T car, it is the first model that introduces automation line to assemble exercise, also be the most dazzling brushstroke on Ford history. In the meantime, because be automation line exercise, produce a T car to need 1.5h only, extremely tall production efficiency, let T car take an advantage on the price, demand exceeds supply for a time. Accordingly, get offline from the first T car stop production, t car had sold many 1500. Initial stage develops in automobile manufacturing industry, ford has such success, made enormous contribution to the development of whole car and manufacturing industry.
But, this is the thing previously. Although once upon a time again how brilliant, had been record in annals. Person, want to live in instantly.
This year is car market a most austere year, cold wind is brisk, each cart look forward to the fourth of the twelve Earthly Branches became sufficient strong, want the resource that has in the race to control in this battle. And the car brand that Ford owns hundred years history as, in Chinese place, step forward a bit however dimension difficult.
Recently, car sales volume was announced July. According to multiplying what couplet can release sales volume data showed in July, in sales volume of brand of joint-stock in July 2019 car, sales volume was Ford July 21730, dropped compared to the same period 10.53% . Well-known, ford is in China advocate selling a model is by Chang'an Ford is produced, and of Chang'an Ford sales volume was 18070 July, drop compared to the same period 24.46% . Such achievement out owns the car brand of hundred years history, have it seems that trifling " accident " .
Cheap is quite old, still can is the meal denied?
This is Zhao Dao assist Wang Zaishen handles dangerous situation, want to ask a word that when veteran cheap gives mountain quite, asks. He wants to know cheap namely quite body state how, whether give fight. Actually, also meet to Ford in little companionate heart such doubt: Ford, still can is the meal denied?
Present Ford resembles a bit " senile " cheap quite, subordinate model temporary shortage. Mengdiou regards Ford as the pillar in Chinese car market, the occurrence that faces luck of triumphant beauty of the 10th acting elegant cabinet, the 8th generation does not change tardy however. Tiger of acute bound, ala faces fervent SUV market, do not have too big movement as much.
Ford, still can is the meal denied?
With respect to with present Ford character, with own brand hand wrestling have an advantage. The engine of 2.0T high power that the Mengdiou that appeared on the market 2013 carries, most high-power 242 horsepower, m of · of 350N of the biggest torque, place now a bit won't outdated, the output motivation that still compares engine of present 2.0T of a few joint-stock brands instead even better.
Ford has some hundred years history, through old precipitation, technical reserve does not see an end greatly, can't bear biff without what the surface looks. This, car a unit of weight child uncle still has favour to try on field of Shanghai international racing bicycle drove new Fox, the history that learns Ford deeply precipitates.
Mention Ford, what young associate thinks of is not a space, also not be comfortable take an experience, hold however accuse and athletic attribute. Ford bronco, it is one of delegates of American muscle car, it reveals the athletic property that gives Ford to be taken oneself. Besides, ford is in the achievement on circuit also is be obvious to all.
Accordingly, the ticket of a motion is had all the time on the body of Ford. But be in some earlier year, compatriots does not want movement. The demand of compatriots is simple and crude, one " big " word Oh. The direction of this and Ford is contrary, bring about Ford to comparative in Chinese market awkward situation.
Though, the direction of the demand of compatriots and Ford is widely divergent, but it also made certain adjustment. For example, the Fu Rui of Chang'an Ford this, there is public praise quite in domestic user; Of river bell Ford lead a group, roll out be chased after ardently hold in both hands, become Ford to be become now red SUV model. These two models use a common characteristic, the space greatens, take comfortable sex to have promotion, serve technically for compatriots. It is good to cast its place, plus the technology add hold, ford wants to change the current situation, it is easy as my eyes. So, should this adumbrative Ford change?
Not be, it just is waiting for an opportunity. Fu Rui this appear with what lead a group, just prove Ford still is done not have old.
Clutch allows an opportunity, "3 " go up together!
Ford is on their FUN-DAY brand day, rolled out 3 models at a heat, refresh be present the acknowledge of a lot of people. It is alone before new car appears on the market, ford is one-time 3.
Brand-new Fox Active is the SUV model that new Fox derives, basically be the small-sized SUV market with relatively fervent aggression. The price of two its version mixes one hundred and fifty-three thousand eight hundred yuan for one hundred and thirty-nine thousand eight hundred yuan. And brand-new Taurus is the small plastic that experienced an external form, still brought Vignale model, those who let Chinese user also can enjoy Ford is qualitative attain exalted experience.
