27 days, costco of American chain supermarket (guest of reopen after a cessation of business) chinese mainland head inn is in Shanghai practice, the business is hot degree makes a person stare tongue-tied: Card of member of new store start business sells namely give 160 thousand pieces; Parking lot car need to await 3 hours at least; Many security personnel maintains order in the spot; Because the number is numerous, 5 hours suspend start business namely do business...
Why does Costco make a Chinese mad?
Who is Costco? The fact with the greatest whole world experiences a supermarket! It has 92 million member in the whole world; Almost the member that the American family of 90% above is them!
Be in the United States especially, the point that Costco place reachs, it may be said is desert, even in the whole world Wo Erma of retail rank first must avoid its ability.
Why? A few management means of Costco have its original place really.
Above all: Return money without reason!
The thing that if be in,Costco buys, OK 7 days return money without reason, and when returning money, do not need to offer shopping sheet, bill to wait, it is OK to take dissatisfactory commodity to come over to change directly.
Next, low buy, explode sell!
The merchandise category in Costco is not much, but each category is essence of life is carried fine those who choose explode article, the profit that such doing is, a 10 yuan thing should sell others to be answered to 15 yuan of ability this, it is OK that Costco needs to buy 12 yuan only. To retail trade character, this is special bloodcurdling efficiency, this also is Costco particularly loving at the main reason that packs greatly.
The 3rd, foretaste arrives make you full till.
Costco has food of a lot of foretaste everyday, and, its foretaste is to eat really, deal is in charge of absolutely enough! Be in abroad allegedly, a lot of people are taking the advantage of a meal technically to nod past foretaste, can save expenses of a good deal of living.
Finally, costco member can enjoy the free service of type of a lot of monarches.
E.g. , change tire freely for the user, it is audition of client glasses optometry, examination freely to wait, it is one calorie is in simply hand, I have the world!
Such one sells, basically be the model of good market in our memory. So, include Lei Jun and Ding Lei inside Chinese entrepreneur is right the mode of Costco have the greatest esteem for.
Who does not love Costco
Divine Ba Fei's special partner awn squares formed by crossed lines likes Costco very much very much, it is to meet almost person boast, so that Buffett told a Duan Zilai,speak.
Two terrorist give Buffett and awn case bound, before tearing a bill, promise to satisfy two my desires. Awn case asks: The retell before can you making me mortal the advantage of Costco? Buffett listens, frighten so that ask rapidly, can you kill me first?
Everybody bursts out laughing, understood Costco to be in deeply however a position in divine heart. And Shanghai practice the first day hot, also again test and verify this bit. Without doubt, low it may not be a bad idea, measure old it may not be a bad idea, costco is the heart that hit consumer truly, go in the bottom of one's heart that commodity sold a person, not anxious is done without the business.
And what is the impact with the biggest to China Costco? Can foreknow, when Shanghai aunt looks for husband after, can add segment of a query: Have Costco member card?
If have, prove: 1, the boy will be astute get along; 2, have a car, otherwise the likelihood takes the subway not to come back; 3, if do not have a car really, that also proves boy physical strength is good.
Where is Chinese COSTCO?
Be in China, retail ground is firm online on called situation, as " new retail " put forward, moved a line. However, look around circuit home retail firm, who can become Chinese COSTCO? Box horse, always brightness, be still big profit hair?
Will look at present, above is not. Dan Leijun however volunteer one's services millet.
Lei Jun still is in those days when golden hill, ever went to the United States be away on official business with a flock of tall canals, plane colleague goes straight towards Costco continuously, brought back a few big cases. Lei Jun asked about a bottom curiously to buy what, ability is open-eyed be informed the Xin Xiuli big case of 9000 wants in domestic appropriate appropriate, want a RMB only in Costco 900 money. Lei Jun says frankly, "This shook to me really, my true shake became dizzy " .
From this later, lei Jun is mentioned via regular meeting, in retail direction, resemble millet make it Costco is same. And as millet zoology catenary increasingly patulous, both also begin to appear really the place of a few delicate likeness:
The first, of millet explode paragraph thinking and thinking of Costco concentration SKU are similar. Millet is good at making those who give to satisfy the person of 80% , 80% requirement explode in traditional industry paragraph sheet is tasted, be like once the 10 thousand milliampere of 69 charges treasure, the millet hand annulus of 139.
