Settle the best way of deficit, that is financing.
On May 28, colourful comes car author Li Bin comes to a factory in Jiang Huaiwei in, announce new fund ES6 gets offline. The ceremony just ended before long, colourful comes the car released 2019 money signs up for first quarter: Gross income 1.6 billion yuan, net loss caustic 2.6 billion yuan.
In money newspaper, colourful will still announce with Beijing Yi Zhuang international invests development limited company (the following abbreviation " Yi Zhuang country is cast " ) , signed framework agreement. Create new entity " Wei Laizhong country " , latter with cash means contributive RMB 10 billion yuan.
Colourful comes Es6 gets offline dress of ceremonially Li Bin is festival
"Colourful comes to China " appear, brought the news of financing level not only, more new headquarters that still have it, new plant, new product.
The conference signs up for in subsequently money, and morrow media is communicated on the meeting, colourful comes father Li Bin to poineering state inside much home media expresses: New main body colourful comes to China, headquarters, factory will be established in Beijing, show the construction of system of the research and development of platform of the next of level general focusing, user.
Li Bin is depicted to everybody give, financing comes with one billion four hundred and ten million and sixty-five thousand four hundred and eight getaway colourful car " new empire " .
Deficit: Sell to have a deficit 560 thousand
Hemostatic and effective, but the region is very remote still
Data shows, 2019 first quarter, the gross income that colourful comes to is one billion six hundred and thirty-one million two hundred thousand yuan, alexandrine quarter photograph is compared decrease 54.6% ; Net loss caustic is two billion six hundred and twenty-three million six hundred thousand yuan, annulus comparing decreases 25.1% ,
First quarter consign 3989 ES8; Manage sexual deficit to be two billion six hundred and seventeen million seven hundred thousand yuan first quarter;Share equally comes down, every sell an ES8 first quarter this year, colourful will want 560 thousand yuan to have a deficit.
Compare last quarters, delivery capacity appears " by the waist breaks off " . Will explain to this colourful, delivery capacity reduced degree prep above to anticipate in April basically is the fall off of allowance of car of new energy resources that is announced by March, and Chinese macroscopical economy especially automobile trade performance is low confused impact.
Under photograph comparing, net first quarter loss is tesla 668 million dollar, but battalion closes be as high as 4.54 billion dollar, the whole world of this and Model 3 sells greatly inseparable.
Same, colourful will also expecting the ES6 with longer, better quality carries boat of cheaper, add a sales volume is large banner, and be a company " stop in time caustic " . After all, 2018 mention in money newspaper, colourful comes the income that the car has 98% is to come from sell at the car.
Colourful comes ES6
Seek advice according to moxa intermediary release " 2018 year Internet appears on the market company loss a list of names posted up is odd " show, go all out great 2018 with net loss caustic ten billion two hundred and seventeen million yuan a row a list of names posted up head, colourful comes caustic of car net loss is discharged 9.639 billion yuan the 2nd, love is strange art net loss caustic is discharged 9.1 billion yuan the 3rd, beautiful group comments on net loss caustic 8.517 billion yuan of platoon the 4th.
Interesting is, go all out great deficit is one billion eight hundred and seventy-seven million seven hundred thousand yuan first quarter, love is strange art deficit 1.8 billion yuan. Dan Wei comes, caustic of odd season net loss achieved two billion six hundred and twenty-three million six hundred thousand yuan, surmount first quarter go all out great become " deficit king " .
Colourful comes car president Li Bin expresses: "Start a business newly to for, appear before a few years deficit, very normal. As to when can realize gain, I can say colourful will still very long way wants only. I can say colourful will still very long way wants only..
Although deficit expands continuously, but from first quarter money newspaper looks, colourful will have really in " hemostatic " .
sale and overhead expenses are one billion three hundred and nineteen million nine hundred thousand yuan first quarter, annulus comparing decreased 32.2% . Of activity of sale of main ascribe market reduce what professional service charge includes outside mixing.
charge of research and development is one billion and seventy-eight million four hundred thousand yuan of RMBs first quarter, annulus comparing decreased 28.8% . The annulus of charge of this quarterly research and development is mainer than decreasing ascribe, the design of the is used at support to will be released in December ES6 research and development with the fourth taller 2018 quarter and test and professional charge.
