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Henan business signs up for reporter Chen Wei
The small business, guest that clean out treasure, this ever distained the most rock-bottom existence in catenary in electric business, however because of gregarious cable business arisen become electric business to encircle the cosset in. Let consumer share the entry that makes platform flow, opposite at traditional cable business, the cost winning a customer of gregarious cable business and speed are breathtaking.
However, essence of gregarious cable business is retail still, after winning a customer, its product quality and consumption experience, still be the crucial one annulus with can abiding mode.
Company of Henan cable business drives gregarious cable business " blast tuyere "
The consequence that Maimaimaiben comes to should be originally " take land " , but platform of Henan cable business achieves the label that enjoys GO is however " one lets you from shop the APP that becomes wealthy person " . Shop the bottom that can make money is angry, originate its trade pattern -- platform of gregarious cable business.
Be in directly achieve enjoy shop on GO, do not have with platform of traditional cable business to consumer too much and different, but if recommend oneself friend again,shop on platform, with respect to the amount that can shop according to the friend, get a certain quantity of middleman's fee, because of such, the catchword of platform lets share creation value namely.
Achieve a reduction that enjoying GO is gregarious cable business only, the industry of gregarious cable business that whale accurate data released April this year considers to be mentioned in the report, gregarious cable business is to show socialization of main have the aid of is interactive, high grade the means such as content gets a client, undertake revealing to commodity, share, finish the mode of electronic business affairs that obtains guest and commodity to trade.
Gregarious cable business can say was 2018 of course of study of electric trading company " blast tuyere " , achieve enjoy GO to still be in start level had taken sea couplet to achieve cast seminal annulus financing, its " person of the same trade " recently inside 3 two months, had exploded ceaselessly the information that gives financing, IPO.
In order to spell round mode name go all out great be over, those who become 3 billion U.S. dollor is new round of financing; Business of service of gregarious cable business has assist to be finished formally housing borrows to appear on the market in Hong Kong; The terrace of gregarious cable business that sells mode in order to divide to give priority to then gathers acquire 120 million dollar B annulus financing. And these financing backside are little not the with Tecent shadow in A, those who see the market of gregarious cable business is driving.
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The glamour of fission: Everyday the user grows 7 to become
Pass gregarious user " fission " , stimulate an user to pull other user to be participated in together through all sorts of means namely, achieve fission to guide into countless thereby buy fractionize to enter the mouth. Small business does not have substaintial distinction before this kind of means and this, encountered in traditional cable business the user grows bottleneck basically, once this kind of mode of small business is noticed by people once more.
" our mode is to give a member certain discount, oneself buy product save money, recommend a friend to buy have profit. "Achieve one of author that enjoy GO Wei Hua favour says, commission stimulates an user to recommend a friend, recommend each other through gregarious platform finish quickly win a customer.
This kind of rate that wins a customer and cost and posture of traditional cable business are compared, the advantage is very clear, wei Hua favour is mentioned, at present platform everyday user growth rate maintains in 70% above, he also has contacted the electric business platform that Henan mainland does poineering work before this, cannot achieve such rate that win a customer basically. And obtain a guest to basically be relied on at user discharge, need not pay advertisement fee to electric business platform, the commission after cost just also completes a sale just.
Achieve a kind enjoying GO is mode of operation of gregarious cable business only actually, sell through cent namely clinch a deal commission will stimulate more transmission, rise clinch a deal quantity, very as similar as the means that gather.
Go all out with what be gregarious cable business great it is the way that buys through going all out, the participation that arouses an user feels, share transmission by the user, reduce drainage cost. Returning some gregarious cable business is will same kind user group is together, for instance Mu Ying, United States makeup is waited a moment, the means that uses content guiding has perpendicular sale.
Electric business does the socialization of 3 lines city that traditional cable business headaches decided
The advantage that gregarious cable business took national policy really is good, department of Commerce allots " electronic business affairs " 935 " development program " in mention, encourage mode of business affairs of gregarious network electron actively, encourage electronic commerce industry to rely on burgeoning video, spread the diversification sale way such as media, direct seeding, the kind of gregarious network sale that has healthy harmony.
Compare with posture of traditional cable business, medium of communication of gregarious cable business sinks apparent, took the consumptive crowd of small line city and rural market.
Because people is opposite city of line of just a little,the understanding of electric business has gained ground very much, to extend a client, in A, Beijing east wait to sink in the business that produce electricity, but these year of effect that they sink in anticipating so good.
However, gregarious cable business goes all out great it is the means with low from name of 34 lines city, do not have more very much had used clean out treasure, Beijing the person east, not was in pay the person that has decided bank card is bound on treasure, small letter, use namely the red bag that come is grabbed in small letter, in small letter group medium all sorts of going all out in buying a link, the net buys the first time in finishing life.
"Perhaps of Zhengzhou in the member boy or girl friend that produces a family to be not us, dan Gang graduation thinks the poineering student, full-time mom that wants to seek a business in native place, to us the mode of business of this kind of gregarious cable can be interested really. " achieve at the beginning of enjoying GO to do poineering work, the cent of core sells group controller to say, he is in the group in a few months exceeded 1000 people.
Does your friend circle return can be saved?
However, while the user in old him show of trade of very much gregarious cable grows, the friend that a lot of people feel him however is encircled already incurable.
"Pull a new personality to register, it is 20 yuan red bag, no matter he is bought,do not shop. " Ms. Sun is in Zhengzhou citizen in friend party, was pulled what APP of business of a gregarious cable popularizes " blast tuyere " in.
She feels to 1000 people go up in him friend circle at that time, even if very one of is willing, also can earn many money. From just began a friend to encircle promotion, chat to man-to-man later illicit, total somebody hinders to promise a requirement at feelings, even also the range that somebody considers to earned this money to join promotion.
Nevertheless, make money while she also discovers, some friends delete her screen directly even, pull black.
"Open friend circle, not be small business, it is promotion, connect now ' chicken broth ' little. " besides talk about connection with friend illicit, sun Ming and the friend that had opened oneself again rarely are encircled, but namely such, still a few tangle hard " friend " the information that can man-to-man illicit spreads to him a little, make him irritated deeply irritated.
"Although gregarious cable business is blast tuyere, but the crucial one annulus with product quality and consumptive experience or can abiding mode, which platform can be in domain of gregarious cable business storage, content shedding, article accuse to wait do weller on the service, who can be just returned after blast tuyere come out living. " Jin Jiali of researcher of whale accurate data says, hopeful of gregarious cable business brings retail increment market, but development contrail still should abide by retail essence. (edit Gao Yuyan luxuriant beautiful)
