Just bought the mobile phone that is less than half an year, why to depreciate suddenly so fast?

Do not know everybody has encountered this kind of awkward situation:

Scrape up very long, eventually collect enough money bought the mobile phone that admire in the heart, did not think of half an year did not arrive to depreciate, look at others to spend what fewer money buys to be the same as paragraph mobile phone, saying to go out in the heart is what flavor.

In fact, this kind of circumstance is in some closer year not scarce, is this how to return a responsibility? Be a manufacturer despiteful do you won't do?

Just bought the mobile phone that is less than half an year, why to depreciate suddenly so fast?

Competition is intense

According to supply demand relations, in competition intense circumstance falls, mobile phone manufacturer to contend for consumer, depreciating is the simplest and tough measure.

Especially these two years, as market of domestic mobile phone growth space reachs the summit, the competition of brand of each old mobile phone is more intense, make public even all along low-key Lei Jun Xiang Youshang propaganda to the enemy at the front line " refuse to obey dry " .

Just bought the mobile phone that is less than half an year, why to depreciate suddenly so fast?

Aircraft is friendly people the article that before can visitting a professor, writes " 1000 yuan of what machine were worth to buy 2019 first half of the year, these a few are worth to recommend! " , light is this year how many is the same as archives first half of the year new machine was released.

Depreciate to be controlled politicly in this kind below, the cycle that the mobile phone depreciates is shorter.

Technical iteration is fast

The mobile phone consumes electronic equipment as a kind, the rate that iteration replaces is very fast. Resemble camera of the comprehensive screen, buy before playing a style these very new still plan 9 years ago, almost fast nowadays sodden ave.

Just bought the mobile phone that is less than half an year, why to depreciate suddenly so fast?

And consumer just is the group that love the new and loathe the old, only newest ability of the most current science and technology lets them draw out a purse. Accordingly, the manufacturer lowers mobile phone price only, ability continues to attract consumer buy.

Steam again capital

Cash flows to the enterprise it is very important, link waits in research and development, production and sale, need capital to manage operation, once capital catenary does not follow to go up, taste production newly to be able to be affected, endanger an industry even.

Just bought the mobile phone that is less than half an year, why to depreciate suddenly so fast?

And the capital that early days of mobile phone industry needs to invest a huge sum, when after capital steam again, ability continues new product of research and development, form to circularly, assure to increase sales volume as far as possible with respect to need so.

Be in so new machine later period, mobile phone manufacturer can use adoption means come commonly steam again capital.

To taste matting newly

Besides adversary, the product iteration of manufacturer oneself is very fast also, it is with red rice mobile phone exemple, red garment Note 7 Pro releases ability to be less than half an year, red rice K20 had come out.

Just bought the mobile phone that is less than half an year, why to depreciate suddenly so fast?

At that time the manufacturer gives way to give new machine, the price of the mobile phone takes the place of before can be being reduced automatically normally, the sales volume that the mobile phone takes the place of before can be promoted again grows, the 2 prices that will also can maintain new machine, make new machine " high " figure will attract customer.

Product blemish

Still have a kind of case of course scarcer, it is product occurrence problem, for instance signal not beautiful, crust drops lacquer easily to wait a moment, can cause sales volume glide, grow to promote sales volume right now, the manufacturer also can move low case.

Just bought the mobile phone that is less than half an year, why to depreciate suddenly so fast?

But the defect that these occurrence must be in can accuse limits inside, if appear the accident of the heavyweight such as mobile phone spontaneous combustion, how does that depreciate again trashy also.

Just bought the mobile phone that is less than half an year, why to depreciate suddenly so fast?

Besides above these a few elements, is aircraft friendly people still know what to reason causes a mobile phone to depreciate fast? The welcome will comment on an area to leave a message!

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