Civil / home of new media brick
Recently, analysys easy view was released " 2019 service industry of life of Chinese this locality has an insight into first half of the year " . Among them data shows, market of service of life of Chinese this locality trades on the 2019 lines first half of the year dimensions achieves nine hundred and fifteen billion nine hundred and eighty million yuan of RMB. hungry market share is amounted to 43.9% , add fast industry to precede.
From discharge 1 timeses arrive industry 2 timeses, a large ship of Internet industry is entered already " Man Duo " the new line after changing direction. Disappear gradually as discharge bonus increment danger, the star company that consumes Internet times also greets growth ceiling subsequently.
Have an insight into the tycoons of current affairs in succession the business below integrated banner, tone synchronization cut down is stridden " industrial Internet " times. 2018 National Day eve, tecent announces framework of big range organization is adjusted the 3rd times, strategy of comprehensive transition 2B, meanwhile, already already " a large ship changes direction " integrated 2B professional work begins in A, "Prepare for war " Internet the second half.
And detachable collar region is born in this locality, the public praise of the department in the beautiful group that Tecent fastens and A became hungry this locality that Internet times also will consume after open lives " bureau of decide the issue of the battle " .
"Two strong contend for hegemony " excellent setting, open up of digitlization meal times increases a space
On July 10, fortune Chinese net was released 2019 " fortune " 500 strong pop chart of Chinese, in sheet of this a list of names posted up, receive a rank besides battalion 500 strong outside still have another " deficit list " , its are Sino-US the group comments on up to specified number of 115.5 billion yuan of deficit ranks head of a list of names posted up, become " the king of deficit " .
In fact, beautiful group also all the time change of do one's best lasts the current situation of deficit. Show according to beautiful round annals, its commission income was 28 billion RMB 2017, grew 2018 to 47 billion RMB. Personage of some high level represents beautiful to this group, beautiful group provided a large number of research and development, labor power for the businessman, optimize the profit growth with the new need such as cost to enclothe.
Now year on June 30, beautiful group to business door issue announcement, since July 1, will original pay cost to lead promotion to 0.38% , cost rate rose nearly 90% . And before this, cost sells outside beautiful group rate is one-time also rose 7% , its competitor became hungry reduced cost rate instead 3% .
Below gain pressure, the way that leads through increasing cost can alleviate on certain level really the gain pressure of beautiful group, but will for a long time look, in the competition of the times that put an amount, this kind " pull up abb " means also will cause business door prediction of a person's luck in a given year, the loss outweights the gain instead, raise cost to lead additionally and cannot from go up at all solve other business to last the problem of deficit, consequently, beautiful round likelihood still can is in " gain angst " in.
This year in January, sell outside beautiful group announce will devoted capital is used 11 billion yuan at giving aid to business door, the digitlization that basically is used at the industry upgrades and supply the side such as catenary service, and before this, wang Lei announces open formally to the outside " 3 1 million plan " , will sink the market and meal digitlization upgrade to be main way, public praise is subsequently hungry announce to upgrade digitlization city of nearly 100 34 lines. Below the trend of digitlization, beautiful group, hungry begin to be down heavy market dilate.
Be known as " the father that manages philosophy " Charles · Han Di (Charles Handy) in " the 2nd curve: Span " S curve " grow 2 times " put forward in one book: "Find those who guide an enterprise 2 times to fly ' the 2nd curve ' , before and the 2nd curve must be in the first curve achieves acme, begin to grow, the resource that makes up for the 2nd curve to throw initial stage (money, time and energy) use up, so the enterprise is sustainable of growth wish scene can come true " .
In population bonus growth sees very reality falls, ball enterprise also is faced with consumptive Internet to search " curve of the 2nd growth " urgent need, and from the point of industry whole, market of this locality life enters 2 periods by 1 timeses, the confluence that is meal industry course and Internet develops, stride gradually " digitlize 3 buildings " process, consequently, digitlization is endowed with can hopeful became beautiful round hunger " the 2nd curve " .