Colourful comes ES6 is exhibited in the car on fight in the van
And care in the light of the outside " colourful comes cash shedding is nervous " problem, vice-president of Wei Laicai Wu barks Dong Ning expresses:
Above all, of ES6 appear on the market, pay measure will be ceaseless and elevatory, because this operation capital also can improve our cash,shed a state.
The 2nd, the in-house organization that carries out because of us optimizes a plan, the blame that we can reduce R&D strategy expenditure is necessary defray and other expenditure.
The 3rd, we publicized this plan in employee, let this kind of thought be mirrorred in financial number not only, still mirror on the body of employee.
In addition, colourful will still disclose, had produced with respect to the quantity of 811 batteries with Ning Deshi era reached the frame that reduces cost for a long time, the 811 cell that are used at ES6 will give an user at will beginning to refer July, and " anticipate according to current sales volume, in the 3rd, the fourth quarter can have very apparent cost to drop " .
And the acceptance in Li Bin mouth, originate his self-confidence to ES6.
Product: ES6 carries big banner
New platform, new product is on the road
"Arrive this year in April, it is advanced that 7 SUV photograph compares our ES8 and high end the position of 3, than sales volume of Tesla Model X near many one times, I feel the photograph of luxurious benzine car of ES6 and same price is compared, we also are confident. " Li Bin say.
Since colourful come since ES8 consign, the price before allowance is as high as 548 thousand yuan it, produce heat ceaselessly: "Boat of high speed add is insufficient 250, shift charges service car is burned the system is replaced on derv, Chang'an Street " , have even maintain its from media " semi-manufactured goods " . Wei Laipin card, car advocate the target that often also becomes a netizen to spit groove.
Colourful comes the Li Bin on ES8 news briefing
The ES6 of the 2nd product that colourful comes to, bearing enormous pressure.
March, colourful comes ES6 open is decided greatly, after open the order inside 72 hours achieved 3 times of ES8 the corresponding period, and yesterday money signs up for in, colourful comes to more than 12000 mention the order of ES6.
But come according to colourful president Qin Lihong expresses, ES6 is current order is small only calm (can cancel order) . Basis " ES8 is small 2018 arrive to be decided greatly surely (cannot cancel order) change rate to exceed 50% " come computative, the true condition of ES6 order or it is to exceed 6000.
Colourful comes the Li Bin on ES6 news briefing
Interval of the price before ES6 allowance is 35.80-54.80 10 thousand yuan, sank than ES8 interval of a price. But because allowance glides this year, its allowance strength is less than far last year the ES8 of put on sale, go up in allowance so its advantage is not clear.
Whether keep data of final sales volume, can rely on the oneself actual strength of ES6 completely only.
Add ship side, the course of development of boat of add of ES6 integrated operating mode of 70kwh version can achieve 430 kilometers, increased 75 kilometers than ES8. And the batteries of 84kwh version can make the integrated add boat of ES6 achieves 510 kilometers.
More detail, for instance in accuse material of face plate surface to baked lacquer to change a metal to pull silk by original piano, older car is Zai Dabing, brand-new lamp of system of intelligent sweet atmosphere, atmosphere, Microfiber exceeds ceiling of fine cloth with soft nap. In build luxurious atmosphere on this thing, ES6 is more successful than ES8.
Colourful comes the detail of ES6
"The SUV photograph of ES6 and ES8 and same price is compared have huge advantage, include us to have huge advantage in the respect such as consumption tax, the rate that changes from function, intelligence, use cost, service and license plate are not restricted to go the respect has huge advantage, allowance derate is influential to us of course. Allowance derate is influential to us of course..
Li Bin expresses, "We and fuel car go undertaking contrast, will for a long time look, we still are confident, not only depend on product strength, still depend on a service. Still depend on a service..
Colourful comes ES6
Yesterday, ES6 came to a factory to hold in colourful of Hefei river the Huaihe River get offline ceremony. Be apart from acceptance in June consign, only a month influences time.
Right now Li Bin, show exceeding self-confidence to this product: "With it (ES6) product strength will tell, with benzine car of high end 5 SUV photograph is compared, for instance Ao Di Q5, BMW X3, we still have very strong competition ability. We still have very strong competition ability..