Returning some is ST/ST-Line of bound of new fighting spirit. Contain below Ford banner " ST " model, it is the model that can make little companionate bathed in blood boiling. The design that tone teaching, racing bicycle changes the chassis that doughty motivation, motion converts, yield car a unit of monthly interest rate child uncle does not live by Nai. Is what ST of bound of new fighting spirit embarks 2.7L V6 EcoBoost? Engine of double turbine pressure boost, most high-power can amount to 237kW, does peak value torque come more high 500 oxen? Rice, 100 kilometers are quickened only 7.2 seconds. Car a unit of weight child uncle Ceng Shi has driven a nation the acute bound of 5 version V6, motivation is the output with constant in a steady stream, very scarce motivation is behaved, enjoy oneself so much as to forget to leave letting a person. And ST-line of bound of new fighting spirit, the campaign that just used ST is covered change chassis attune to teach with motion, the engine of 2.0T high power that dynamical respect carries. The price of ST/ST-Line of bound of new fighting spirit is two hundred and eighty-eight thousand nine hundred yuan / two hundred and twenty-eight thousand nine hundred yuan mix two hundred and forty-eight thousand nine hundred yuan.
These 3 models are to face different market, and it is most fervent now market. By this token, face the change of the market, ford is in make a change, blow counterattacking horn.
This is a very good opportunity,
At the same time Ford also made best response
Undeniable is, now is the youth's times, in the meantime, the youth's demand is not need of older generation marriage already " 3 big " inherent thought. What they need is the experience of individual character, is not the life that Buddha fastens, also not be the embarkation that shakes leisurely of shake from side to side. This are Ford all the time since the business that doing -- motion.
On car domain, comfortable and contrary should be motion. What teach because of pensile attune is different, can reach kind is good two extremes, namely comfortable with motion. What the youth wants is intuitionistic feeling, and do not isolate everything outer. The athletic gene just of Ford and youth happen to have the same view.
Car a unit of weight child uncle drove on field of Shanghai international racing bicycle new Fox. The feedback of the information clarity that new Fox is a road surface gives a driver, although tire has begun slippage, new Fox gives a person a kind of state that can accuse as before, tease you to explore its limit. This are now the youth wants.
In the meantime, ford still opens acute bound ST to circuit. Regard a SUV as the model, should be to should leave circuit far, bound ST does not have Dan Rui, because the energy of life end it is very. Its rear overhang is hanged use aluminium alloy material to pledge, have motion to turn chassis air officer, carried engine of V6 double turbine, circuit is not a dream on.
As to brand-new taurine, it is to face middle class crowd, comfortable ability is the thing that it should do.
These 3 are to show a director each, blow counterattacking horn for Ford.
In addition, ford still was used " Chinese special local product "
Now is intelligence spends a period, partial person is right mobile phone inch " hand " do not leave, and on the car in dominating screen also is more and more intelligence, bigger and bigger, look when to evolve into the size with a so large television. To this, compatriots is to like very, the thing that big screen sees is much, it is very good that intelligence changes the convenience sex that will take to experience, with big screen He Le is?
At first, joint-stock brand converts a vehicle in intelligence is overcautious on the road of machine. Because, new product at the beginning mistake is great, can affect brand image and public praise. However, ford however secretly. . .
3 this when Ford rolls out new cars still embarked more know Chinese consumer demand, the SYNC+ that combines technology of core of Baidu artificial intelligence system of entertainment of wisdom travel information: Have powerful speech recognition and natural and semantic savvy, can with the car advocate have the speech like true person alternant; Still can realize weak net or allow fixed position and navigation without the essence below network circumstance; Be opposite in the light of young customer the recreation, diversification demand that gives a service, SYNC+ not only integrated degrees of small car carries OS edition to love to surprise art, the popular platform such as Ma Laya of QQ music, happy event inside huge recreation content, still can offer one-stop give a service, include speech to order a public house, outside sell, airline ticket of movie ticket, inquiry.
System of entertainment of wisdom travel information is in the SYNC+ that the spot sees below specific situation, still can accomplish avoid wake up speak an instruction continuously, speech recognition system can identify one by one and reply, this function is already special and convenience.
Next, be troubled by bubbling with noisely " automatic road-sense " , ford also has preparation.
Issuance 3 paragraph new cars, all carried the Co-Pilot360 with banner Ford? Wisdom travel drives support system, have ACC amain intelligence gets used to protection system of brake of induction of intelligence of support system of navigate of cruise control, LC intelligence, AEB oneself (take pedestrian identifying function) , ESA is urgent avoid let turn to driveway of auxiliary, LKA to carry car of active berth of support system, APA the series intelligence such as the system of support system and BLIS blind area that monitor is deployed already. And rise from 2019, be in for the most part China will the Ford brand new model of the sale carry Ford Co-Pilot360? Wisdom travel drives support system.
Intelligence turns equipment an all equipment is neat, it is genuine " Chinese special local product " .
Brief summary
Look from sales volume, ford is inferior to the joint-stock brand of the first echelon formation really in Chinese sales volume. Main problem still goes to slant in the model old, need changes will wake up consumer to be remembered to theirs. Next, the competitor's fighting capacity rises in ceaseless violent wind, with Ford existing battle array looks, it is to had been not hit a bit.
Ford had realized.
So, ford rolls out 3 new fund new cars, announce it is formal " regression " . Next, ford will have a big new car to appear, market of China of go on an expedition.
Is Ford old? Do not have.
