2 quarters battalion receives 2 billion net gain 490 million! However the sth hoped for and likely t

Last night, road road is released 2 quarters money signed up for 2017, only run receives 312.2 million dollar, grow 215% compared to the same period. Not according to the United States general accounting standard is metric, the net profit of road road was 2 quarters vest in 2017 73.8 million dollar, grow 218% compared to the same period, continuously 10 quarters profit. Although before opposite Yu Zhi a few quarters, at every turn 5, the growth of 6 times is compared add fast glide somewhat, but battalion receives what profit exceeds 2 times to add fast in in without exception in still can weighs different. Nevertheless, opposite at " money " the blue print that I think newspaper of 2 quarters money still reflects future of road giving road this element.

The share price of road of the 52 road in week in the past from lowest 16.73 increase to 46.69, nearly 3 times grow, become what stand side by side with small gain is medium without exception star, even if traded in the past day share price drops, still still have the market prise of 70 much U.S. dollors, row China Internet appears on the market before the company 10. The outstanding achievement that road road goes one year grows, it is battalion closes no matter, the position of direct seeding business that profit reflects road of the road before going out two years.

Road road is in four quarters began to expand direct seeding business energetically 2015, announced direct seeding battalion to collect data alone for the first time first quarter 2016, close when battalion of season direct seeding occupy than achieving 30.65% , climb all the way later litre, 2 quarters were achieved 83.09% . Direct seeding business is occupied in what road road battalion closes maintain 80% right-and-left levels than a few quarters, 3 quarters take score recently is not 79.15% , 80.17% with 83.09% .

Direct seeding battalion closes to still compare growth in annulus, 2 quarters are 259.4 million dollar, relative to the 212.6 million dollar first quarter annulus comparing increases 17.72% , prep above 7.76% first quarter. Can see, the cash ox professional work that direct seeding already made road road stabilize. From the point of absolute value, at the moment of income of road road direct seeding is only second at YY (2 quarters are 350 million dollar) , and bilateral distance is narrowing ceaselessly, in view of road road user paying fee compares YY taller, and the desire paying fee that socialization brings is stronger, can foreknow income of road road direct seeding exceeds YY to become " direct seeding one elder brother " it is time problem only.

Direct seeding becomes road road " profitable machine " , but road road is in hard all the time " go direct seeding is changed " . Tang Yan also emphasizes this on analyst telephone conference, its never shed road road fixed position for a direct seeding media company. 2 quarters, road road puts in with great quantity " know me with video " series advertisement, change infirmly " direct seeding " aggrandizement " video is gregarious " label, the news that I know is, "Know me with video " advertisement defray exceeds 100 million, many people should have seen this ad in all sorts of circumstances, this brings about one of main reasons that cost of road road sale rises. Why road road should spend big money, does even if reduce profit to also want to turn video socialization business?

Becoming company of a direct seeding is not the interest place of road road, the practice in road of 2 quarters road is direct guide the discharge of direct seeding business new business, in view of clarity of mode of direct seeding income, and profitable ability already was proved, make income of direct seeding of can immediate impact so, but road road still was done so, trade tomorrow with income, "Go direct seeding is changed " to road road it is a catchword not merely. Why should road road turn direct seeding business infirmly?

The first, road road sign is absent this. Former word of Tang Yan is " we are road road fixed position all the time a gregarious company, it is better that we think user experience and gregarious experience in some way compare direct seeding to shed media to serve actually. " earlier before the strategy that Tang Yan places to road road is: Extensive recreation and extensive are gregarious. Because road of road of this even if relied on direct seeding business to earn money, but the accessary product that this just also makes video socialization. This company holds water the heart is gregarious first, making the heart at the beginning of direct seeding is to want aggrandizement socialization, new business of future or meeting around socialization, this relies on game to make money as Tecent and Netease, like thinking oneself are company of a game.

