Recently, make over about strange luck equity, the hearsay that introduces capital is various, the controversy emerges in endlessly, support is talked, have pathos talking, have strange luck even " sell oneself or a member of one's family " theory. A lot of opinion on public affairs are in centrally " sell " or " do not sell " on make an issue of, rare however to the strategic intent that equity makes over and program reason thinks.
Make over to strange luck equity, the effect that introduces capital, have a final conclusion very hard now. But put its in the analysis below this period setting, can reach again different perspective.
There is a catchword nowadays: Defeat you often not be a competitor, however this " times " . Still have a catchword: The times abandons you, have nothing to do with you. In those days when Nuojiya is bought, its chief ever said a famous remark: We also do not know err what, was defeated. It was defeated by smartphone times.
Current automobile industry is in such one changes the times of transition. Such times brought all sorts of uncertainty, opportunity, challenge and worry to Chinese automobile industry and practitioner, of course, still have all sorts of controversies.
Regard a car as the enterprise, want the adversary of conquer fight hand-in-hand not only, should see the trend of quiet period more. Otherwise, likelihood and adversary are abandoned by the times together. No less than in those days the battle of the century of Intel and AMD all the time by outside take delight in talking about, who ever thought the smartphone gains ground under, the person that win out is a name unexpectedly not the ARM of classics.
Same, mix to disputant surround the person that watch for, understand the period with current China located car only, ability understands strange luck to increase endowment spread fan bureau, jump out to transfer equity to strange luck " sell " or " do not sell " bosseyed unscramble, increase a few multidimensional spent reason thinks and evaluate objectively.
One, new era: New 4 change brought with new technology change bureau and challenge
Instantly, global automobile industry was entered new 4 spend a period, namely intelligence is changed, net couplet is changed, dynamoelectric change, share change, all car look forward to hold office at court this direction layout, transition. New 4 change the technical evolution that reachs its to bring and industrial policy to change, undertake weighing model to traditional automobile industry from each angle. Below this setting, any enterprises cannot cling outmodel conventions and pay attention to one's own moral uplift without thought of others, will be abandoned by the times otherwise. Gentleman disappears, the look forward to of the car that cross a state such as Daimule, masses expresses in succession, be a travel plan provider from transition of manufacturer of a car?
Face new era, the viewpoint of Zhu Huarong of Chang'an car president is very biting. On forum of blue book of 2018 China car, he says, "Traditional car look forward to and build car new power, who is reformed, who not transition can die, can face a challenge. The hug transition with traditional car should active look forward to, true transition. The hug transition with traditional car should active look forward to, true transition..
To new the 4 effects that change global automobile industry to bring, xu Liuping of president of one steam group thinks, instantly this times, the factor that affects automobile industry becomes diversification and multidimensional change. Described automobile industry into in the past three-dimensional, the likelihood is the space of 4 dimension, 5 dimension now. If use three-dimensional concept to understand instantly 4 dimension or the automobile industry of 5 dimension, affirmative meeting angst and do not understand.
He thinks, intelligent car times formed heavy model to automobile industry, automobile industry is simple not just 5 when be placed in this place, 6 products, mix the car however person, with the society, realized a strong link with traffic, this is extremely tremendous to the heavy model of whole automobile industry, because original car product is individual, isolated.
Xu Liuping's conclusion is: Cooperative win-win is the essential feature of new era, new economy and new car industry. "I also communicated deep recently automobile industry mixes the whole world to not be in a few old man inside car line of business people, getting a consensus is " cooperate " , in this times, company of organization of individual, any, any mixes any unit, want to enjoy this period alone, want to have certain independently, even the value catenary of certain respect, it is impossible. "Go up in forum of current blue book likewise, xu Liuping says.
Zhu Huarong also thinks: True cooperation is the oldest pattern that compose establishs powerful competition ability.
Of Xu Liuping and Zhu Huarong about " cooperative win-win " the viewpoint is not an exemple, look forward to of a lot of cars has gone in carry out. Recently, li Shufu says in speech of dragon bay forum: "With abroad comparing of person of the same trade rises, the problem that Chinese automobile industry exists must be faced, cannot evasive. Day of the masses, Reynolds is produced, Feng Tian is produced per year annul in ten million class, we have 100 only much, too small still. China is the world's biggest car market, auspicious wish to open cooperation, discuss all cooperative possibility. Discuss all cooperative possibility..