Meal digitlizes " 3 buildings " with " 2 buildings " growth core logic is having substantially different. "2 buildings " growth base depends on consuming benefit of lipstick of Internet times servent release, and the growth opportunity with digitlization new era endows with what can finish a trade to upgrade in Yu Xiangsan number iteration, its increase the increment space that core is serving with digitlization.
Current, the beauty in deficit still handles on finance affairs is round, as before continue to use is worn " 2 buildings " the growth that discharge thinking will come to try to get profit, and as consumptive Internet discharge bonus period ends, below the case that industry ceiling all shows, "2 buildings " discharge hits a law to cannot have lasted, consequently, beautiful group must seek new growth space below the industry trend of digitlization, but will look with respect to the United States' at present circular a few motions, want to accomplish profit and digitlization ability investment below gain pressure " fish and bear's paw " hold concurrently, it is so easy to be done not have it seems that.
Public praise became hungry pass the confluence with system of the economy in A, in business of life of this locality in A " digital meal zoology " the open up below the advantage sinks the market, in A digitlization ability ode can fall, sink through doing the digitlization increment of the market comes the growth space with new open up leads what can realize digitlization times probably " grow a curve 2 times " . On one hand public praise became hungry comment on so dear gain pressure without beautiful group, on the other hand, the integral advantage of system of the economy in A is endowed with more easily to its can, accomplish more easily " digital zoology cooperates with " .
Public praise became hungry sink quickly with the whole in A sank 2019 strategic be closely bound up, actually, naughty cat of treasure, day, get together business is in the be to one's profit, fist that pays the A Liqi such as treasure to fall to sink to 34 lines city. According to hunger public data shows, in Liaoning bright and beautiful city, Jiangxi strokes Fosan of Dali of city, Yunnan, Guangdong to wait a lot of 34 lines city, its market share and more than 50% , sink the strategy has seen effect first.
Digitlization ability will be become " skill of victory or defeat " , did beautiful group, public praise become hungry who will unplug so that the head prepares?
Digitlization " 3 buildings " the meaning depends on platform of have the aid of endowing with can, the businessman lowered the threshold that digitlizes transition effectively, be able to come true " fall this synergism " , each the force with data is dear management link, realize the increment space that brings by the technology.
Who will take the lead in stepping meal to digitlize " 3 buildings " crucial, those who depend on digitlizing ability is strong weak, in digitlization ability builds an aspect, public praise became hungry pass ability of pair of the digitlization in A " follow " obtained powerful digitlization to endow with with a large number of investment that build to digitlizing ability can ability, form synergism with the business in A.
Substantial, this locality life serves the digitlization of boat Yue to transform is the course that synchronism leaves with the line on a line, as complete many sided digitlizes a system, need pays from finance, to sale of big data advertisement; From infrastructure build, to big data and cloud computation business in coordination, be able to form the line on the line to fall, consumer arrives again to the businessman the access of entire chain data that supplies chain.
No matter beautiful group is pay in finance, advertisement sale or build in data conformity and infrastructure on beautiful group is not had relevant " personal details " , can say from some kind of meaning, the digitlization of service industry of this locality life and the business that this locality life serves trader are two kinds of different businesses substantially, be equivalent to entering brand-new the beautiful group in the industry wants to be obtained from inside the growth space of digitlization " grow 2 times " the investment that needs cost of many time cost, capital cost, manpower necessarily. But from this whether bring redound to remain an unknown number.
And as shirt-sleeve as deepness of system of the economy in A public praise became hungry, in Alijin business of be in harmony, pay the ode such as business, big data to be able to fall, can come true low cost, efficient undertake digitlizing transforming, substantial, such digitlization ability is ability of pair of the zoology in A answer with, reduced the risk cost that makes digitlization ability afresh on one hand, respect of other one party realized different business between in coordination, implementation " form a delegation " ability.
Additional, had appeared on the market but still not the beautiful group of gain needs a report pressingly to come the exam paper of pay sth used to one's own advantage, this report has been market share merely no longer, future grows the data such as the space, however real gain capability, consequently, beautiful group lasts below increment market " pull up abb " also be in order to obtain larger profit space lift helplessly in what capital expects to fall.
