demand, high quality home appliance consumption presents rapid growth.
On May 17, during in be worth Su Ning 618 years, great urge is started, su Ning is bought easily with economy of international trade of Department of Commerce cooperative academy, Jiangsu saves business affairs hall to be released jointly " home appliance consumed a trend to report first quarter 2019 " . Spot of Fan Zhijun of vice president of group of Su Ning home appliance announces Su Ning home appliance to sell Chan Jiwu of a list of names posted up empty big data, unscramble home appliance to consume trend trend, change for consumer new upgrade direction of demonstrate choose and buy.
Air conditioning: High end is energy-saving the product is popular
Change in home appliance new upgrade of demand release, the user also is changed subsequently to the acknowledge of air conditioning product. Of air conditioning of healthy, intelligence occupy than rising gradually, progress of high-energy effect grade is apparent, demand of high-end air conditioning is exuberant, after service growth is rapid.
Su Ning realizes empty big data to show, 2019 first quarter, su Ning one class can sales volume of effect air conditioning is occupied than 53% , from sales volume of clean air conditioning compared to the same period 104% , amplitude of sales volume of air conditioning of 10 thousand yuan of above exceeds 30% , after service sale grows compared to the same period be as high as 639% . Su Ning rolls out extremely air conditioning of intelligence of content small Biu, use 1.5 frequency conversion, one level can effect, can undertake through intelligent WiFi the mobile phone is held remotely accuse, be chased after ardently by the market hold in both hands.
Brand respect, beautiful, division force contend is intense, air conditioning of whole trench of male crouch Su Ning sells position of head of frontal sales volume.
Color television: Big screen is high-definition into buy a trend
Color television enters big screen period. 2019 first quarter, su Ning depends on whole trench advantage, growth of sales volume of TV of 80 inches of above exceeds 120% . In the meantime, color television new technology blossoms glorious, high-end color television develops flourishingly. Sales volume of whole trench of color television of 8000 yuan of above grows Su Ning 180% . The sales volume on OLED TV line is added fast nearly 300% , sales volume of laser TV complete channel is added fast amount to 387% , 4K sale is occupied than exceeding 98% , 8K TV grows compared to the same period exceed 300% . 50C4 of TV of clear artificial intelligence of freeboard of 80L5 of TV of clear laser of freeboard of sea letter 4K, PPTV4K, become customer shine new the high frequency product that upgrade.
The way that consumer changes in the high end of go to court of choose and buy of color television product, character not only develops, the consumption that contains a product internally also is to grow day and day. Service of PP sports member sells growth to exceed 150% first quarter.
Brand respect, sea letter, achieve dimension, TCL to become color television of Su Ning whole trench to sell frontal TOP3 brand.
Freezer: Intelligent wind cold equipment accepts favour
Su Ning realizes empty big data to show, portion of below Su Ning line many freezer is amounted to first quarter 48.7% , amplitude of sales volume of product of freezer of 10 thousand yuan of above is amounted to 55% , intelligent freezer sale is occupied than already was being broken through 30% , sales volume of windward cold freezer adds the line fast more than 50% . In brand seniority, sea Er, beautiful, before look sound ranks 3 positions.
Among them, beautiful intelligence is held accuse freezer BCD-535WGPZV, Zanuxi Yilaikesi cold freezer of wind of ZANUSSIZHE3201HGA much door is freezer of Su Ning channel shine the star product of new trend.
Washing machine: High capacity and dryer become a trend
Washing machine industry upgrades the trend is clear. Su Ning realizes empty big data to show, share of the market below the line already exceeded platen washing machine 60% , among them 10KG and above platen washing machine are occupied than exceeding 40% , growth of sales volume of product of washing machine of 10 thousand yuan of above exceeds 120% .
Dryer and wash machine of dry an organic whole development is rapid. Whole trench sales volume grows Su Ning compared to the same period exceed 300% , wall hung sales volume of washing machine whole trench grows compared to the same period exceed 70% . Brand respect, sea Er, cygnet, beautiful before holding 3 shell.
New class: Dimensions grows hurricane dart
While technology of product of traditional home appliance upgrades, the emerge in large numbers on the market is numerous new class. And products of these burgeoning home appliance are raising the result on life character to cannot be done not have, dimensions grows hurricane dart.
Purify kind of home appliance development is rapid. Su Ning realizes empty big data to show, sales volume of whole trench of equipment of clean first quarter water grows Su Ning compared to the same period amount to 53% , TOP5 brand is spent centrally adjacent 90% , sale of big flux clean water is occupied than exceeding 65% . Beautiful MRO1791D-400G intelligence controls clean water implement, A.O. Smith reverse osmosis of R600ETD1 large flow is clean water implement become Su Ning channel to represent a product.
Dawdler economy takes hot market. Su Ning realizes empty big data to show, sweep the floor first quarter sales volume of the channel below robot line grows nearly 40% , hand-held cleaner sales volume grows 135% , sweep pull robot of an organic whole to occupy than 71% . In holding cleaner pop chart, dai Sen, benefit and riverside is in respectively sell the forehead, sales volume to hold the first; Kewosi is held sweep the floor the robot sells position of first of frontal sales volume. Intelligence of small Biu of content of cleaner of hand-held of Dai Sen V10Fluffy, Su Ning pole sweeps the floor the robot V6 delegate product that makes Su Ninghuan new trend.
2019 first quarter, su Ning once more with the home appliance of male crouch of share of whole trench market of 22.3% the first sale channel. The issuance of this second report, got academy of collaboration of economy of international trade of Department of Commerce and Jiangsu visit business affairs office approbate. "The big data a list of names posted up that Su Ning releases is odd, brought precious train of thought to home appliance industry not only, be in at the same time lead production and import of stimulative spending side far-reaching. Be in at the same time lead production and import of stimulative spending side far-reaching..