In the Biyadi of be far ahead of car of new energy resources, also opened the entrance door of open collaboration. Before, dynamical cell of Biyadi is to produce for private use oneself all the time. But volume of shipment of 2017 its batteries is surmounted by times of peaceful heart of promising young person. In those days, biyadi also announces batteries is opened, supply batteries to other car brand. Allegedly, great Wall car already became Biyadi the client of batteries. This year Beijing car is exhibited on, biyadi releases 33111 plans, future the DM platform of its research and development also will be supplied to other car brand, had signed cooperative agreement with steam of Chang'an, north, east wind at present.
The case that cooperates as to car look forward to and Internet enterprise is more, public investment goes out ask, ao Di pulls a hand Alibaba, chang'an pulls hand Tecent, east wind pulls hand China to be, biyadi pulls hand Baidu, too numerous to mention one by one. Believe even conservative all the time love gear-box, also established joint-stock company respectively in home and auspicious, wide steam recently.
Visible, open collaboration has been a car new a 4 typical features that spend a period. To Chinese car company, no matter be a state-owend enterprise,still be civilian look forward to, want to serve as somewhat in new era, be not abandoned, must face the world in order to open cooperative state of mind, collaboration is deepened in the domain such as technology, capital, talent, learn from others's strong points to offset one's weakness. Development of traditional autarky, scroll, only area is managed cannot have answered a car new the 4 competition that spend a period.
2, policy environment: The inaccuracy of policy is decided and oriented sex raised new requirement to car look forward to
Below new era setting, as a result of the technology fast the element such as environment of newer, the sources of energy, no matter technical policy or industrial policy were full of uncertainty, this raised the operation cost of car company greatly.
It is with technical policy exemple, intelligence is changed drive policy, automatically relevant code always is lag the development at the technology, the uncertainty that the technology upgrades brought the uncertainty of policy. The technology of new energy industry upgrades to also make new energy policy is full of uncertainty. The uncertainty of industrial policy is more. If the city is restricted a policy, allowance policy, double integral policy, be restricted card policy.
Zhu Huarong is very deep to this feeling. He says, "Current we confront too much sophisticated technology, so we make internal-combustion engine, gasoline engine, the motive force that should become now is 5 times original, because be mixed currently long-term want give attention to two or morethings. A certain number of motivation, technology is combined, you discover the scheme with much N. Still have a few uncertainty of course. Still a few involve the issue of technical policy, change e.g. intelligence, nobody drive, government in this domain when can be public facilities, policy perfected, it is not affirmatory. You do not know, when does local government announce to be restricted to go, be restricted buy or the net makes an appointment with a car to must want to use new the sources of energy, is the net makes an appointment with a car to use new the sources of energy to use pure dynamoelectric still use PHEV? This is the complexity that we face currently. This is the complexity that we face currently..
Character of place of common saying of no less than " who knows that cloud rains " , each not firm policy meets those who bring about cost of car look forward to and challenge to increase. Look forward to of car of requirement of this kind of uncertainty is in many direction layout, any way needs likely to spend bigger cost and energy, ask car look forward to must have actual strength of more powerful capital, technology then. Those who say frankly, dozens small small be troubled by, rely on governmental give aid and support, rely on oneself to roll development has been built do not have a car.
Besides uncertainty, another dimension of policy is spent is oriented sex. This year in May, national hair changes appoint released a name to be " automobile industry investment administers a regulation " ask for opinion draft. Opinion draft points out, "Encourage an enterprise to pass equity investment, begin annex to weigh group and strategic collaboration, support state-owned car company and company of civilian battalion car to develop innovation of mixture system of ownership, strong strong together, establish the car industry group that has world top-ranking level. " the oriented sex of this policy is apparent, encourage state-owned car company to mix namely change, do do by force big.
Below these setting, strange luck increases endowment spread, introduce capital, fall lever, fall cost, fill short board, use capital to realize the be born of strategy of below the enterprise one phase, not fathomless also.
3, market environment: Market be issued to lower levels, consumer upgrades, new power is joined, policy is unlocked, bring about competition to turn white-hot.
In automobile industry to new the 4 hour that spend billow advancement, chinese car market begins to face the pressure of be issued to lower levels and more intense competition however. Produce and sale exceeded Chinese car market last year 28 million, but next, car city competes will more turn white-hot, increase rate will continue to reduce, this raised taller requirement to competition ability of car look forward to, do not beg change to be abandoned.