The road beauty that the deepness that is on pair of existing discharge value digs is round, amass flow dominant position, bring advertisement battalion to close to accuse C, B to carry a price to counterpoise with the palm through discharge next, with period implementation whole gain, from this and the cost that come is the prediction of a person's luck in a given year that loses digitlization market share and businessman and user. Accordingly, wander in from beginning to end " 2 buildings " beautiful group and enter quickly halt " 3 buildings " public praise became hungry the difference on digitlization ability will be bigger and bigger.
Actually, mix to beautiful group hungry will tell, digitlizing ability to build is the investment to future, and the strategy of the beautiful group below gain pressure chooses criterion more apt is instant of the interest get, the reason depends on, beautiful group is in the interest with long-term sacrifice in order to get short-term inside financial upward pressure. And beautiful group wants to obtain digitlization to endow with truly can ability, still " the road is boundless its are long " .
"Beautiful group, hungry " the backside that digitlizes bureau of decide the issue of the battle, it is Tecent zoology and Alisheng between voice " contend "
See essence through the phenomenon, beautiful group is commented on as hungry as public praise " two contend for by force " it is the competition of ability of as respective as Tecent zoology in A essentially. As Tecent " a large ship changes direction " the industrial Internet line that opens the era that enter 2B, be sure to face the situation that challenges business of the 2B in A.
In zoology ability respect, the to its business deepness conformity in A makes " business cooperates with " the advantage is clear. And more " liberalize " Tecent zoology cooperates with in executive efficiency and business the respect still has inadequacy.
With the department in A and Tecent department contrast of new retail business is exemple, compare the super species below Yong Huiqi, box horse is right in A " platform changes " of digital ability answer with make its in the number retail side has an advantage more: If go up with the line with super species and box horse crude delicacy,become relative word with the ability below the line, so apparent the capability on as shirt-sleeve as the deepness in A box horse line is stronger, and super species wants answer the ability on the line that uses Tecent is relative relatively difficult.
In fact, all the time since Tecent is good at oneself business only, as to other sphere, the way that Tecent chooses to cooperate goes endowing with can, the business that does not meet pair of partners tries to interfere, this also makes its digitlize ability and cannot efficient ode can come partner, whole cooperates with ability slants weak.
Under photograph comparing, in A " shirt-sleeve economy system " below zoology, each efficient cooperate with, integral effect is more powerful. Be in " in stage " below the strategy, the ability on the line in A can is opposite at any time public praise became hungry wait for business to undertake " ode can " , its interior fluidity is much better, consequently, can face the change of market environment to make response quickly, form thereby send an advantage first. At the same time the line issues a part to be able to feed back a line to go up likewise, for the diversion on the line.
"We can pay super entrance, finance, content shedding deserves to send, energy accurate sale and advertisement put in, hardware establishment resembles POS, IOT, pattern recognition, system receiving silver, finish get through with this traffic operating system, turn one a complete set of into ability, undertake outputting to all industries and businessman. " 36 krypton are held in Beijing and Shanghai synchronism " 2019WISE is super and developmental person " on congress, life of this locality in A serves vice-president Chen Cheng.
In the competition that digitlizes in meal, public praise became hungry as shirt-sleeve as deepness of system of the economy in A, make the efficient executive that becomes fall to the ground of strategy of life of this locality in A, in the meantime, the professional ability of the oneself in A also can be endowed with can public praise became hungry, implementation " endow with with the perspective of 6 buildings can 3 buildings compete " fall dimension strikes the effect.
End:
"The person must keep running the person that just won't be travelled together pulls open a distance " , the enterprise also is such. Below the good luck that changes in new industry, beautiful group, public praise became hungry it is in the take advantage of an opportunity in the tide of the times only, firmly holds the growth space that digitlization brings, ability comes true in the second half of Internet " grow 2 times " . The industry that leads by head enterprise at the same time changes to also will be disappear broad user brings more excellent service to experience, make the progress of industry whole and progress.
