The development that accompanying Chinese economy, consumption upgrades and transition of room look forward to, development of commercial real estate is rapid in recent years. But while high speed develops, also brought a series of issues. Coessential change, bubble is changed, network concussion, these caused the difficulty that enrol business to commercial real estate the businessman action that big, empty buy leads tall or is ideal is not entered, enrol the businessman that enter to pay no attention to want to wait for a problem.
Project of a lot of commerce is prosperous when practice, practice after a year, the businessman withdraws in succession, reduce " of empty city of a " finally. The operation after practice has a problem is on one hand, but investigate its germ still often enrolled business to give an issue.
How can you just enrol into wanted businessman? How can you just avoid reduce " of empty city of a " ? How can you just last gain? Real estate of commerce of violent wind horse thinks, it is good to want practice early days to do only this at 5 o'clock, this is not a thing.
One, the project shifts to an earlier date program, exact location.
Without the program, do not enrol business. Want to make clear project fixed position above all. If do not have the fixed position of early days and program, lack specific topic and brand image, the certainly will that enrol business is mixed and disorderly without foreword. Fixed position of the project that finish is mixed with respect to management characteristic of OK and specific project management concept, the cause client that makes clear a project thereby group, the class requirement of card of project action commodity and industry state requirement. For instance project fixed position is recreational, recreation is characteristic, action business must be in the industry such as meal, bar, pleasure ground and cinema enrols business fluctuation kongfu.
After fixed position is clear, need undertakes around fixed position industry condition plans. Shopping centers regards new-style commerce as configuration, those who advocate is to experience type shops, sex of purpose of and rather than shops, industry condition is retail trade not just, still can have the state of course of study such as meal, recreation, culture and education, Medical Protection, service.
The businessman combination middling that plans in industry condition sees have the following 4 principles:
1, the similar sex of management sort;
2, the complementary sex of management sort;
3, the close of congener commodity price and difference;
4, the explicit sex that mainstream commodity locates.
At present the common fixed position of shopping centers can be divided for " theme sex fixed position " is mixed " of " omnibus fixed position. Thematic sex fixed position is to point to the biggest the goods that turns aggregate some category, the most substantial dominant position is acquired in this kind of commodity; Omnibus fixed position is to point to confluence a variety of functional industry condition, with one-stop the strategy that the service goes to the lavatory for client creation.
Current, shopping center of a lot of cities is coessential change an appearance very serious, decorate costlier and costlier, tenement is more and more duplicate, aggravate the malign competition of the shopping centers inside trade group. For this, shopping centers future adds oneself distinguishing feature through layout theme characteristic, attract passenger flow, can make a trend.
2, sound construction program program.
The construction program that accords with commercial demand is the fundamental condition that enrols business. The right order that commercial project develops is to first commerce plans to have building plan again, and business of a lot of development often oversight this one important step, because this final structure plans,plan satisfies property requirement of the businessman very hard.
For example, the load of the supermarket needs to be 1 ton, the layer high demand of the cinema is waited a moment at least 10 meters. If can be in,so program design phase can make clear brunt inn businessman, a large number of projects that can avoid to enrol the place when business to be faced with so rectify and reform a circumstance, save cost, ensure practice.
Action business cannot bureau be confined to enrols business a this one period of time, link, should begin the whole process that intervenes perforative commerce project is developed from construction program level however. In the building program level is about from bear the problem of angle look upon that hires dealer, from bear the angle discovery that hires dealer, analysis and solve a problem. Create the " work that come out so
