Want to be remembered,
Be not abandoned by the times,
Be about to make constant change!
Acute bay is initiated mad come, do not know even my Mom
The change is a kind of terrible behavior expression!
Be because cannot you know the below one second of the change,what kind of? It is surprise letting a person probably, it is to let person expect be less than probably, it is to let a person feel too mad probably...
Now, the cloud closes to have opportunity savor eventually " mad change, do not know even my Mom " flavor, all these results from acute bay!
Acute bay and 6 gods group will cooperate magically, the time that uses 3 months studies and check, rolled out cocktail of a toilet water.
This acute bay tastes outer form newly to go up, answer those who engrave is the green with 6 the most classic looks toilet water of bottle of the glass that pack, meanwhile the color of wine also is allocated field mint is green, because this this both similar rate exceeds 90% .
According to consumer divulge, smell mix simply 6 gods toilet water exactly like, what go out fully directly in wine is breath of a mint, little of common cocktail trifling sweet odour of be bored with.
Drink a bottle " toilet water " acute bay, the belt in entrance acid is sweet, it is citric on the west the flavour of shaddock mint, full cool and refreshing feeling leaves between labial tine finally.
Let consumer can't help thinking: This perhaps is the flavour with due toilet water, make consumer round also want to drink the dream of 6 gods toilet water in one's childhood at the same time.
This audacious change, refresh the 3 view of consumer, cause their attention successfully, let them be bought for this insanity.
On June 6, cocktail of this toilet water is in set limit to of store of day cat flagship is rolled out, 5000 bottles are grabbed inside short 17s and smooth. A lot of netizens that did not grab are in set up wild shrieks and howls, always feel oneself appeared to miss 100 million red bag.
This strange flower is behaved, enough proves acute bay changes be a success this, also be not easy.
This not easy backside, how many person knows what life and death acute bay once experienced to close?
Acute bay is born, result from evening show meets unexpectedly
The process that idea is born is very wonderful! The likelihood is the chemical reaction that an act produces, also may be good luck of a setting...
Be born in the Liu Xiaodong 1967, work in cigarette plant and flavor company early or late. 1992, he what adventurous gene has on the body is unwilling and stable, resolutely definitely resigns work formerly, next Shenzhen seek opportunity south.
Till 1997, liu Xiaodong welcomes opportunity of turn of first time life, do poineering work with 200 thousand capital, occupy with the capital stock of 20% than establishing limited company of flavor of 100 embellish essence.
As the boss, the spatial dinner party such as daily discrepancy bar, KTV. Have second discover accidentally, one year sale does not touch client of about a hundred cigarette, essence to cross evening show however a cocktail the business income January.
The huge profit among cocktail lets Liu Xiaodong double eye risk " golden light " , circle in his brain about producing the idea of cocktail product, of brandish of for a long time do not come loose.
Enchanted be inferior to the action! Began one time to investigate then, the new product that research and development gives a wine, drink later - acute bay preliminary adjustments is cocktail.
The birth of acute bay, xiao Dong letting Liu was full of an illusion to developing prospect, always think acute bay can be in beer, foreign wine, beverage position of the race to control in the evening show of 3 minutes of the world.
Very apparent, liu Xiaodong this desire is undone. After all, reality compares an illusion forever even brutal!
The summit summit of acute bay and to dark hour
Acute bay just gives city before long, greeted life first time very unfortunately to come dark hour.
At that time, liu Xiaodong fixed position of acute bay price depends on 20 yuan a bottle, encounter to Xue Bi the beverage such as coke is elbowed out; Raise the price to was in 30 yuan surely again, get however Qingdao, 100 power wait for beer industry encircle and suppress.
Be besieged on all sides, all the way be thwarted, let acute bay lie to struggle hard in a condition that be heavily in debt.
2011, acute bay parent company thinks preparation is perfect appear on the market, the existence of Dan Rui bay is a hammer in their eye. For this, high level people take the interests of the whole into account cruel-hearted abandon acute bay.
