This year is agricultural brand is advanced year, current state is advocated energetically make agricultural brand, add for increase production of company of broad farmer friend, agriculture close, cast off the awkward situation that sees a day have a meal. Direction is good for certain, but it is not easy however to should be accomplished, special broad to us vegetable is planted establish door and current business door, have bit of feeling that Yao cannot reach really.
Look from another angle of course, if do a such thing very easy, so reckon vegetable brand is early with respect to blossom everywhere, the main chance also annulus be less than us, because be difficult, so the country just issues great strength, give aid to energetically and popularize, expectation has go-between of a few industries to be able to act, become the innovate person in agriculture and soldier of the person at the head of a procession.
From the development direction of the agriculture of the experience of advanced country and China, agricultural brand is changed is hasten of general trends place probably, so we cannot shrink back on one hand, also do not want the difficulty among beyond the mark apply colours to a drawing on the other hand. But the brand also distributes terminal brand and channel brand, say what terminal brand approbates for broad consumer simply, channel brand is self-identity of industry client place.
It is to do terminal brand to return channel brand after all, everybody or the understanding that should regain consciousness a bit just go, counsellor thinks, be based on the characteristic of vegetable itself, combine the current habit of current home mainstream, to be being cultivated broadly door reach current business door, channel brand comes more realistically than terminal brand. Vegetable of course channel brand is not you want to do what can do, some conditions still should understand Hunan first.
(1) make vegetable channel brand you must have certain dimensions. In actual life, say via often can hearing some friends I want to found my brand, but understand you to just plant 10 mus 8 mus of ground, it is ideal really too big. Counsellor thinks to make a brand, so certain that have certain dimensions, oneself are little can cultivate circumjacently jointly door establish cooperation together, enlarge dimensions to form constant supply, this ability is a foundation.
(2) make vegetable channel brand you get those who have your to pack. The transmission of the brand is above all from pack begin, if your product is of bulk, that cannot be called a brand. Make vegetable brand so the name that you want to have your first and pack, no matter be basket of bubble box, paper box, glue, gunny-bag, want to make oneself name.
(3) make vegetable channel brand the medium of communication that you must have yourself. If you are planted,the vegetable that come out is simple only give others is bought, think the brand that uses oneself is not so easy so, do not have in your brand famous before spending, who wants to help you do again marry clothes? Do a brand to want to consider to establish his sale channel so, if be a large amount of wholesale, the point of sales that establishs oneself in terminal market perhaps undertakes cooperative with channel business.
(4) make vegetable channel brand the most crucial it is character and standard. Channel brand travels through public praise, no matter you are blown much weller, still must return standard and character finally to come up, the vegetable that should know quality is good has 3 large dominant positions in terminal market: The first take money faster than others, price of the 2nd excessive is higher, the 3rd client is very stable. Should choose to go up from vegetable breed so, on mouthfeel, on the exterior, classification on the standard that should establish oneself, aux would rather loss is a few bigger, also do not want be there just to make up the number, hold to oneself character.
(5) do vegetable channel brand to want to pay attention to stability to supply. Vegetable suffers an area to reach seasonal influence, should accomplish annual stability to supply have difficulty really, unless be countrywide region composition or license of area climate condition. But this did not concern, although have a few months every year only supply cycle, in this time Duan Li, your supply must have stability, cannot one day comes into stock one day to do not have goods, although your quality is again good, the client has viscosity very hard also, have what brand again but character.
(6) do vegetable channel brand to must be accumulated slowly. Rome is not one day building, vegetable brand also is same, do not come urgently, need patience and hold to, must not think I had made the character of the product and standard this year, the brand came; Perhaps insisted to make the character of period of time and standard again, result benefit does not have what difference, lost confidence, also lost power, think to be done so hard so complex however a bit fart is used do not have, return to former mode of operation again. These ideas are incorrect, it is the behavior of a special nearsightedness, do a brand to must want to understand, that lean time comes burnish, accumulate slowly those who come out.
(7) the temptation that makes vegetable channel brand want withstand increase. The vegetable price of current channel sees prices, some of moment waits for an influence as a result of natural disaster, vegetable demands exceeds supply, although character and standard are done not have how, also can sell have the price. Have some of friend then via removing temptation, abandoned original character and standard, earn to say again first. Actually this is very the behavior of clumsy, it is very difficult that the brand is built, but finish just has a very short time between, must understand the reason therein so, put eye a few more long-term.
(8) do vegetable channel brand to be returned so that the technology is done prop up. What above place says is a concept, do vegetable brand light to rely on a concept to still be no good however, must have solid dozen of real original story, namely must the level has a technology to had planted vegetable, otherwise everything is theoretic. Be thought what counsellor says to change the person of vegetable industry all the day, it is an industry certainly inside have not the people of arousal, because you crouch all the day,defend namely in field edge of a field, the technology makes safeguard prop up, a few people call unlike every day, smooth by two mouth.
Final counsellor thinks those who say is, it is not easy really to make vegetable brand, although do the vegetable brand of a channel to also need to be paid for a long time, but also should have hope, because of this on one hand market space is blank almost, the opportunity is very great, should start work only, serious, held to, believing to return is feasible, after all the direction that this is future really. Hope before long future, you also have your agricultural brand. Really sweet agriculture