The 2nd, the low drainage breed of the Internet thinking of millet and Costco is similar. Millet sells a mobile phone to win a customer with the price of cost price of press close to, pass the client next Internet advertisement, hardware of other millet intelligence will change now. This and Costco low sell oil, what low sells food to have different in approach but equally satisfactory in result is clever.
The 3rd, the product more of millet is online on sell, managing cost is revealed below the line, this and Costco storage sell an organic whole, the pattern of managing and retail cost is very similar.
The 4th, millet " touch popular feeling, the price is honest and kind " conduct propaganda, try to hold an user " price of high quality, sex is compared " intelligence fixed position. Costco reveals him gross profit not to exceed 14% forever to everybody with money newspaper, and millet also is on congress threaten " the integrated net interest rate of integral hardware business does not exceed 5% , exceed a part to will pass on an user " .
But current millet and Costco also are only, be similar in shape and the spirit is different.
Above all, costco it is high-quality goods, belong to the thing that money also can be bought. And millet just explodes however article, money became much the thing that can buy with respect to may not.
Next, although total Are You OK is in thunder,B stands, in ground rice voice is very loud, but if want to let ground rice people annual hundreds of yuan membership fee, may not is practicable. Never mention it even make money, with respect to advertisement of many spread its tail, ground rice people dissatisfactory. This not, china will attract millet user to use ad of spread its tail.
Accordingly, on the road of Costco, millet it may not be a bad idea, other company it may not be a bad idea, still need to have the way of longer exploration. After all, advertisement is good, be inferior to letting an user had felt really.
■ news is conceited
How is the ending of Costco met?
Actually, le Fu of the Mai Delong before going backwards, home is when domestic start business, the insanity of the spot and today start business of Costco Shanghai store circumstance be exactly the same of first days -- it is old only later, china of domestic happy blessing sold Su Ning to be bought easily, china of wheat heart dragon also is searching next homes.
And Costco China also has a few congenital inadequacy:
Above all, start business of Costco Shanghai store first days, consumer actually very rational.
Although because of practice first days enter the arena the number is too much, costco must suspend doing business. But, the expression of consumer is very rational actually: The goods that produces scare buying promotes goods inferiorly in the price centrally, e.g. pork, wash clothes 1499 yuan of fluid, egg, milk, a bottle Maotai. And the area of female bag of big shop sign that can see into the door is equal in value a higher area criterion there is few visitors, although look from unit price, those who the unit price of some of commodity goes up than electric business platform is cheap many.
Next, the channel of replenish onr's stock of Costco Shanghai inn is more onefold.
Merchandise category is little the consistent style that is Costco, but, the category of Costco Shanghai inn is fewer, this also can see from the barrow of a lot of client absolutely empty: Chose so long, still took only finally finite a few commodity, the channel of replenish onr's stock that shows Costco Shanghai inn is more onefold really.
The 3rd, the price of Costco Shanghai inn is not so close civilian.
The mainest is, if we pull the price tag in shopping car,look nearly, a Ke Song sells 42 yuan, a kilogram of beef 200 multivariate, the price of Costco Shanghai inn is not low!
The 4th, someone said, show level to do what the member makes to be able to fail normally in China.
A lot of Chinese have a characteristic: Aux would rather spend hundreds of money to eat to the outside, but the actor cruel that still wants full world to borrow a few to be able to be in charge of one year, love is strange art member, in the consumptive idea because of the Chinese, be short of all along break a member to make this concept, mai Delong is broken in Chinese advance and retreat today according to, the member that also is it greatly makes be unpopular.
And this the member of Shanghai Costco inn blocks a price to be 299 yuan, it is 60 yuan of native money to the member at the United States, Canada, Australia, price of Costco member card is apparent too tall, this is distinction is treated at all.
Still have, in front enumerated the service of the imperial type of a variety of Costco, a lot of be in China won't do at all.
After all population cardinal number of China is too large, consumptive concept and west are different also. E.g. , because be opposite platform harm is too great, platform of business of a lot of cable does not have reason refund 7 days affirmatory to cannot be accomplished basically; Arrive in Chinese foretaste full can let Costco eat to close down directly.
Finally, costco still exists to cannot control an element more very much in China.
Chinese consumer may pursue one stylish delicacy swarms into Costco wildly, but, new-blown toilet returns 3 days sweet: Fresh afterwards, is the possibility that leave one ground chicken feather?
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