One of challenges are the change of consumer. Above all, consumer replacement upgrades, before be being compared to the requirement of product quality and service taller, car look forward to is faced add further deserve to depreciate pressure. Next, consumer is paid attention to more and more individuation, young change, to the brand no longer sensitive. But traditional automobile industry is big batch production, will be transition much breed production henceforth. The birth that this gives a car look forward to, make, research and development, sale brought new challenge, cost rises ceaselessly. In the meantime, the diversification of consumer demand still raised taller requirement to the iteration speed of the product, this also raised the cost of car look forward to.
Of the challenge is the affiliation that builds car new power. The open environment that build a car can make more enterprise enters automobile industry, all sorts of capital, of the home of all sorts of force, abroad, will swarm into the course of study that build a car. The dominant position that creates car new power is agile, fast, be good at making brand and sale promotion, meet not only billabong is potential client, also let market competition pattern become more complex.
Of the challenge is the pressure of be issued to lower levels of market environment. Chinese car produce and sale already broke through 28 million, base already very big, amplitude goes low stage by stage. The investigation of environmental protection ministry shows recently, mobile air pollutes a source to already exceeded 40% what always pollute, this will be revulsive more cities are rolled out be restricted to go, be restricted to buy policy, increase the pressure of market be issued to lower levels further.
Of the challenge is policy is mixed unlock. Recently, the country announces to lower appreciation tax rate, unlock joint-stock than limitation, announce to reduce custom duty again later, these policy make Chinese car market farther unlock, will attract more foreign capital or main body to enter car market, competition turns white-hot to promote empty premise.
Undoubted, the market that faces day of beneficial aggravate competes, car look forward to needs cooperative ability to live.
4, industry environment: Mix change, collaboration, financing already became tide.
Put to be begged in new era, no matter the state-owend enterprise still is civilian look forward to,having the reform of all sorts of ways, collaboration.
See center look forward to first. A few years ago, one steam, east wind, Chang'an began all sorts of collaboration. 2015, one steam and east wind are changed handsome. Later, xu Liuping from Chang'an in control of one steam. Recently, group of east wind automobile comes out message, former You Zheng of assistant of general manager of stock of program of product of one steam group and project ministry minister, one steam replaces Liu Weidong to hold the post of; of members of standing committee of Party committee of group of east wind automobile, vise general manager subsequently, arms outfit group announces, company of group of equipment of weapons of China of Liu Weidong transfer assumes post of vise general manager, public opinion thinks arms of Liu Weidong transfer installs a group to be in charge of Chang'an car probably generally.
On the technology, 3 person between also have communication. By last year, the autograph arranges the agreement of strategic collaboration framework of company of one steam group, east wind and Chang'an car tripartite the ceremony is held in Wuhan, declare 3 " national group " moving toward technical confluence from human affairs relieve. This year in March, one steam, east wind and Chang'an were held approve the signing ceremony that start about making domain collaboration project push meeting and project, start production field formally the first phase cooperates 6 times project.
See civilian look forward to again, auspicious, the Great Wall, biyadi appears on the market as civilian battalion company, to capital run already very skilled, they go up from capital not only agile operation, expand oneself comprehensive strength, also shift to an earlier date from the level such as joint-stock collaboration layout new era. Typical case is auspicious, these year, auspicious run through dazzling capital, buy Woerwo, Mai Baoteng and American flight car, become a shareholder Daimule, buy plant of LG Nanjing battery, work up new 4 spend a period protect a city wall. The Great Wall is first negotiate with Jeep collaboration, cooperate with Mini certainly again recently. There is Buffett to become a shareholder before Biyadi, promoted a brand to endorse, opened again recently batteries is supplied and Dm system is supplied, at the same time with Baidu, China also have collaboration to wait.
Look again build car new power. Current, almost all building car new power is various capital or the child that force cooperates. Current, build car new power to burst forth a powerful vigor, a main reason is the open sex of equity structure, diversity and flexibility, brought to its ability, technology mixes huge fund, person to run a mechanism efficiently. This gives include strange luck inside car look forward to offerred the tradition to draw lessons from.
5, strange luck increases endowment spread it is the inevitable choice below period setting, not be to correct unconverted problem, the problem that how corrects however
This shows, below new era, all car look forward to faces the task of reform and transition, face the challenge of capital, policy, technology, talent, market, must open win-win of cooperative in an attempt to. Singles is fought alone is bring about one's own destruction, corner of be content to retain sovereignty over a part of the country also has no way out, rely on scroll development or governmental give aid and support more meeting bungle opportunity for combat. Walk out of, embrace more partner ability to do do by force big.
