Civil | Mr Gu Lei
Be in Hangzhou bank river, the garden area in Netease and A one street be apart, neighbour becomes associate nowadays.
Now (on September 6) , netease and Alibaba announce to reach the strategy to cooperate jointly, in A with 2 billion dollar wholy-owned buy Netease platform of condition cable business is crossed to take an examination of below the banner pull. Trade epigenesis, one's deceased father pull a brand to will maintain independent operation, career of day cat imports and exports group general manager Liu Peng will be taken an examination of part-time pull CEO.
In the meantime, serve as in A get cast just participated in Netease cloud music the financing of this round of 700 million dollar. What Netease still keeps happy to Netease cloud sound is absolutely accuse.
As grow in Hangzhou together the Internet enterprise that rise, prospective both sides cooperates more close together ground, explore the future of digital economy times jointly
This is of course of study of Chinese phone trading company important shuffle, another also be Netease cable business begins. The key of the problem is, do this trade after all who is to win the home?
01
Pull the electric business business that give priority to to ever was expressed great expectations by Ding Lei with Netease take an examination ofing. Ding Lei ever expressed to want to pass electric business Wu in open circumstance, flower 3 to lustrum give somebody a new lease on life a Netease.
From the point of outstanding achievement, electric business Wu establishs next crossing really one's contributions in work, it is one of growth engine of Netease for a time. According to what Netease group releases money of the 2nd quarter signed up for 2019, only run of electric business Wu receives 5.247 billion yuan of RMB, grow 20.2% compared to the same period.
Moxa intermediary seeks advice those who release " 2019 China crosses market of condition cable business to study a report first half of the year " show, netease take an examination ofing is pulled rank home to cross first place of condition import market with the market share of 27.7% , occupy market share firmly 4 years continuously the first, whole world of store up of day cat international, sea, taste only can part with 25.1% , 13.3% rank with the market share of 9.9% ever since.
This follows the investment using a heart of Netease not to have nothing to do is.
Help business to take an examination of, netease invests capital of a huge sum and flow for a time -- in very long period of time, the product that Netease fastens, no matter be client of news of Netease cloud music, Netease,end or Netease fasten game, have take an examination of those who help an element to show. Him Ding Lei also is taken an examination of in Netease even column is opened in pulling -- " good money of Ding Lei is recommended " , recommend the high-quality goods good money that comes from the whole world for the user.
In Netease elaborate " feed " below, take an examination of the growing rate that pull to also make a person exclaim -- the line on 2015, the bottom ascended a top to cross trade of condition phone trading company 2016.
In the meantime, the barrier that Netease take an examination ofing helps also is built with each passing day go to, it is its industry first maintains duty warehouse no matter area, the industry takes the lead in coming true " morrow is amounted to " " amount to that day " deserve to send a service, make meticulously still, from mother baby name self-supporting supply catenary system, it is its sharp weapon and powerful shield.
Such " high grade asset " , netease take an examination ofing pulls this to be bought is not apparently " cut the flesh " , however " give up what one favours " .
The problem is, netease why so do?
02
The analysis says, it is policy restrict and add fast put delay, bring about Netease to decide to leave ahead of schedule. But look from data, this view how many have not a leg to stand on -- it is Netease take an examination ofing is pulled remain Netease what whole camp accepts a system is important one annulus, 2 it is it had been a high grade brand and entrance of high-key sex discharge.
Author analysis, real reason is, compare with posture of discharge cable business, netease more be good at product cable business. Below not affirmatory big environment, sell one's deceased father pull reservation to father anthology more the style that accords with Netease and interest.
One's deceased father pull and father anthology formed Wu of Netease cable business, what these two products have essence however is different -- Netease take an examination ofing is pulled is in order to cross condition the comprehensive cable business that give priority to, netease is severe choose be ODM mode " make model " electric business.
From at the beginning, the strategy making a way that Netease take an examination ofing helps is fast -- grab the storehouse that keep tax, the partner with high grade race to control, grab an user, the sentence that draws CEO Zhang Lei with Netease take an examination ofing says, be " blitz " .
The line is drawn the 2nd year in Netease take an examination ofing, namely the strategy 2016 is met on, zhang Lei calls a target that pounds 10 billion sale in those days, carry living broadcast very quickly, built a series of network heat incident. Zhang Lei and the wolf sex culture that its advocate, in electric business the domain of this need strong penetration, strong price war tore apart one horn -- used 2 years to come true to cross trade of domain of condition cable business only the first.
2017, netease take an examination ofing is pulled in Germany action chamber of commerce, Japan enrols chamber of commerce and American date of departure, announced 3 billion euro, 500 billion yen is mixed early or late of 3 billion dollar adopt the strategy continuously. 2018 first China International imports exposition to go up, netease take an examination ofing is pulled with the accumulative total of more than 110 companies that finish the commodity of nearly 20 billion RMB purchases an agreement, and this is whole world of 20 billion dollar only purchase a plan begin.
