Li Jun " battle of life and death " the process passes half, shrink of divine dragon achievement 6 into, unpleasant attack by surprise gives the power of the bureau.
On July 19, PSA group is announced 2019 sales volume circumstance, suffer global market to glide the influence of 7.1% , PSA global sales volume glides compared to the same period first half of the year 6.6% amount to 1.09 million, drop under grail, its basically are contributed is to come from with Europe, chinese market still is " be a burden on " . Can say, PSA is in the whole world is a success, and those who turn round Chinese market " be defeated " it is the problem that solves urgently at present.
As the earliest one of a batch of joint-stock brands that enter China, PSA group by fill turn declined to be used only 3 years short time, of speed make a person quickly sob. Companion glides as sales volume, stock rises high, agency removes a net again and again, involve even one, second line city, advanced paragraph of time is beautiful roll out buy send one activity, these messages just were to mirror dragon of divine dragon god to correct the dual crisis that experiences this sale and management to go up.
Li Jun is in office, start shooting " battle of life and death "
Before 6 months, east wind of below division of divine dragon car two old brands is beautiful with east wind Xue Tielong, accumulative total sales volume is 63 thousand, glide compared to the same period be as high as 60% , year sell the target ratio that finish to be only 26.8% . As we have learned, begin from July 2018, divine dragon car is already successive 12 months sales volume glides.
The lair of defect of divine Long Shen nowadays, sino-French partner just hopes human affairs of have the aid of is adjusted will change at present predicament. By 2018, divine dragon takes the occurrences in human life with all-time strength on travel history " shuffle greatly " , in involving 15 tall canal. Adjust in this namely in, li Jun replaces Su Weibin to take up the post of in square " a party to an undertaking " hold a post divine dragon carries out vise general manager.
As already was group effectiveness 20 old " person of old east wind " , li Jun is having rich actual combat experience in channel management field. During holding the position of general manager of east wind south, expansion of store of the 4S below banner of east wind south reachs 157, client number retains the quantity exceeds 1.35 million person, car year sales volume reachs 200 thousand of 2017 from 100 thousand breakthroughs 2013, did business 2017 income is to break through 30 billion yuan more.
Li Jun expresses: "Can bestow without the person a bright divine dragon, also can replace employee of divine dragon cadre to allow divine a surname without the person renascence and revive, the renascence of divine dragon can rely on him only. " and emphasize, "Xue Tielong is in China the market is unripe it is dead, will be in this year this with one action. Will be in this year this with one action..
PSA is in China big be defeated, multidimensional change difficult broken bureau
Actually, 2018 PSA group is in China outstanding achievement compares period of Yu Dian peak already shrink 2/3, deficit is as high as 3.6 billion yuan, besides the market all achieves growth and gain, fact of Tang Wei of chairman of committee of management of this your PSA group is very malcontent, this year in March, he expresses publicly, the joint-stock company efficiency of PSA group is too low.
Assume office of half an year long, li Jun sends the declining tendency before force also did not turn round this at the same time in sale and new car respect.
In sale respect, cancel sale headquarters, send ministry of two old brands to undertake direct Xiang Lijun is reported centralized administrative to dragon of iron of east wind snow and east wind mark; In product side, dragon of iron of east wind snow rolls out the new model such as C3-XR, C4L, east wind is beautiful also roll out 508L and the model such as 5008 admiral series early or late. Current current situation is, new car appears on the market to was not achieved anticipate.
Take 508L for, turn round the crucial model of declining tendency as, appear on the market sales volume is 600 only that month; Dropped in April reach 500; Glided further in June reach 393, sales volume is gloomy already became finality. In the 508 countries with foreign spectacular success postpartum and subtractive window is designed and a few most fundamental configuration, in addition, the price is higher and terminal privilege on the low side, competitive muscularity sells at a discount.
Occurrence deviation of product fixed position, the price is exorbitant it is the contradiction that Sino-French both sides mediates hard all the time, before this, response of divine dragon respect says, "Partner both sides has different price opinion on the price before, reach now consistent, different product fixes a price in different market politic. " and current new car appears on the market in light of sales volume not good, product price strategy still was not improved.
The divine dragon nowadays is in cliff limit already, according to real first half of the year sales volume beforehand appraise, divine dragon car history on target of lowermost sales volume will be afterwards hard, this or the first time that will make career of Li Jun profession encounter " slippery iron Lu " .