As blame appear on the market company, strange luck transition, increase endowment spread, introducing capital also is imperative with normal phenomenon. Electric foal elder brother thinks, the problem that strange luck faces is not to correct unconverted problem, how to change however, how the problem of transition, invite the problem that which capital enters. This is not sell oneself or a member of one's family, explain strange luck has his judgement to the condition of new era instead, show strange luck or that strange luck that searchs actively, still be that has the strange luck of innovation gene and reform boldness.
To strange luck, it is to beg really at present endowment be like thirsty. Because this since is strange outstanding achievement current situation of luck, also result from the layout of strategy of development of business of below strange luck one stage. The content of next business development strategies includes strange luck: The international market undertakes structural sex is optimized, seek is Euramerican wait more high-end market; Series of high end of EXEED of home market have the aid of, drive a structure to optimize further upgrade; Intelligent network couplet and new energy resources are breakthrough of strange luck key two big board piece.
Among them, intelligence changes an aspect, strange luck had promulgated male lion strategy, the batch of automatic road-sense held implementation L3 degree 2020 car; Realized the breakthrough application of L4 class technology 2025; Net couplet changes an aspect, track car waiting for a person to ball of solid 2020 lose face the breakthrough of interactive technology; Field of new energy resources achieves the breakthrough of technology of key of brand-new and dynamoelectric platform.
Apparent, this strategy is to accord with new of the 4 way that change a times, but the capital that relies on strange luck oneself only is accumulated and current outstanding achievement implements this one strategy, also be have too many problems to deal with. Before 2011, strange luck ever was own one elder brother, but these year, be in all the time air flow, build a system, lie all the time adjust period, although accumulated many experience and technology, but oneself capital actual strength is finite. Accordingly, strange luck is brought through the strategy endowment will drive business of below one stage to develop strategic be born, give no cause for more criticism.
Of course, do definitely besides solution do greatly strong " beg endowment be like thirsty " urgent affairs, strange luck introduces the strategy to bring endowment still included another end: Bring construction of group of more agile technology innovation, talent and advanced management concept, those who realize all sorts of resource is strong strong match. Adopt the open mode structure that equity diversity brings, build effective modern corporation to administer a structure, to talent, technology and advanced government idea introduce become more agile.
As we have learned, strange luck plans in order to increase endowment spread the form introduces capital, the form that registers capital gold through increasing enlarges strange luck operation, development promotion business. If strange luck can introduce capital, induct multiresource, form more agile system mechanism, promote business development, local car look forward to is done in Anhui than confine much stronger. If say, the strange luck previously is the strange luck of Anhui, so the strange luck after introducing capital, should be strange luck of China, the strange luck of the world.
Anyhow, with own brand Great Wall, biyadi, auspicious photograph is compared, strange luck increases endowment spread can come a few more violently actually, a few earlier.
6, strange luck has short board also have result, "Sell oneself or a member of one's family " search by what do not respect strange luck person and try hard.
Knew environment of period setting, policy, market environment, believe everybody increases endowment spread to strange luck channel will be some more multidimensional spend think and understand. If will increase endowment spread call " sell oneself or a member of one's family " , have person of some of strange to living luck these year hardship searchs and tried hard.
Electric foal elder brother also witnessed strange luck these year drift along. Beijing car was exhibited 2000, electric foal elder brother still is in on big one, have good fortune went to Beijing exhibiting a house, impression is the deepest is strange luck exhibits a stage, if the person that watch is blocked up, exhibit the strange luck QQ with a lot of multicoloured, lovely modelling was put on the stage, wing of the braces after still having on the side, make up the model that resembles an extraterrestrial, make me cerebral hole is large.
Later, cong Jirui is become own one elder brother reduces own brand again the 2nd echelon formation, from the brand up hot-blooded lofty sentiments arrives the Sha of much brand strategy feather and return, what jump together from Yin is handsome see things in a blur of black hair in the end is white. Round annulus lead a fluctuant, money to be shown the new car that makes great expectations, meticulously, charge, not lukewarm not fire, it is completely in experience of electric foal elder brother. These year, strange luck has bit of similar and latter-day China, person of benevolence of person of ideals and integrity is begged ceaselessly change the figure is strong, but did not find the rightest way all the time.
The reason such as system of be confined to, what strange luck has him is short board, but undeniable, through 21 years of exploration, the experience building a car of strange luck, technology is accumulated and comprehensive strength still nots allow of small gaze. Compare with photograph of person of the same trade, strange luck has in the following respects compare a dominant position.
