Author / Shang Ke
In an instant, distance the Spring Festival returned remnant 8 days 2021. Long parted two years, spring Festival archives was in eventually 2021 5 early unified at 8 o'clock open are opened to booking last week. Same day, by Tang Jili hold guide, Wang Baojiang acts the leading role " the legend getting treasure of Shaolin Temple " announce to add the Spring Festival shelf this year, first day of the lunar year is formal go up line.
With this before already what work of files of 7 Spring Festivals differs is, " the legend getting treasure of Shaolin Temple " chose the first show on the line, love is strange art, cruel of Tecent video, actor went up at the same time on Feburary 12 line. Not come singly but in pairs, be in this morning, a maiden work that small treasure of comedian the Song Dynasty regards a director as " get rich diary " , also announce to will log onto 3 video platform in first day of the lunar year.
" the legend getting treasure of Shaolin Temple " act the leading role by Wang Baojiang and Ni Dagong, those who tell about is " small mix mix " Ximen Debao is " avenge " a paragraph of old practice that develop, of Wang Baojiang " Tang Tan CP " Wu Mengda of bone of Liu Hao Ran, old show has piece act, still have more expect is less than, that likes " taking bias to view the world " Xu Zhiyuan, also crossed to gues-star addiction in this drama; " get rich diary " collected Song Xiaobao, Sha Yi, Ma Li, Zhang Yishan to wait, a what scintilla can the combination of father and son of Song Xiaobao and Zhang Yishan brush? Still be worth to expect very much, two drama are lineup of full strong card department.
This also is meant, outside the film of archives of 7 Spring Festivals that leaves courtyard line besides the line, the audience is OK also and online this year on for a short while, what see courtyard line level with pace of line similarly hereinafter is new piece.
As we have learned, these two films are new piece will use sheet piece pay fee (PVOD) means. Go one year, " fat dragon passes river " " journey " " Chun Chao " wait for more than 10 film, go up early or late with PVOD mode Xian Aiji art " super cinema " , tecent video also with sheet piece paid the line on the mode of cost " cold blood mad banquet " , actor cruel also was rolled out " cindery renascence " " gentleman of an eccentric person " wait for sheet piece the film that pays fee, also there is no lack of among them have two or 3 go up at the same time the sheet of the line piece film paying fee.
Be based on the past one year, the platform on a few lines together to sheet piece the abidance of film paying fee tries, the film person of the film that is more and different type, different type opened space of line electrify shadow, offerred another additional outlet.
Movies of courtyard line grade blocks department to enter grade of the Spring Festival on the line
When He Sui archives begins to be born in Hong Kong, it is the schedule for showing motion pictures in a theater of a movie of year end of the traditional Chinese calendar.
Go up century at the beginning of 80 time, also be Hong Kong He Sui archives form period. Differ with other schedule for showing motion pictures in a theater, no matter be of inchoate Xu Guanwen " fashionable bodyguard " , still be later " lucky star announces good news " " thing of domestic be pregnant " series, movies of Hong Kong He Sui grade is main with comedy piece give priority to, this also was brought about inchoate " New Year film " the concept is equal basically comedic film.
And after more than 10 years, of concept of archives of He Sui of open inland film also is a comedy -- of Feng Xiaogang " Party A Party B " ; Later He Sui archives of a few years, also be Feng comedy likewise, such as " disappear not to come loose " " perpetual " " big wrist " " mobile phone " play the leading role; Arrived 2012, xu Zheng's highway is comedic " peaceful " more become first booking office to cut the homebred film of 1 billion, he Suixi the booking office of play movie promoted new height.
2013, zhou Xing gallop the director's film " swim on the west · falls demon piece " with 1.246 billion booking office, proclaimed grade of section of outback courtyard a silk fabric with a geometric design the arrival of golden age. Through 7 years of time, the Spring Festival archives nowadays has broken away from onefold type to change gradually, subject matter becomes multivariate, the person that create also becomes multivariate, make outback film market one of the strongest schedule for showing motion pictures in a theater.
Everybody values Spring Festival archives, value the force of strong box-office appeal that is Spring Festival archives actually. End before distributing news dispatches, show according to cat eye data, of Spring Festival archives open to booking total booking office to already exceeded 280 million. The Spring Festival sees a movie to had become instantly the reservation program of a lot of youths and gregarious means.
7 days of holiday, very much even person can shift to an earlier date 9 days to rest, the user is in physical time is to have choice space completely, and major basic conference allocates playtime, so race to control film of the line on this schedule for showing motion pictures in a theater is advisability lift. But from before in light of experience, because of the objective element of cinema schedule for showing motion pictures in a theater, the courtyard line that transcends the head is new a victorious odds in schedule for showing motion pictures in a theater the conference is normally bigger. This is meant, the film of the corresponding period should enter schedule for showing motion pictures in a theater not only, become hard even " lucky before 3 armour " .
Through sheet of the cinema on the line piece the way that pays fee enters Spring Festival grade, do not form competitive concern with courtyard line film above all, with contemporaneous go up the concern that the other movie of the line also won't form competition. The user falls to the line saw movie, if be interested, still can be in any any places, time watch a line to go up new piece. Between on-line film, also won't exist discharge a worry. To market of whole motion picture, archives of the Spring Festival on the line was equivalent to offerring one part to consume increment. And for the person that create to the film, the attribute encircling a layer of network user is more multivariate more complex also, the writing essence of life that the cinema on the line can be different type matchs to belong to the core user of this type definitely.
