This year " 6 · 18 " come earlier than wanting before.
Step June, 18 activities of 6 · brush screen in succession in of all kinds and gregarious platform, 6 · 18 already from Beijing the inn east celebrates day to transform gradually make be worthy of the name " the whole people shops in year section " , what accompanying at the same time also is the more intense competition between each big cable business, among them Beijing east, business of 3 home appliance grabs day cat, Su Ning most eye. Data shows, this 18 activities duration amounts to 6 · 27 days, for history go up the longest; Military successes of platform of first days of many home all goes more than.
Be in at the same time 6 · 18 orgiastic during shopping part comes, liu Jiang east accepting CCTV special report, he expresses to become of a commodity low-cost to certain level when, do not have advantage to consumer actually, the sky drops no less than pasty forever.
History go up the longest 618 activities
The 618 great urge 2018 and compare before, the biggest differring is the time in great urge, and became on June 18 only before extremely big hurried is different, cat of this Su Ning, day and Beijing east the time of 618 great urge of 3 big platform all is came on May 25 on June 20, by a definite date 27 days, be history go up activity of the longest 618 great urge, came to was on May 31 on May 25 among them open to booking period, formal on June 1 open 61 great urge.
And through Ward the real time of social observatory is monitored show, just began June, rise about the discussion instant of 618, be less than 10 days of time to produce pertinent information to 8 days from June 1 328 thousand, exceed 40 thousand on average everyday. The topic is more hot related small gain, 31.4 mutual and relevant discussion that occupy than 95.67% , affect a number to exceed two hundred and forteen million eight hundred and eighty-three thousand three hundred person-time everyday.
To this, the sea connects negotiable securities to express, below the trend with abate bonus of online and genteel quantity, the great urge of crucial festival more business getting report takes seriously. This is reflected not only for more ahead of schedule and longer sales promotion period, still put oneself in another's position is more overall now the category with novel vogue, more the activity that the member turns a theme.
So, fund gentleman takes you to see the war situation of 618 eve.
First days of 618 battlefield report
Beijing east: 1 hour 5 billion, round-the-clock turn over times nearly compared to the same period
On June 1 Beijing east odd amount grows compared to the same period below round-the-clock accumulative total exceed 80% , annulus exceeds 330% than growing. Among them on June 1 begin 1 hour, odd amount amounts to 5 billion yuan below accumulative total, soar compared to the same period 130% .
Sale of home appliance whole defeats 1 billion yuan 6 minutes, 51 seconds cut computer number sale 100 million, 21 seconds defeat mobile phone sales volume 10 thousand etc. Occupy Beijing at the same time east exposure data shows, the area of before accumulative total issues odd amount 5 is Guangdong, Beijing, Jiangsu, Shandong and Zhejiang respectively.
Day cat: 10 minutes of many brands are broken 100 million
On June 1 begin 10 minutes, er of apple, sea, beautiful, the brand such as Aokesi clinchs a deal the forehead all defeats 100 million yuan, the turnover of industry of dress of days of 13 minutes cats exceeds round-the-clock 2017, industry of mobile phone electric equipment clinchs a deal 8 hours the forehead exceeds round-the-clock on June 1, 2017; The millet that global head sends 8 wait in exhaust of the carry out inside 60 seconds.
Great war of the 618 regulation of business of 3 big cable and price
So specific go up in mobile regulation, is the mobile regulation of 3 big platform after all what kind of? The sea connected negotiable securities to also make simple contrast, specific as follows:
1, Beijing east: Roll out PLUS DAY, super second to slaughter day of day of day, super god certificate, super vermicelli made from bean starch, super brand day, go all out buy day, full decrease day to wait, spread out " self-supporting + tripartite shop " associated sale, of get through both sides reduce an activity completely.
In addition, whole assembly room cent is 5 class, according to shop expression promotes store from 5 class to 1 class, predict to will the discharge of 70% passes shop " horse race mechanism " come true.
