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Nowadays BMW head deficient 310 million, end old profit record, european Union amerce is become it seems that invisible killer, market of car of whole world of analyse of Dan Rezi fractionize, in imagining far so simple;
1, is BMW head deficient 2.4 billion?
2, does the European Union fine invisible killer?
Well-known, although BMW is faced with head deficient, but as luxurious car brand, in recent years all the time row world 500 strong, 2018 it is a rank more 16, the body flies to mechanic factory for BFW before its, original famed with making u-2 spy plane of clipper-built double ala at the world, till easy 1917 name BMW, represent the engine technology with the most masterly Germany, rolled out first car 1929, add have excellent AT transmission case to move school faculty, by right of its high speed reachs acceleration, roll out much money motile luxurious car and SUV, become the company of luxurious car brand that is famous in the whole world quickly;
Although, the total sales volume of one numerous brand such as the BMW below BMW group division, Laosilaisi amounts to 605 thousand first quarter, still add compared to the same period 0.1% , but after the cartel forestall inside story of a plot that waits for large car look forward to from BMW of exposure of media of the year before last year, Daimule, masses, endure European Union investigation all the time, BMW by force of pressure, dial 1.4 billion euro ahead of schedule only, in order to answers the amerce that the European Union may exist, express to meet on one hand or put forward to accuse to the accusation of the European Union, admit the likelihood suffers an European Union to investigate a penalty on the other hand, amerce will amount to above of 1 billion euro;
3, either is amerce so simple?
In fact, even if do not include legal reserve, because car city already was entered,turn white-hot level, partial market upgrades in succession price war, force profit of BMW group bicycle to drop, and for research new car is mixed dynamoelectric change the new and high technology such as the technology, BMW paid cost of a huge sum likewise, nearly two years cost of research and development rises respectively 18% with 13% , among them cost of research and development of car of new energy resources is occupied bigger, predict by 2019 before, sales volume of accumulative total of car of implementation new energy resources 500 thousand, and provided model of 25 new energy resources 2025, among them 12 use a model for pure report;
In the meantime, new 7 departments use brand-new exterior to design a language, the face is delayed before design into gas grille with double kidney of X7 large size, increase 40% acreages on its foundation, match the Logo with lifelike, more show momentum dye-in-the-wood, and new 7 departments are cater to broad car advocate demand, still offer luxurious model with motile two kinds of styles, introduce model of headlight of laser angel eye, reach the taillight form that perforative type designs, make integral modelling photograph more attractive than old money, in addition still add newest low speed to follow assistant of individual of interactive system of car function, IDrive 7.0, intelligence, support personalized derma interior trim is custom-built, reflect BMW adequately new the feeling of science and technology of 7 departments and costly move, the instant is detonated new round of heat;