Beijing time is late on May 23, road road was released up to the 2017 money March 31 year sign up for without audit money first quarter. Money newspaper shows, of road road Q1 receive only run for 265 million dollar, with go up the photograph of 50.9 million dollar of year of the corresponding period compares growth 421% , and among them battalion of generation of direct seeding service receives 212.6 million dollar, 80.15% what take total run.
" direct seeding pays charge door to amount to 4.1 million, average per capita consumes 52 dollars "
As gregarious platform, road road devotes oneself to to build the community property of the product all the time, after introducing what direct seeding serves, your user can pass road road to watch or open the new world of direct seeding and inclination photograph to establish connection, and between direct seeding inside finish chat, dozen admire, make an appointment the social activity behavior such as the party below the line, this huge enhanced user stickiness.
"The user grows " it is all the time " the tool is changed " the problem that road road place faces, because a lot of users are pure only,regard road road as the tool that gets stranger to contact means, namely " on road road seeks a person, to it after ripe sth resembling a net, use other software to finish interactive " , and according to road road newspaper of Q1 criterion money shows, direct seeding served user paying fee to achieve reach 4.1 million person first, if we undertake cursory consideration can reach, the consumption of average per capita that road road direct seeding pays cost the user had approached 52 dollars (total battalion receives 212.6 million dollar) .
In the meantime, the direct seeding business that the flying growth of the user allows to be road road not only brought the violent wind on outstanding achievement to rise, the other service paying fee of the product also because of this benefit, maintaining stable ground to grow continuously.
In pursueing through falling " profit is expressed " , we can see road road the 2017 detailed battalion first quarter accepts a case --
Battalion of direct seeding service closes for 212.6 million dollar, with photograph of the corresponding period was compared last year grew 1263% .
Appreciation service battalion closes for 22.9 million dollar, with the photograph of 14.9 million dollar of the corresponding period compared growth last year 54% .
Mobile sale battalion closes for 17.9 million dollar, than last year the photograph of 12.4 million dollar of the corresponding period compares growth 45% .
Mobile game battalion closes for 11.6 million dollar, with the photograph of 7.4 million dollar of the corresponding period compared growth last year 56% .
All these makes clear, the way that road road changes direct seeding and recreational element community was brought for the user unprecedented new move, and the user is met undertake initiatively consumptive behavior for better use. And Tang Yan also expresses, "We believe this will help an user reduce gregarious doorsill and promotion to open the efficiency of type socialization activity, this also will help us attract more extensive user group. Next a few quarters, we will bring more for the user interesting function and play a way. We will bring more for the user interesting function and play a way..
" all-around the compose that send force is built " gregarious pleasure ground " "
Of road road money newspaper is used first quarter a chain of luxuriant number, let us see direct seeding became the post of battalion income and expenses of road road really, but in telephone conference road road president holds CEO Tang Yan concurrently to emphasize repeatedly however: "Road road wants the business that do or a thing first and last, it is gregarious, no matter be the nearsightedness frequency, direct seeding, person around, group group, they are platform only one of numerous and gregarious setting, resemble there are different recreational establishment and project inside a pleasure ground. Resemble there are different recreational establishment and project inside a pleasure ground..
And if where,be aimed at this " pleasure ground " play, him author had simple experience --
At present road road was offerred for the user " group group " , " circle " , " direct seeding " , " dynamic " , " video " wait for a few main functions, it is the feeling after I am used to these functions below.
Group group:
Be similar to " QQ group " , by platform advocate sow or software user is initiative establish, the need when joining fills in " enter group of ground " , after classics administrator examine and verify is passed, apply for this to be able to undertake communicating interacting with stranger.
Circle:
With " interest " the online community of aggregate user, and " Baidu is stuck " very picture, the person that use is OK and direct if some " circle " share hair post, discuss.
Direct seeding:
With platform of direct seeding of other extensive recreation, advocate sow people the content that outputs when direct seeding is very rich, but the user in direct seeding besides can undertake hitting admiring, send barrage, road road direct seeding still was offerred " even the line " function, make be had sow attributive and sow advocate grade the user of 5 class above can carry 5 class or fortune social estate the means that video communicates and advocate sow undertake communicating.
Dynamic:
Be similar to " small gain " , the user is OK the stranger that the information of article of knowledge to in an attempt to in the life the form shares him accord to handle same situation personally, harvest assist of comment, dot.
Video:
It is road road what say in outdoors advertisement " with video, know me " that " video " , when the user is being watched besides can undertake author of video of assist of comment, dot, attention undertakes communicating to it, still can undertake a gift hit additionally admire.
Can see, functional diversity has made the gregarious ecology group that road road built him, the user can be enjoyed when use road road " one-stop service " , do not need have the aid of application of any other mobile phone can satisfy him to socialization appeal to entirely beg. Money newspaper shows, up to on March 31, 2017, vivid user of road road month reachs 85.2 million phase relatively last year of the corresponding period 72.3 million grow 17.8% , when the user is used on average, day grows to grow more than 12% compared to the same period alive, in almost almost all shift carries product user to add fast be in of slow down nowadays, the high increase rate of road road is complete profit from its " pleasure ground is changed " .
" nearsightedness frequency + direct seeding "
Tang Yan of road road president thinks " the core of user of platform of other nearsightedness frequency appeals to beg more lay particular stress on consumes itself at content, and the core of road road or socialization " . According to data statistic, "Frequency of road road nearsightedness " permeability is achieved 46% , and of the user when watching video besides can have transmit, comment, still can undertake the social behavior with peculiar road of a few road initiatively around video content, for example the audience can pass the chronic individual data that examines video author, from more level (circle, group group wait) the person that knows video backside more stereoly, and the contact that video author regards join as stranger with nearsightedness frequency content, the person that open direct seeding and guide attention watchs its living broadcast and obtain dozen enjoy profit.
From inside table of article of road road advertisement, we also can see " know me " be " frequency of road road nearsightedness " content hard nucleus
The confluence of road road direct seeding and short video, can let advocate sow the 3 view that allow audience him understanding with respect to Xian Yibo before opening direct seeding, be fond of, Yan Zhi to wait, the gregarious relation ply of the person that mode of socialization of this kind of video extended vermicelli made from bean starch and creation relatively, raised the stickiness of the user.
To this, tang Yan also makes clear in the telephone conference last night, road road will introduce more to be based on the gregarious experience of video element this year, spread out more recreational activities around video socialization, direct seeding and short video are integral strategy merely those who advance is germinant. And will carry more active and active operation go strengthening community stickiness. In addition, still will go up in match operation this year more hair force, the company also regards his be promotion community atmosphere to cut a point, is the tool that exciting battalion collects not merely.
"Road road commercializes countrywide make one's rounds to tell heavy fist to send force video socialization "
On the whole, road road counts a quarter to close in battalion continuously, quantitative respect is having net profit and user to erupt the growth of type, and force is sent in video domain continuity as road road, the road road certainly will that is core with socialization will produce larger force in future.