1, the technology accumulates deep:
Compare look forward to of car of other and own brand, strange luck car is thrown on core technology research and development with be willing to part with or use all along celebrated, investment of annual research and development occupies sales revenue proportion to be 7%-10% . Strange luck ever ranked before China invents patent 10 two years continuously. Up to now, patent application of strange luck accumulative total 15864, accredit is patent 10119. The V word that builds in strange luck falling to development system, it is mature with each passing day that platform changes construction, product to develop ability, speed of products introducing to the market is accelerated ceaselessly. Develop a new car from in the past 42 months, to 20 present months, next year hopeful breaks through 13 months.
2, distribution of new energy resources is early, sales volume is considerable.
Intelligent interconnection, new energy resources is strange luck transition " double drive " , distribution is earlier and form stated dominant position. Beijing car is exhibited this year on, strange luck was released " strange luck male lion " intelligence turns a brand. Field of new energy resources, strange luck has new energy resources to multiply with the car, still content of new energy resources sheds bus of car, new energy resources, and as special as the new energy resources with American REV joint-stock group vehicle, formed the structure that sends force in the round. Before this year 5 months, accumulative total of car of strange luck new energy resources is sold 25, 157, grow compared to the same period be as high as 331.2% .
3, exit in successive years the first.
Strange luck maintains China 15 years to take the outlet that use a car continuously the first, the product has been exported abroad 80 many countries and area, accumulative total exports about 1.4 million, 30% what take market of Chinese the corresponding period. "One belt all the way " along the line in 60 many countries, strange luck product enclothed 46. This year May, strange luck group is exported 15, 020, grow 48.6% compared to the same period. 1-5 month, strange luck exports 58928, grow 33% compared to the same period, predicting annual exit can break through 120 thousand.
4, brand position is overall.
In brand respect, triumphant ala, strange luck is included below strange luck banner at present, open luck, view to send wait for a brand, the nimble of the fixed position high end that just releases plus not long ago pursues, included almost low in all domains of tall model, it is a framework of the brand in own brand is the most perfect. However, as a result of strange luck is much and whole character, bring about strange luck to cannot concentrate energy, main attack a bit. Strange luck needs more capital inputs to come to as enough as its play space. This also is why the flood dragon dragon that most person likes a Jiruibi to make decharge, want somebody to go to its move in the sea only, it has very large play space. Come from this meaning say, strange luck needs such capital input, make sure oneself perfect product is outputted.
Before some year, strange luck is in all the time strategic transition, but 2018, the sales volume outstanding achievement of strange luck begins to risk a needle, growth drive is entered after April. April sales volume amplitude 17.5% , group of strange May luck sells a car 65, 593, grow 26.6% compared to the same period. Among them, exit soares nearly 50% , new energy resources breaks up one time nearly. In the meantime, quality of strange luck product also promotes ceaselessly. According to official data, strange luck is brand-new fault rate of the 1000 cars inside 3 months of generation mainstream product is numeric (20) already excel mainstream is joint-stock the average of the brand (30) , obtain the high opinion of the market and user. IQS is worth 109, be close to a joint ventures the level of 100.
Enter product good year as strange this year luck, it is better that market performance should be met. According to official data, current, 8 order already defeated tiger of strange luck luck 10 thousand. Second half of the year, strange luck is brand-new class A car T19 of model of Ai Ruize GX, SUV, the strange luck that increases later period accuses a victory way X70, X75, content of new energy resources sheds the new product such as the car to be cast in succession to the market, will drive sales volume of strange luck group to promote further. 2018, "Dajirui " sales volume predicts to will break through 1 million.
This shows, strange luck still has family property accumulated over a long time, be in benign ascendant passageway at present, have technology of interconnection of new energy resources, intelligence to wait for prospective competition actual strength. because of such, just can attract much home investor " into bureau " . Will increase endowment spread limit be sell oneself or a member of one's family and not appropriate.
7: Electric foal elder brother gives Jiruizeng endowment spread suggested at 3 o'clock
Finally, electric foal elder brother increases endowment spread to strange luck, offer dilettante proposal.
One of proposals: Congenial capital cannot want, the welcome becomes the partner of the car seriously.
The personage inside course of study rises a little with electric foal elder brother, dream and persistence, pure to building a car to do not have the person that relies on to build a car to earn fast money, it is not to build those who give good car. Electric foal elder brother is late think like that. See Euramerican day those hundred years car is old inn, its author or succession person the enthusiasm that was full of persistence to the car, this is the precondition that its build a good car. If be congenial capital,enter in order to earn fast money for the purpose bureau, what affect car look forward to easily is decision-making with development direction.
