On April 1, of Analysys Yi Guanfa cloth " tripartite of Chinese pays shift to pay mart quarter to monitor a report 2017 the 4th quarter " data shows, pay treasure to pay the market to last in shift recover lost territory, share of four quarters market was climbed once more last year rise 0.5 percent to 54.26% .
Look from whole market, 2017 the 4th quarter, tripartite of Chinese pays shift to pay the market to trade dimensions amounts to thirty-seven thousand seven hundred and twenty-seven billion four hundred and fifty million yuan of RMBs, annulus comparing grows 27.91% , grow 195% compared to the same period.
Pay treasure market share to rise continuously hold 54.26%
Chinese shift pays the market to was entered 2017 deep ploughing period pays below the line, each shift pays an orgnaization to pay the market below hair line of force, pay treasure and small letter especially.
It is in order to pay treasure exemple, since 2017, paid treasure to undertake a series of adjustment on the strategy, dedicated pay, in user level, paid treasure to widen further use setting, be in especially new retail with big travel field, convenient and more consumer; Be in business door level, ant gold is taken it is a foundation in order to accept fund code, offerred for Home Xiaoshang include tick of credit, fund management, management analysis, supply of goods to wait for rich integrated finance to serve.
In fact, a series of behavior that pay treasure also obtained right result. Portion appeared to change below the circumstance that Chinese shift pays market v/arc be on the throne second stability, data shows, q4 paid treasure and Tecent finance 2017 (money Fu Tong) market share drops one litre, among them, pay treasure market share to occupy than from 3 quarters 53.73% 54.26% what enlarge 0.53 percent to four quarters; Small letter pays the Tecent of backside financial criterion from on 39.35% annulus of the quarter compare fall after a rise 1.2 percent come 38.15% .
Review whole 2017, pay the difference between treasure and money Fu Tongzhi to also be in pull ceaselessly big, show with caliber data, 2017 1 quarter, pay treasure market cent specified amount for 53.7% , money Fu Tong is 39.51% , both difference chases after this Ji La is big, the difference that spends till the four seasons 16.11 percent.
tripartite shift of China of the fourth quarter paid the market to trade 2017 portion
Future pays treasure market share or continue small are climbed litre
This is not shift to pay market double hero to appear first the situation with this disappear chief the other party. Last year 2 quarters, ai Rui of orgnaization of tripartite market seeks advice release the research report that tripartite shift paid Q2 China the market 2017 also shows paid treasure and small letter to appear in Q2 moment a litre of situation that falls, when Q2, money Fu Tong relatively went up to appear first quarter of 0.2 percent glide, from 40% drop for 39.8% ; And pay treasure criterion from 54% rise to 54.5% .
In easy view rich of analyst king bitter fleabane looks, many sided element brings pay treasure to be able to take next more market share, it is to pay treasure four quarters hold extensive to a business is being swept below the line investment, the fission formula that uses a person to send person red package at the same time transmits a characteristic, drive business pays to trade below the line dimensions and active user grow considerably, then effectively was driven turn the growth of the business such as Zhang, conduct financial transactions; 2 because the four seasons spends the traditional and strong season in entering the commerce in A to trade,be, only day cat double 11 trade that day dimensions grows 39.35% compared to the same period, drove business of entire network cable effectively to trade the addition of dimensions.
Golden analyst Yao Zeyu points out in, from the point of data, paid treasure to had been walked out of 2016 3 quarters 50% portion trough of the left and right sides, go up continuously raise, lived firmly not only tripartite pays an industry medium bibcock position, still continue to pull big with the industry the second difference. Current, shift pays to had entered the second half, discharge bonus has seen a top, what prospective comparing goes all out is " zoology " effect, namely " pay brought overlay value " , include a variety of services such as credit, conduct financial transactions, safe, credit, sale, predict to paid treasure to may continue on market share 2018 firm in have into.
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