Numerous car media, also gave to this car " height reputably " . Gave out even Auto Bild of media of American famous car even " with run quickly or Ao Di's product is in same standard; Choose ES6, is not to run quickly " evaluation.
Besides ES6, colourful will still have platform of ongoing hair the next, NP2.
Exhibit in Shanghai car, colourful will put the car of ET Preview concept of ET7 prototype in the midpoint that exhibits a stage, the outside guesses it will come out this year for a time. Colourful comes before for many times in money newspaper, also allude want an ET7 to should make a product. But in conference of this money newspaper, li Bin expresses clearly, it releases delay.
To such deferring, li Bin's explanation is, the time that has entered electric car to produce structural sex to change now paragraph, ADAS, AD (drive automatically) , electric framework meets the electron to produce change quickly, "We do not hope so important model is very fast in the outdated on the technology " .
Wei Laifang face expresses, colourful comes to what ET7 will come in colourful issue the development on generation platform NP2. And the program according to Li Bin, it will appear on the market 2022.
"To in those days, just be the match that finals encircles. " Li Bin says. "Now, below the condition of team neat, give us 3 years time, we last high strenth research and development is devoted. We are the exam paper that can give everybody a satisfaction. We are the exam paper that can give everybody a satisfaction..
Colourful comes the Li Bin on ET7 news briefing
As complement, colourful will will roll out the product below platform of an existing NP1 next year.
"We are in the beginning of the year did this year fast decision-making, be based on the model that we can be in NP1 to roll out to have competition ability very much next year now, give authority without too much information now. But the time that we roll out new product is very fast, so we can sell this car in the second half of the year of next year. " Li Bin expresses.
The elder brother that occupy state guesses, it is in those who had appeared probably before this namely in book of raise capital by floating shares, price of a sex is compared taller compact model SUV, colourful comes ES3.
And to new product, new platform period make, continuously the colourful of deficit will need infuse more a large number of capital, assure research and development, make the stability that waits for the job advance.
So, financing also is inevitable.
Financing: Introduce national endowment
May 2019, colourful will invest development limited company with Beijing Yi Zhuang international (" Yi Zhuang country is cast " ) , a headquarters is set in the investment firm of development of Beijing economy technology, signed framework agreement.
"Yi Zhuang country delivers the investment firm that will appoint through its or combination other investment square, right ' Wei Laizhong country ' contributive RMB 10 billion yuan, acquire a few equity. Acquire a few equity..
"So ' Wei Laizhong country ' can be us a company that in Beijing Yi Zhuang registers technically, and the major servicing China loads this company, this company can make the financing principal part of the RMB. This company can make the financing principal part of the RMB..
Li Bin expresses, the whole business that colourful will come to be in China, personnel will be put in " Wei Laizhong country " , colourful comes current the employee of 90% is in China, all models sell behavior to be in China in fact, the personnel that comes in Chinese area because of this colourful and asset proportion are very large.
Of course, new main body still has the capacity of independent financing.
Colourful comes before the car stops in button to make a door
The United States appears on the market company NIO Inc. The control that can retain pair of colourful to come to China counterpoises, but look in Li Bin, establishing such framework is to let colourful have expedite double money collect endowment access.
Come to colourful and character, no matter be the investment that develops product or support service, research and development, the capital that needs magnanimity is propped up, in what the United States appears on the market to had let colourful had a dollar collect endowment access, and this second " Wei Laizhong country " establish the raise that allows colourful to had a RMB again endowment access.
In trade war big setting falls, telangpu has browbeaten even should prohibit all China enterprise goes to beautiful IPO, chinese enterprise takes no account of oneself impossibly to be in the United States the security of capital market. Colourful comes car big probability is Li Bin the last poineering project, he must allow this company that growing quickly, society " with the walking on two legs " .
"We believe more the financing access of the RMB of unobstructed, to us also be very important. To us also be very important..
Li Bin says, colourful will have Tecent the support of such strategic partner, confidence goes the fund that collect develops for a long time to supportive company. At present colourful comes already collect the capital of 4 billion U.S. dollor, dan Wei will push 9 cars impossibly make money immediately, sequel or need support development through collect capital.
And the impression according to him, tesla has thrown 160 much U.S. dollors at present. Change and of character, 1/4 what colourful will just throw tesla, continueing to invest capital is long decision-making.