These days, li Shufu says repeatedly, do industrial make money very slow, want vigilant and congenial capital.
Zhu Huarong also has said, at present another challenge of automobile industry is, the abominable sex that the industry competes. "Competition of itself automobile industry is very intense, but current likelihood is put in the biggest question is, all sorts of very multiple fund and capital enter this field inside come, include what a few investment of the place cross a boundary to swarm into, also have want to do this industry truly, the person that also have bureau of a few adventurer, agitate, perhaps also logic of trade of a few itself may exist problem, so these capital and industrial capital come in, I think is not true industrial capital, may bring the competition with the malign perhaps waste of natural resources of a lot of societies. May bring the competition with the malign perhaps waste of natural resources of a lot of societies..
Li Shufu and the word of bright red Hua Rong, it is remind very well, building a car is to make money slow industrial, via having congenial sth used to one's own advantage beat. Hope strange luck is carried in the essence when introducing capital fine anthology, had grasped accuse equity, cannot for temporarily capital thirsty and cursory decision-making.
Of the proposal: Technical research and development and system are made do not stop.
Strange luck holds to a technology to research and development it is course of study inside famous, this good convention should continue. Although Yin is the same as the deep feeling that jump a layer: "Before some year, strange luck more dedicated the development at the technology, but what cannot discover a technology finally and contribute for the brand of the enterprise. " but, in the car new 4 spend a period, mastering core technology still is the greatest competition ability.
Same, the competition ability of systematize also is to did not come to what car look forward to competes to protect a city wall. Review domestic international outstanding car look forward to, its sales volume force of tall, brand is powerful, attributioning after all is not certain element strong, however integral system force is powerful. Strange luck future should be done do by force big, building systematic strength is perforative from beginning to end the task. Future introduces capital, at hand is rich, more want be willing to part with or use to be made in technical research and development and systematic force on beautiful money.
Of the proposal: System reform.
Strange luck these year of impression that gives a person, of group of talent of nothing is more... than change often. The good moral character that needing a person the good convention that wide court handsome appearance is strange luck, sincerely is Yin Tongyue. But all sorts of reasons such as system of be confined to, strange luck does not keep a person it seems that, the person that stay, also sink is various contend for factionally, form do not become resultant force. If increase endowment spread this hind, can form run efficient talent to run a mechanism, that is the promotion of progression of a geometry to the competition ability of strange luck.
Finally, a few words that the Yin Tongyue before 2013 says attach, see strange luck person these year search difficultly.
(content comes from basket in Yin Tongyue)
"Even if drop,I once said Guo Jirui before going out 10 also want transition. It is very relaxed that this word says, pressure is tremendous, drop really before going out 10 I am baked on fire every day, but the feeling that I dare not bake me on fire tells brethren, I say I am not bad. " when speaking of strategic transition, yin Tongyue says.
"Feel to make a car at that time so simple before, make money so simple also, sensory on wings. A very peripheral group still is before us actually, at least I am a very peripheral person. Today those engineers, tomorrow is sectional general manager, actually among did not transfer period. " when strange luck sales volume is hot, yin is experienced with what jump him description.
"I may be China does one of a batch of people with the earliest car, fast 30 years. Did so much year, we just dare say to be able to make a car now. " strange luck one step by step after transition, yin Tongyue says.
"What understanding very well is a system, what is the market, also do not know we do this product to who sell, it is making a car for oneself. " after much brand strategy fails, yin thinks over with what jump.
"Without systematic support. Although we began to buy one caboodle abalone, prawn, we do not have make it a big eat comes out. " the sale of lucky Qi G6 that famous brand of embarking a suit configures did not amount to a target, yin Tongyue thinks over so.
"These we do not know, people also is not willing to let us know. So we make a car, feel an elephant in a blind person namely, feeling all the time. " transition of strange luck strategy, when the decision makes quality, brand, fixed position, flow, system, yin Tongyue says.
"Before some year, strange luck more dedicated the development at the technology, but what cannot discover a technology finally and contribute for the brand of the enterprise. " when strange luck brand fails up, yin Tongyue says.
"Make a car, you should have deep love for a car above all, must foster bug of a batch of cars, want to foster bee of a batch of cars. Car one begin, requirement laboratory assistant the hand also is an instrument, ear also is an instrument, the buttock also is an instrument. The car goes in to be able to judge a stand or fall. " Ai Ruize 7 before appearing on the market, yin Tongyue is in all sorts of roads besides below say when test-drive personally.