The bonus that shadow of the view on the line also is all the time during the Spring Festival actually period. The Spring Festival archives of video platform appears previously, no matter be CCTV-6 movie channel, each are defended inspect film station, still be website of the video on the line, can be aimed at the Spring Festival, single out a few movie that match the Spring Festival to combine a joyous property to undertake showing, and during this no matter be of TV viewing rate or platform,sow heat of to the limit of one's capacity, have usually quite grow significantly.
The biggest this year different depend on, " the legend getting treasure of Shaolin Temple " and " get rich diary " as be equal to leave a movie theater at the line the film of window period, odd from advocate achieve a battle array to look, also provide box-office appeal power extremely. The CP of Wang Baojiang and Liu Hao Ran feels from the earliest " Tang Tan " series continued all the time " the legend getting treasure of Shaolin Temple " , had seen Mr. Ni Dagong " Su Dajiang " , the likelihood is very difficult be together he and connection of a little Lin Wu's monk. Still have Song Xiaobao with respect to prep let alone, he and sanded excessive, Ma Li is combined together, want not to laugh probably very difficult.
Go one year, the whole world is paying close attention to sheet piece pay cost this thing
Go one year, film market of the whole world to shedding the emission of media means changes, held eager attention.
Round-the-world movie industry will announce in March last year " demon sends demon 2 " courtyard network is synchronous, also be last year, wanner announces Wanner is all 2021 17 film, all maintain with HBO Max " courtyard net synchronism is issued " . Besides, a lot of item that Dishini, clique plays unconscious, Suo Ni also chooses to turn to shed the line on media. 5 big companies of Hollywood all alone besides what own business of absolutely head game besides the Buddhist nun, begin layout to shed media platform, use sheet piece pay fee (PVOD) mode.
And last year " demon sends demon 2 " " beautiful magnolia " , it is round-the-world movie industry and the income that movie industry brought Dishini not to poor severally. Basis " wall street daily " report, go up line 3 week hind, " demon sends demon 2 " the income that acquired about 95 million dollar from inside be rented nearly 5 million times. Mere 3 weeks accrual, prep above 2016 " demon sends demon " the booking office that acquires when courtyard line is shown. " magical female a person adept in martial arts and given to chivalrous conduct 1984 " also brought extremely tall member drainage to HBO Max.
And in home, love is strange art from last year Feburary of Wang Jing, Zhen Zidan " fat dragon passes river " begin, also took the lead in driving PVOD to be in the applied be born of home market. After this " Chun Chao " " Chun Jiang water is warm " " marital story " etc literary piece, inspect effect is big " journey " and Hollywood animation is big " sponge darling " all use this one mode to surprise in love art " super cinema " on line. A year short time, apply PVOD mode to be shown in the network, making more kind piece choice.
Two film of archives of the Spring Festival on this line, the pattern that all also can take PVOD undertakes showing. Also love to surprise just about probably art, the video platform such as cruel of Tecent video, actor, one year the abidance on PVOD mode was accumulated in the past and explore, facilitated two films of archives of the Spring Festival on this line can with sheet piece the form that pays fee is on 3 platform synchronism line. Also go up because of the line just about new piece and network film goes one year accumulate, let PVOD mode be changed in Chinese inland convention, the film choice that also attracts person of increasing famous motion picture finally to participate in is online issue. Basis piece square data, " journey " go up Xian Aiji art after 72 hours, piece square income is broken already 42.62 million. Crewel issues the choice that makes more movie.
TV of no less than, DVD can coexist with courtyard line film same, go up with the line below the line issueing also is the relation that supplement each other, what promoted the movie actually is issue to issue efficiency on the line, make more new piece through the window on the line be seen by the user for a short while.
It is important to be issued on the line, is the cinema on the line important?
When distributing these two film, love is strange art revealed its clearly also " the cinema on the line " brand. Love is strange art brand of the cinema on the string that begins to push oneself from last year " super cinema " . As the cinema on the line, the user can be here see for a short while high grade new piece, according to statistic, love is strange art " super cinema " 11 are rolled out to go up with PVOD mode 2020 of the line new piece. Although enclothed every months almost 1, but pat Sir to think to leave " super " the likelihood still has ascensive space. From the amount for, the likelihood still cannot satisfy an user quite of final to the cinema on the line shape expect.
The cinema on this line besides can be in need not wait for a short while see new piece outside, return the group that can implement different type. For instance last year " super cinema " the film type that 11 film that roll out covered the diversity such as movement, literary, animation. To the film of these different types, it is besides super cinema, love is strange art also made different shadow office, made comedic movie for instance aggregate " explode laugh at comedic shadow hall " , can find picture " balloon " " thief is familial " of film of so high public praise " hall of film of character smooth film " .
This is the value of the cinema on the line, also be line electrify shadow bear the weight of value. For network user, offer for a short while new piece, let at the same time multivariate the space that creation finds play.
Implementation breaks a ring, also be film no longer probably surely the road of classics. Woo broken group blindly after all, also had become a kind gradually " bogus concept " . Crowd fractionize, just be current the big trend of content industry.
Satisfy the diversity requirement of the different user that encircle a layer, also the platform on eye front is good at most. And if film is shown on choice line, also want to find the commercial pattern that fits more necessarily. Courtyard line film is natural and direct face an user, receive those who get an user to examine. The pattern paying fee of PVOD and courtyard line is similar, also be D2C mode, odd a pattern that pays fee is similar like wanting to buy a ticket for the film below the line, the income with the final person that create also depends on directly the user is right of film like rate.
Can say, go one year, PVOD mode fostered an audience to be used to to the consumption paying fee of line electrify shadow gradually not just, also solved supply demand relations on certain level, issue on the line broke through space, time and quantitative limitation. Archives of Spring Festival of line electrify shadow came, and because this " bagatelle " and caused trade is fluctuant, had not ended far.
