The strategy plans what to often be ignored by a lot of enterprises or be not taken seriously, also a lot of enterprises think the strategy plans to already cannot suit fast today changeful environment. However we think, the strategy is not outdated, however the acknowledge that major company plans to the strategy, itself is wrong.
01, strategic program is not one caboodle technology
Strategic program is analysis thinking, it is a kind of resources investment to the action.
In the procedure that establishs strategic program, the likelihood should use a lot of technologies, but this does not show they are indispensable.
The strategy plans to may need a computer, but, the most serious problem -- " what is our business " or " what should it be " , cannot be quantified surely and write a computer program.
Ration is changed is not a program. Indeed, people uses close logistic method as far as possible, but, in strategic program, a few the most serious problems perhaps can state only with such statement: "Bigger " or " lesser " , and " faster " or " later " . But, although these statements also are quantified surely, but be handled not easily however with mensurable technology. Return a little coequal and main field, like responsibility of political climate, society or manpower resource (include to manage resource) , can quantify surely far from. They can regard limitation as condition or parameter only, and an element in cannot serving as equation.
Strategic program is not " scientific method is in an enterprise decision-making medium application " , it is the application of thought, analysis, imagination and judgement, it is a kind of responsibility, is not a technology.
{! - - PGC_COLUMN- - }02, strategic program is not to forecast, it does not want to master future
The purpose that any wanting that master future is foolish. Future is uncertain, if try to forecast future, with respect to the thing that can make we suspect we are being done at present only.
If return somebody to existing,this kind is imagined, think the person can forecast the thing beyond very brief period, that lets him have a look to signed up for paper headline yesterday, ask him: In 10 years previously, what having is he can be forecasted come out.
We must set out from this one premise, be being forecasted namely is not the human behavior that is worth commend, and exceeded the briefest period forecast also do not have any value. The strategy plans very necessary, because we cannot be forecasted.
03, strategic program does not involve future decision-making
What it involves, it is current and decision-making future sex only. Decision-making a consist in is current.
The problem that strategic policymaker faces, what will the organization that is not his place do tomorrow, however what does the future that we must decide for inaccuracy today do to intend the work. The problem is not what to will produce, however " in current thinking and action, must include what kind of future sex, we must consider what kind of time range, how do we apply these information to make now reasonable and decision-making " .
Decision-making it is machine of a time, OK a time extent that a large number of differring is synchronous melt into present time extent.
The certain thing that we return apt to decide to want do for future has a plan, this is no-good. The the most expedient, most opportunistic decision-making, can make we assume responsibility inside very long henceforth period.
04, strategic program is not a kind of purpose that eliminates a risk
It also is not one kind makes a risk the least even smallness purpose. A kind of such purposes, can bring about those who be not reason to mix only absoluteness risk, cause inevitable disaster.
So-called economy activity, throw current natural resources to future namely, throw namely extremely doubtful in decided expectation. The essence of economic activity assumes a risk namely. One of the closest economy theory (Beimubaweike is mensurable) proof: Carry bigger uncertainty only, carry bigger risk namely, existing manufacturing shift ability provides higher economic performance.
Although try to eliminate the risk is no use, try to make a risk the least changing is suspectable, but the most important is: Assumes risk is the risk that should assume. The final positive result that successful strategy plans, must be the ability that assumes bigger risk, because this is,raise the only way of entrepreneur performance. However, for outspread this kind of ability, we must know assumes risk. No matter was passed how to admit to quantify a process really, we must try to choose reasonably in each action program that can assuming a risk, is not in order to premonition, rumor or experience arrive for basis investment in uncertainty.
05, what is strategic program
Now, we can try to was defined. Strategic program is to be engaged in a when following works lasting process:
The entrepreneur before undertaking becoming systematically (assume a risk) decision-making, understand these decision-making future sexes as far as possible; Organize the effort that implements these decision-making place need systematically; Feedback through having organization, methodical, measure these decision-making outcomes to expecting to come accordingly.Such, plan (no matter be extended program, short-term still program) not be what new thing, it is right nevertheless old job has an organization and try to carry out.
But, we are already clear, if do not try to organize, this task is finished very hard. Especially important is, if if not be purposeful,the ground undertakes, this task gains success very hard.