But to Liu Xiaodong, acute bay is him " son " , although all the way since suffer " 100 disease are tormented " , but he still does not agree to abandon.
Then, bought outright with 100 indebted 5 million acute bay hind smaller part is unripe.
Liu Xiaodong is received dish hind, acute bay appears by lucky divine the upper part of the body, received light.
Above all, liu Xiaodong does it from the firm on shipment channel. One knife behead stops evening show, transfer battleground, migratory go up to white field.
Besides, liu Xiaodong also produced tremendous change on sale strategy.
2012, the advertisement horse and foot of carpet type hits out, bomb type opens the understanding of the user to spend, razzia market of preliminary adjustments wine;
2013, invite when red big star Zhou Xun is aided blast, powerful discharge lets acute bay be had in the market rate exceeded 40% . At that time is glacial acute double much, battalion income is as high as 186 million yuan, was 2012 3 times much;
2014, it is drama of movie and TV and put together fastigium of art section purpose. Liu Xiaodong hesitates to increase full force on this circuit none, around was thrown " why sheng xiao silent " , " fir fir came " , " run brother " ... wait for hot image drama in put together art.
such, acute bay enclothed 200 many main cities, to 2015 first half of the year, battalion closed to turn over 21 times than 2013, the market is had rate rose 15% .
Lend recreation the influence of the circle, in those days suddenly change one's identity became the beggar little younger brother that social status has 100 yuan only industry old, become for a time " the net is red " sheet is tasted, be known as at the same time " fortune is mythological " .
At this moment, 100 embellish let acute bay with 556.3 billion yuan day price again " come home " . This 100 yuan change of 5.5 billion " magic " also at this point perfect respond to a curtain call.
(originate: The commerce that taste road is tasted theory)
Common saying says: Fasten with joy too early, cherishing a hope bigger, disappointment is bigger! Want to be less than this word to be on acute bay body effective.
After acute bay embraces 100 embellish, in greeting bearer to be born again come the 2nd times dark hour, bring a nightmare to 100 embellish!
Recreational sale effect is brought expand the effect, short-term inside drew a lot of agency to follow suit, cause market supply exceeds demand, a large number of inventory are pressed on agency hand entirely.
Supply of goods cannot sell well, the capital on agency hand flows embarrassed. For this, agency took the form that string together goods, fast an acute bay sale go out, this practice let the market appear confused.
As a result of of acute bay high-key, let cocktail market appear a lot of copyist. For a short while, the market became much DID, RIQ, RTO... wait for different brand cocktail, the packing thunder that terrible is them is same law.
This butterfly effect, give acute bay to bring deadly biff. The produces line of business of Shang Kesi wine parent company that also allows acute bay is in 2016 A go up to greet huge block to drop first caustic.
Leave the road of advertisement, how should acute bay go
The blow of sequence lets Liu Xiaodong realize advertisement just raises brief temperature, want to solve the basiccest problem, still need from product itself proceed with.
Follow-up, acute bay adds preserve one's health function, weak change alcohol content to add fruit juice part. In autumn when, rolled out " amber sweet-scented osmanthus " , " white month pear " , " golden grapefruit " 3 products.
When alleging, emphasize having designedly regulating the flow of vital energy and removing obstruction to it, expectorant, promote the secretion of saliva or body fluid, the effect that relieve a cough, basically get the user group of chill easily in the light of autumn.
England installs the research that Si Jinda learns case Li Yalu to show as a result, good-looking beer packs a design, can let a product sell probability rises of 3 times.
Accordingly, also make a change in bag mount, more slant Nancy. Have lovely kind for instance, those who have small pure and fresh kind... these changes let acute bay sell out of stock actually.
Arrive from first recreational sale now the change of product oneself, explained thinking is in Liu Xiaodong to change ceaselessly, also guiding acute bay to change wildly ceaselessly personally.
These changing is not blind personally, supply demand according to the market however, understanding makes bold attempt on the foundation that consumer likes, stimulate consumer curiosity ceaselessly, let consumer be chased after continuously hold in both hands.
This ability is dozen of right evolution formula, do you feel?
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