Exert to one's utmost of broadcasting station master of ceremonies guides, the expert of normal hospital is entered by flicker bureau, call " medicine is held in the palm " big whirlwind acting. Besides audience, other it is by " director " , division of labor is clear, annulus annulus is buckled closely, the illness that cares everybody deduced gut.
To prepare a portion play, medical look forward to can invite the contributor that has news media to be experienced from course of study, compere, playwright-director, later period to make wait for composition to make a group, make an interview in order to make legal system of hand of news division purpose again kind advertisement of medicines and chemical reagents, relevant programming technological process is close, carry rent finally a period of time of some broadcasting station, with commonweal sex, news kind the name of interview program is broadcasted.
First act: Take with disease, "Platform " is true expert unexpectedly
Wait as medical treatment, medicines and chemical reagents become advertisement to superintend the key domain that execute the law, "100 change highly skilled doctor " " cure-all " the wind that waits for medicines and chemical reagents to be publicized phonily gets be turninged round apparently. However, appear inside current trade one kind is provided more concealment gender and professional medicines and chemical reagents publicize a form phonily, see the program that be like is illness of first gear advisory preserve one's health, analysis, it is the play of advertisement of medicines and chemical reagents that has engineered actor's lines, gut already originally however in fact.
A personage inside the course of study that ever was in charge of some medicines and chemical reagents promoting discloses, there is the ad of plan, false medicines and chemical reagents that has drama is set in these in, of news program " leather bursa " inside it is a whole open sex scenario, "First act drama, just ' medicine is brought ' , those who be is to let a program sound the program of commonweal sex interview that resembling is a pure green " .
And the consumptive group that old people is mining of key of medical look forward to. Medical look forward to is late to market survey now, came at 6 o'clock in the morning 7 o'clock is old people listens to beamed fastigium. To this, look forward to of a few medicine takes the form that cooperates with broadcasting station, beautiful high price is below bag of stage of countrywide much terrestrial electricity came at 6 o'clock in the morning at 7 o'clock period of time, broadcast a program technically.
The play broadcasts time was decided, "Actor " little not. "Making news kind the name of the program invites true doctor " , this personage inside course of study introduces, after superintendency branch strengthens a canal to accuse, "Highly skilled doctor kind " the honored guest disappears from the scene, a few medicines and chemical reagents sell a company to begin dozen of idea that had true doctor.
However, the expert that bring mostly oneself also do not have expect, bury already inside the scenario that program series gives him left pit. One fraction doctor knows he is to attend advertisement transcribe. Cooperate to make a doctor can stable, medical look forward to still can extend to them relevant welfare.
Half moon talked about a reporter to listen to first gear technically this kind of program, in this one link, the idiomatic gimmick of program series is take with disease, make a doctor fast enter the field that he is good at, tell pathogeny of pathology, analysis. Next, in proper when promote gut development by compere.
Below unwitting circumstance, "Main actor " true expert strides trap of the first play. To bring an expert " swallow the bait " , it is when the case of illness that expert him analysis encounters in process of make a diagnosis and give treatment, the prescription that compere can enquire a few products are medium painstakingly or it is a medicinal material, ask expert test and verify, this is called inside course of study " bump square " .
"Take prescription to consult first, another appearance tosses a medicinal material euqally, the logic that guides a doctor to look down the section is told go down, in the trap that walks into a help to market drug step by step, let a doctor be in aeriform in the spokesman that became them. If this the first pace got the expert affirms, we succeeded half, insert immediately broadcast ad of medicines and chemical reagents, promote for next products at the same time bury next foreshadowing. " the personage inside this course of study says.
The theme of this kind of program is given priority to with medicine of doctor of traditional Chinese medicine commonly, the expert also is given priority to with the doctor of traditional Chinese medicine mostly, program series uses card of differentiate of doctor of traditional Chinese medicine to apply more treat, the character that does not have fixed flow and standard on make a diagnosis and give treatment of case of illness, "Convenient flicker,
Expenses is tremendous endowment, write a script, ask an expert... the cost with so big flower, does medical look forward to pursue after all what? Hit the mark with a single comment of this personage inside course of study: "News program can obtain audience's credit more than naked advertisement. "News program can obtain audience's credit more than naked advertisement..