The 2nd, direct seeding market is limited. Direct seeding market, wait for big market at business of advertisement, cable, game relatively and character still has a space. Although road road relies on earthen bowl of direct seeding earn full basin is full, but we can see, direct seeding business also has constant growth pressure. 2 quarters, the direct seeding of road road pays charge door amount to grow no longer. From 2016 3 quarters begin road road to announce this to be occupied, direct seeding pays charge door number to be respectively 2.9 million, 3.5 million, 4.1 million with 4.1 million. Fortunately, road road at present still can let user paying fee spend more money on direct seeding business, recently a few quarters, the ARPU cost that direct seeding pays cost the user parts to be mixed for 37.45 dollars, 55.66 dollars, 51.85 dollars 63.27 dollars, every direct seeding pays cost to used a 2 quarters to spend about 421 yuan of RMBs, this travels together in Yuan Chao of direct seeding industry. The appetite of each company is infinite, but the market is finite however, today's business exceeds BAT already at the outset base camp business, the ambition nature of road road won't be direct seeding market only.

To road road, direct seeding already was a steady cash ox professional work, the Yu Teng question that resembles game is same, will in a steady stream creates income ceaselessly, layout of road letting road grows far future. On analyst telephone conference, tang Yan expresses a quarter to will announce direct seeding to pay cost the user alone no longer, can see from this, road road is developing new camp to harvest growth source besides direct seeding. So, what is the long-term future of road road?

Bring the daystart that battalion receives from direct seeding, road road already was in against a rainy day. 2017, the desire that road road changes direct seeding infirmly is more strong, evidence is clearer also. The line on 8 big correcting talks about road road quickly, the social function that sends reciprocity to be based on video, contented place is right to dot, dot the gregarious setting that mixes many pairs many more, the member that these functions attend the meeting pays cost mode couple, can produce new income directly. In the meantime, road road is active on sale business, game business layout, compare werewolf of as above line to kill.

Road road hopes to help user socialization through using video, raise an user to recognize the person's odds, possibility that raises gregarious relation to build. Let an user be when socialization recreation (consumptive content) , gregarious when recreation, this follow the likeness of train of thought of Tecent. Road road resembles the adversary that is Tecent at first (do socialization) , later with YY, 9158 people competition (make beautiful field kind direct seeding) , now criterion with the head, quick worker people had business be mixed (nearsightedness frequency) , business with each passing day diversity.

The LBS gregarious attribute with road distinctive road and video socialization attribute, let it follow all rival extraordinary. Frequency of strong without an any gregarious platform accommodation (for instance Tecent) , also have gregarious property without other video platform (for instance quick worker) , this circuit has video socialization and have road road only a player. LBS+ video is the moat that road road does socialization, gregarious + LBS is road road does recreational moat. Can say, road road is video socialization the only player of this circuit, this lets it need not worry about the competition of the tycoon such as Tecent, close in battalion at the same time wait for outstanding achievement growth to go up to also have imaginary space more.

Newspaper of 2 quarters money makes clear, road of this road road can walk along video socialization completely.

On the other hand, road road receives open up to have clear improvement in the battalion besides direct seeding, CFO Zhang Xiaosong discloses, 3 quarters are fictitious it is important that gift income has become achieve harvest source, because this will publish direct seeding data alone no longer. Tang Yan discloses, the user paying fee that chats quickly is in all the time rapid growth. Accordingly, the user pays fee income hopeful to replace direct seeding to become battalion of road of the road that prop up to accept the driving force of growth, next quarter, what be worth to expect more is, road road user pays the growth that expends income the circumstance.

Road road is besides business of appreciation paying fee, still two battalion receive mode: Sale and game. Rise in value of income of Wu of this two great undertaking has 2 quarters only respectively 15% with 23% , battalion of this two chunk receives at present mode has not been dug thoroughly, this is the point of growth with road potential road. As the propulsion of strategy of socialization of road road video, the long, stronger user when its will have more users is agglutinant, this means more advertisement inventory, interactive form and game promotion kind. Tecent sale income grows hopeful to become platform of the biggest sale ceaselessly, core is gregarious advertisement, income of advertisement of etc of 2 quarters socialization grows 61% to exceed common network advertisement and integral battalion to close add fast; The core reason that small gain grows also is content strategy + gregarious sale mode, such looking at least sale this one, road road still has larger growth space.