100 orchards are held in Beijing " 10 years data says authentic Chinese " news briefing, outward bound proclaims " 3 without return money " already carry out goes 10 years, released datagram of first refund inside course of study to accuse.
100 orchards are the inaugurator that the fruit specializes in chain industry condition, brand shop of many 3700 fruit is owned in the whole nation, spread all over 70 many cities of countrywide. 2009, 100 orchards initiate " not delicious 3 without return money " and in countrywide door inn active carry out goes. Namely, if consumer is dissatisfactory to fruit mouthfeel or character, can not have small bill, without objective, return money without reason. 2016, be based on a service to upgrade again, 100 orchards are online still on App was rolled out " refund of not delicious instant " , not will delicious 3 without return money outspread arrived on the line, the client buys fruit hind in door inn, also can undertake on 100 orchards App refund is operated.
This year is travel of 100 orchards carry out 3 without the 10th year that declines goods, the data that according to 100 orchards author, president Yu Huiyong spot releases shows: 10 years, number of inn of 100 orchards door goes to many 3700 from 100 growth, year sale grows 10 billion yuan from 100 million yuan. Among this, 100 orchards always retreat money order to count (contain 3 return money without the etc that return money) , always retreat money amount to occupy than from beginning to end under 1% , among them " 3 without return money " the order number, amount that return money is occupied drift in 0.5% fluctuation than maintaining from beginning to end.
It may be said of brave of more than benefit is " 3 without return money " product manager. 2009, yu Huiyong is in a company interior does not put forward first delicious 3 without return money, got company interior agrees to object or hesitate at that time. Environment of business of battalion of the China when those is still immature, and unripe delicacy is a business that does hard originally, because give birth to the character of fresh fruit product, establish industry standard very hard, traditional unripe little retail business and consumer often are in caution " rich weichis " condition. Roll out 3 without return money, it is a hard decision probably to 100 orchards. But look in Yu Huiyong, giving birth to bright industry at least, retreat goods to want the as good as such as small bill at establishing a aeriform threshold, adverse to the client good. "All bad to the client want to take off, good to the client want to withhold, 3 without returning money is the thing that 100 orchards close down to want to do " , yu Huiyong ever was told in interiorly conference.
This one reservation is 10 years. After 10 years, 100 orchards did not close down not only, still grow for the industry alone horny animal. 3 go without the carry out that returns money, it may be said lets accredit return in order to trust, namely the businessman trusts first consumer, consumer still also gives a businessman with accredit likewise. Afraid to environment place, had baleful refund problem, yu Huiyong expresses " read aloud 3000, well-meaning should first. Of baleful refund is few number after all, do not have facts one wishes to hide normally. At this moment we need to resemble goofy and same hold on, the seed that trusts one day eventually will be rooted, blossom and bear fruit, believe final meeting is penitentiary. " an employee complement goes to 100 orchards, not only " not delicious " can retreat, ate not happy also can retreat. Ate not happy also can retreat..
Look from another angle, environment of Chinese battalion business lasts to good, the character of upriver industry promotes ceaselessly, also be 100 orchards can carry out goes 3 without the main base that returns money, essential of course is the client deserves credit. From social angle, 100 orchards believe client of Chinese great majority deserves credit, this is 100 orchards insist to be carried out " 3 without return money " raw power. 3 without return money, it is the client is in " without the doorsill, without force, without cost " the individual below premise leads sexual place to be, billions of " lead a gender " aggregate and become rate sex, those who appear is " China trusts " industry epitome. "Chinese consumer is kind-hearted, because,have many clients of 100 orchards 3 without return money, and retaining respect to 100 orchards heart is to fall in love with 100 orchards even, but to 100 orchards oneself, 3 without retreat goods to just use up enterprise devoir. " Yu Huiyong expresses.
Besides client end, "Accredit " also be the culture system with 100 orchards important interior. By 2002, 100 orchards begin development to join in, accumulated probably ten inn. Everyday goods handlebar fruit deserves to send these doors inn, door inn should undertake checking and accept. Because check and accept a process too long, a car can send the money of 5 inn originally, and can send at 9 o'clock in the morning, the result is checked and accept, did not send at 4 o'clock to afternoon. If a car sends an inn that,content shedding cost is met again whirlwind rises. Then, yu Huiyong made a decision boldly: The spot is not checked and accept, receive according to sheet, have problem headquarters acknowledge a debt; Want to put forward only, headquarters believes. Come so, deserve to send efficiency to rise greatly, retreat goods to did not increase apparently however. The company believes to join in business, join in business believes a company, come for years, run cost through trusting 100 orchards were reduced greatly, also promoted join in the benefit of business.
Jiao Yue of vice president of 100 orchards group 3 upgrade without what return money did release, namely " 3 without sweep a code to retreat " . 100 orchards are in App " instantaneous refund " on the foundation, roll out a line to fall " sweep a code to retreat " . The customer that buys in door inn namely, can scan of door inn return money 2 dimension code, complete refund operation independently, and the client can decide refund scale independently, highest but refund 100% . "The traditional technological process that return money is long and complex, consumer often is in weak force one party, need brings small bill and kinds or types of goods, classics businessman examines after affirming, initiate the processing that return money by the businessman again, and refund flow needs normally layer upon layer examine and approve, often cost arduous, cost of consumer dimension authority is higher " . Jiao Yue spot is told.
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Meanwhile, through " sweep a code to retreat " systematic data traces to the source, still pass supplier of help upper reaches data to feedback improved production, make a fruit more delicious. "After upgrading this, to 3 without the order that return money, 100 orchards company can give join in business is corresponding allowance, that is to say the partial loss that 100 orchards company can bear a client to return money. To order of refund of without reason ill will, 100 orchards will offer door inn majority subsidy, assure to join in the interest of business. " standing vice-president Yuan Feng accepts 100 orchards group interview express.
Mobile spot, 100 orchards still hold a theme to be " trustful client " proposal ceremony. Nowadays, drive in 100 orchards, china's greatly small fruit shop blossom everywhere. Be based on 100 orchards to raise taller requirement to the service, greatly small fruit interlinks a brand, beginning to be not carried out delicious termless retreat the accredit such as goods to serve a system, stimulative promotion industry serves a level. To 100 orchards, what hope more is door store opens over there, take credit there, through delicious with trustful culture deliver, let accredit spread all over each corner of the world.