2, Su Ning: Different time paragraph roll out different subject activity, be like " brand Battle " , " cross inn to be decreased completely " , " get together benefit day " , " super term day " , " divine certificate day " , " the god spells day " etc. At the same time associated line issues Su Ningyun inn, Su Ning to buy straight battalion inn and Su Ning easily small shop and Su Ning are retail the cloud joins in inn, with " the brand is satisfied greatly " , " the service is satisfied greatly " , " the price is satisfied greatly " the great urge activity that makes the unifinication below the line on the line for core.
3, day cat: With double 2017 11 complex regulation are different, attempt of this 618 great urge will be layer upon layer the favourable computation means that go forward one by one will change parallel form to calculate, simplify consumer computation process. Coupon of the red bag, allowance that cross inn, shop but overlay is used, roll out " mobile phone day " , " digital day " , " close child day " , " day love the United States " , " male god day " , " cool and refreshing day " wait for an activity, play law and development in order to interact to attract customer interactively.
And go up in commodity price, each platform has an advantage each in the price on distinct category (difference interval is not big) , but of ultimate consumer in one's hand the price still depends on of each activity decrease completely (day cat the whole audience is for instance general 300-30 yuan) , the regulation such as coupon of red bag, shop.
Nevertheless relatively 2017 double 11, can discover: Day cat drops somewhat on the strength of 618.
Liu Jiang east: Of commodity low-cost to certain level when
Do not have advantage to consumer actually
And recently, beijing east chairman of group director bureau holds presiding apparitor Liu Jiang concurrently east accepted special report of CCTV finance and economics, with respect to development of estate of electric trading company, Beijing east the problem such as prospective direction answered a query. He expresses during: "Want to do two businesses only all one's life " . Specific say, it is the supply that is carrier with content shedding chain business, include finance, safe, car, house property, health to wait. 2 it is a technology.
As to why be these two things, liu Jiang east say:
These two business have a characteristic, need 10 years namely, time of 20 years, need 100 billion even the thousands of investment talent make it of 100 million, but once make it, it is an enterprise has problem of core competition ability not only, and can create enormous social value for society and industry.
They if a thing a year, half an year with respect to make it, that value is average, because if make it of half an year, other people is certain also can make it of half an year, make the time that a thing needs 20 years only, of the core competition ability that this ability is an enterprise and entrepreneur spirit reflect.
In addition, liu Jiang east still express, gregarious cable business will make next wind gap.
When problem of refer trade wind gap, liu Jiang east express, gregarious cable business will make next wind gap, but brand quality cannot overturn.
Liu Jiang east think, every market has hundreds of 100 million very consummate the space of one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two, what nobody develops is brand-new market. Prospective 3-5 inside year, it is very important that car, house property, medical treatment serves 3 times, income is occupied very taller than meeting.
He thinks, this plants gregarious cable business the occurrence of new job condition, be course of study of electric trading company try again, also be the process of a regression. The question with the biggest business of gregarious now cable or traditional cable business do not have the problem that solve ten years, that is many fake, inferior goods be full of, no matter be gregarious cable business or electric business retail perhaps, it is brand quality constitutionally, this rule is to do not have a person to be able to overturn. When a commodity low-cost to certain level when, do not have advantage to consumer actually, the sky drops no less than pasty forever.
In addition he still thinks, "Without the bound retail " still need 5-10 year.
Liu Jiang east say, "Without the bound retail " supply catenary unifinication namely actually, no matter be a what inn, supplying chain rear is same supply catenary system, will tell to a brand as much such. Pass " without the bound retail " , backside like supplying catenary and product, inventory, goods to become all, reduce the operation difficulty of brand business. And will tell from front, "Without the bound retail " the requirement that core satisfies consumer to be consumed at any time and place namely.
"In home, pass a large number of high-tech, new technology will solve retail problem, the likelihood still needs 5-10 year time. " Liu Jiang east express.
Be in early 2017, liu Jiang east be in signed article " the constituent evolution that the 4th times retail revolution issues " in say, the 4th the essence of retail revolution is not to have a bound retail, ultimate goal is to be in " tell a person, know goods, know " on the foundation, reframe retail cost, efficiency, experience.
The article comes from Chinese fund newspaper