Such mix quickly strong, do not see more on the other product of Netease, but in what Netease take an examination ofing pulls on dilate history, common occurance.
In the evaluation of the outside, wolf sex and aggression, beg " fast " , more resembling is the style in A; And Netease " do not chase after blast tuyere " , slow and steady, some " slow " . Netease take an examination ofing pulls this all the way blitz, war of annihilation, emphasize wolf sex and aggression, the integral temperament of instead and Netease is done not have so be identical. In Netease interior everybody mentions one's deceased father pull, accepted also one's deceased father pull " battle style Biao Han " " sex having a wolf " " style more like A in " .
Pull than taking an examination of, severe choose more resembling is " product cable business " .
"Yan Xuanmo type " the 3rd road that is electric business, netease tries to carry flow give somebody a new lease on life, connect factory and consumer continuously, father at the same time accuse character, offer the goods of cheap of qualitative actor price to consumer, satisfied the new requirement below new spending period better thereby.
Below this kind of mode, netease is severe the product that selects need to offer poor dissimilation for the user, this also raises new requirement to products plan and operation flow, this kind " slow work yields fine products " fixed position, be in the advantage domain of Netease fitly, this is Netease severe choose what in electric business new circuit unplugs so that the head prepares is essential.
From this, one's deceased father pull more " in A " , severe choose more " Netease " , sell one's deceased father pull reservation to father anthology, result from consistent style temperament hits Netease law.
?
Sell take an examination of the ready money that pull to flow, also make father anthology enougher dimensional melt down makes improper product again -- the product that has quality only, just have good vitality, ding Lei knows well greatly this.
03
Very reluctantly give up what one favours, most propbably fourth Lei also consider carefully a long time. This is the active strategy choice of Netease, also be with all possible means the result of win-win.
To A in, buy a dominant position this macroscopical, the card that for instance Alishi crosses market of condition cable business now, last when make up for empire of him cable business short board; What for instance Netease take an examination ofing pulls is high grade and self-supporting supply catenary and inherent " character gene " it is better to day cat international complement; There was conformity to optimize the space of increase chain in A for instance, more the active advantageous position that mastered brand bargain.
More what is more,the rather that, there is a message to say to go all out before this great also want to buy Netease take an examination ofing to pull, this action in A not only expand oneself, also be to weaken adversary.
To Netease, it is one arrow more 3 carve, can be above all below the economic environment that is full of inaccuracy to decide exchange a large number of cash to flow, focusing advocate business Wu, return to the business position of fast growth high gross profit; Can comb electric business Wu afresh next, dedicated Netease is severe chosen rapid development; Also give finally " daughter " one's deceased father pull found good a home to return to -- can pay in capital, finance in A and the respect such as data technology is endowed with can, to check the tomorrow that plays a happiness.
The Internet pattern of current China, netease all along is the most distinctive, have an attitude most. Compare at fast, ding Lei more the preference is accurate. Before comparing Yu Chao, ding Lei is valued more " before crossing Yu Chao " ; Compare at win by striking only after the enemy had struck, ding Lei more be good at " wait for one's chance and move " . With " Internet methodology " " do not defeat quickly only " photograph comparing, ding Lei and Netease take recursive product essence seriously more.
Such idea and practice engrave in the history of Netease: When developing some game in those days, ding Lei can run personally the Internet bar has market research, chat with the player late night; " the world 2 " all previous classics 6 years of research and development, during two melt down, iteration, measure inside a year, bad news dropped Netease to spend 100 million fund; " handsome female ghost " flat pull cycle to 10 years of this amount class.
Of this kind of thorough marrow " Netease manufactures, belong to high-quality goods surely " , also affect the future of Netease necessarily. Be in electric business domain, netease is severe choose inevitable meeting a new force suddenly rises, after all, the operation group of this product, can for pillow of a buckwheat, go to the much ground such as Yunnan, Sichuan, Guizhou to seek a supplier in person, avoid local heavy metal and pesticide pollution to cause an effect to buckwheat carapace itself as far as possible.
Ding Lei is severe to Netease anthology offerred extremely tall hope, he thinks, this kind distinctive " make model " electric business pattern, changed a lot of traditional industries thoroughly, have user demand joining with generator truly, brought vigor and opportunity to whole market, "This ability is the electric business pattern that Netease should be done " .
Do not cater to, not impatient. Netease is adherence from beginning to end this heart, stand fast from beginning to end extremely guest spirit and composed manner. This is " alien " Netease enrages a place in the bottom of this Internet all corners of the country.
(be over)