After announcing to take money of 10 billion financing, end to sign up for telephone conference, li Bin ate a bowl of face hind in roadside, leave factory seat Hefei, head for capital Beijing.
New headquarters: Factory, first generation is built to be versed in on north
In the book of raise capital by floating shares that colourful will come to appear on the market, once had expressed clearly to propose the plan of the factory in Shanghai. But in the money newspaper of the beginning of the year,
Outside analysis, because Shanghai government introduces tesla home,be, in national policy level, cause colourful to be located in fine decide build a factory to the plan must stop or adjourn oneself.
Be in this second after obtaining financing, beijing of open of Li Bin general, Shanghai " double headquarters " the strategy.
"Colourful comes to China to be told from strategic angle, it is the strategic headquarters of our China for certain, it includes research and development, supply catenary, whole to sell a service, it is the independent main body of Chinese business. " Li Bin expresses.
Why to choose in Beijing.
For the angle from the market: Above all, come considering Beijing area colourful user quantity ranks 2.
Next, beijing drives car of new energy resources actively, it is one of the most friendly to new energy resources cities.
In policy level consideration: Beijing is right drive automatically, electric car, high end is made take seriously particularly. And Beijing classics opens an area, also drive will electric car, automatically to give aid to as core industry.
The charge of the 10 billion collect that says this, basically will use on research and development and the construction that the user serves a system.
Li Bin expresses, the new plant that is located in Beijing basically will be in charge of the research and development of the 2nd platform. And service system, include Wei Laizhong heart NIO House, charge NIO Service of service system NIO Power, after service. And these, each is the service of high investment.
2017 charge of company market sale is 1.03 billion yuan, among them advertisement sale cost is 523 million yuan. Pay sale building hire to be 175 million yuan according to 2018H1 company, only store of conjectural NIO House is average year hire is 50 million yuan.
The grand opera in NIO Power exchanges a power station, do not have specific and devoted amount to be able to consult at present. But elder brother of the state before this from " energy assistant director " place understanding arrives, individual the cost estimation that exchanges a power station is in 5 million / .
Current, company in the whole nation 44 area have 120 many exchange a power station, the with socialization service station of straight battalion exceeds 200, shift fills electric car to exceed 500, mobile service car has many 200. The company plans to will change a power station to spread 300 this year. Colourful comes to a center to have 16 at present, the plan should achieve 70 this year.
"Colourful will add report to serve a system, after service system, the investment that had completed the first phase period, the investment that we still can last optimizes sequel. The investment that we still can last optimizes sequel..
Be aimed at new plant construction, li Bin gave out " acting project is first, do not eliminate to be able to be built oneself " manner.
Li Bin states at present colourful still approbates the collaboration with Jiang Huai highly, he speaks of current generation be versed in mode is very efficient. But he also the factory that respecting Jiang Huaiwei comes to is produced can have 100 thousand only. Come to a such companies that invest nearly 4 billion dollar to colourful, such yield can satisfy his to develop necessarily.
Be in Beijing area, the acting factory that can choose for colourful is not much. "Yi Zhuang country casts meeting help we, or the economic developing zone that we can be in Beijing together searchs next generation car production factories, will tell from old way, we or meeting seek the pattern that tripartite creates. " Li Bin expresses.
The factory that Jiang Huaiwei comes to
And the construction to new plant, wei Laifang face expresses, yi Zhuang country casts 10 billion won't use at the factory to build, later period still will introduce new investment square, partner.
Money is paper, but the car is not; Rely on not to rely on chart, be being returned finally is the product said to calculate.
Write finally
"Colourful comes to China " , this name appears in public eye shot first.
This also is with wide steam, Chang'an the company of setting of two state-owend enterprises together hind, colourful comes to to appear again after one's death " strong backer " , the country that holds 10 billion cash endowment the country casts the Yi Zhuang of setting.
Appear on the market as an US stock the star of the company does poineering work company colourful comes car, on this time node, make this a series of movements, afford for thought.
And tesla of company of motor-car of report of another United States announces, on May 31, the price that announces homebred tesla Model 3. Do not give accident word, the meeting on its price and in June be about to the colourful of consign comes ES6 competes directly.
Colourful comes, be still tesla? This choice title gave again user.
Civil: Felix of big wet elder brother