The 2nd act: With medical drainage, professional " medicine is held in the palm " super " respect property "
The expert enters pit in, compere can guide a program to enter segment of gut of the 2nd act, acting is preeminent " medicine is held in the palm " embark upon a political venture, turn the program to the climax.
Half moon talks about reporter discovery, audience incoming telegram was installed in most program this one important segment. And these listen in you coming is the patient that suffers disease worry, actually is each shadow emperor / hind of class " medicine is held in the palm " . These " patient " , or bear hard sorely, or choke with sobs sadness, but do not believe easily, because be to shift to an earlier date more very the recording with good transcribe, they are painful in the program old content, it is the content that elaborate design plans program series mostly, and passed drilling for many times beforehand.
Publicize the effect to increase a program, professional " medicine is held in the palm " with exaggerated performance form causes era to enter feeling. The calcination that brings for show stomach-ache feels, some " medicine is held in the palm " high alcohol is drunk first before calling; To give out the sound that suffers insomnious worry, some " medicine is held in the palm " do not sleep for long really... their performance plain code marks a price, according to current market level, transcribe such patient incoming telegram every 5 differ to 20 yuan.
"Medicine is held in the palm " the illness that tell about also is not a holiday. The real case that the group that make meets person of collect great majority can be encountered, the purpose depends on causing audience resonance, make them be determined to buy drug.
In the program " medicine is held in the palm " more than, it is commonly from the back those who appear " medicine is held in the palm " responsible and derivative medicines and chemical reagents, introduce some drug that oneself once had taken first when advisory expert, the inquiry continues to take helpful to the illness. General expert won't give negative opinion, because " medicine is held in the palm " descriptive illness and this effect of medicines and chemical reagents are main one to one correspondence.
Half moon talks about a reporter to investigate discovery, in the program, compere can remind audience to dial relevant hot line consult an expert normally. The reporter dialed the hot line of a few programs, it is tiring-room serves personnel to receive for the most part hear a telephone call and inquiry illness. "Personnel of tiring-room customer service is the salesperson of medical look forward to actually, through all sorts of sales the method lets you buy drug. " relevant personnel discloses.
The 3rd act: Be opposite with cure disease, after covering a region, still talk " feeling "
"Medicine is held in the palm " market a scent too apparent after all, still need an expert to be gone to again time pull, this is drama of the 3rd act " the task " -- invite audience aftertaste.
At this moment, compere can invite a doctor to open prescription for audience commonly. But they are making public circumstance evolution commonly, and program series captured a doctor namely this one psychology, the prescription that casts an advertisement medicines and chemical reagents once more asks expert analysis, before was being experienced " medicine is held in the palm " matting, the doctor when coming here drops trap completely already, basic metropolis is told down the logic of the program go down.
"Common saying says, want to meet right person in right time, the target of program series should let what audience is opposite listen to time to meet right program namely. " for the word that uses this public figure inside course of study, whenever program series should hold to a principle that make, want to let audience be certain namely, this is first gear the news program of 8 classics. "Foster them to be in fixed time, listen to a program actively on time. Even if is not bought this, audition time became much total meeting buys. Audition time became much total meeting buys..
In the end of the program, to consolidate, aggrandizement audience is spent to the good impression of the program and dependence, a few programs still can roll out such as expert free justice examine, check-up or gift gives an activity, will cover barefaced sale method.
Look be like is care care, essence is elaborate design however, what their date allows is medium senile group fears of alone, scared disease " arteries and veins " . Yang Cheng of solicitor of office of two tall attorneys says Beijing, this kind of program captured the social phenomenon with current empty nest, lonely old people to be hit greatly " emotional card " , a few old people that fail company believe thoroughly to the program that exaggerates phonily, even would rather believes ad, also do not believe filial advise.
