On Cui Yongyuan hand " contract of yin and yang " overturned recreational group to bilk the domino with cover up a scandal, from day price fulfil firewood arrives operate the stock market, a chain of negative news is exploded to go out one after another.
People discovers suddenly, the star on screen people accumulate through capital, had established those who removed oneself high to protect a city wall in circle of movie and TV.
When discharge small unripe / the female role grows for capital gigantic alligator, star people obtain resource of high grade movie and TV through investing the way such as production at the same time, depend on at the same time brush screen " divine drama " drive up social status asks for day price remuneration, discharge and capital supplement each other, the market of movie and TV that is exclusive core with star value is bigger and bigger also.
Be in abroad, actor remuneration takes film-making charge about 1 arrive 3 into, and must spend major budget on star in work of China, a lot of movie and TV.
The evil consequence that unbalanced resource allocation brings is apparent, piece the film manufacture in a rough way that just makes, be not difficulty of ascendant channel of top class star, and the audience can be looked at only " picture of dig or dig out with a finger or sth pointed is big " a little in order to live.
True it may be said is the world suffering " star " long!
Since proposes main strength of an army, also be act pusher handOn August 11, website of 3 video of domestic (love is strange art, video of actor cruel, Tecent) the company of 6 big movie and TV such as associated noonday sun issues statement, unhealthy tendency of collective boycott industry.
On August 12, association of industry of Hengdian movie and TV carries keep within limits of 400 companies appeal " day price remuneration " , lawfully pay taxes.
This combination of the industry phonates the response that relevant section guidance suggests before since is right, also be production the contend between capital of Fang Yuming star. Among them, video website of home is answered most active.
Internet of even if back 3 tycoons, these domestic video the day of the website is uneasy also. Even if be industry battalion accepts a condition,best love surprises art, money newspaper shows the operation deficit of Q2 quarter also has 1.3 billion yuan of RMBs this year, still have period of time from gain.
Regard the video of buyer of movie and TV as the website, their strategy that burn money goes down impossibly also continuously all the time. Gold advocate do not consider mutual raise up the price, the first should be chopped naturally is the day price remuneration of star.
Although each big video website is advancing the bounds to star actively to propose a toast now, but discharge star can obtain day price remuneration to also do not take off switch with these websites is.
The type as traditional TV station is small with Internet gain ground, video website becomes an audience to chase after one of entrances with the most serious theatrical work gradually, the video website that stands on blast tuyere became capital eagerly the object of angle. The video site with abundant financing gets flow for fast dilate, meeting more the star that is happy to choose to bring a large number of vermicelli made from bean starch and topic oneself, do not have instead to the element such as acting and play so on heart. The discharge star that is in seller's market regards movie and TV as the sweet pastry of the circle, natural meeting wait for a good price to sell, the remuneration of star also subsequently when the river rises the boat goes up too.
The rich of remuneration price fixing and star capital weichisAlthough look,this combination states impetus is very big, but whether can shake really star capital is bad still to say. Civil achieve information (Id: Chuangyiyun) think the reason has as follows at 2 o'clock:
The main body unit that is associated statement is too little, cover a range not wide. There is detailed rules of proclaimed in writing now have website of 3 big video and company of 6 movie and TV only actually. From the point of buyer's market, traditional TV station does not have active follow-up to this. And to the industry of whole movie and TV that make, still a lot of tycoons maintain wait-and-see attitude to remuneration price fixing. Discharge stars people can choose the one party with high pay completely to pat piece.
2 it is diversity of remuneration redound form, operation space is large. Although must not exceed 40% of the totle drilling cost that make strictly according to actor total remuneration, main actor remuneration must not exceed the regulation of the 70 ％ of total remuneration to do, both sides also has method avoid to drop it. Civil achieve information (Id: Chuangyiyun) had sought advice from cloud of La Hai originality at this point (Creative Cloud? ) the senior production on platform, he answers the remuneration that says some star do not take account technological process, the gem jewelry that sends some of high price the value under the counter for instance also can be an actor to pat piece redound, still can let star participate in the making link of film additionally, divide into to them through parting red way. This kind of mode of operation concealments, very difficult also avoid.
Implement policy, what should the industry do?The day price remuneration of certain now star is unreasonable for certain, for market of normative movie and TV, the health that assures an industry develops in order, civil achieve information (Id: Chuangyiyun) the reason that thinks we should dig abnormal market to arise more greatly into the ground, go solving it from fountainhead, for this we should:
One, clear industry is regular, make practical executive way. Present statement still needs to be refined further, the problem of share out bonus that is aimed at an actor for instance still needs everybody discussion to solve, when be aimed at different teleplay, grow and film time, this 50 million " one knife is cut " the practice also is worth to think.
2, accelerate an industry to upgrade, the industrialization of industry of stimulative movie and TV develops. The major in each link returns industry of domestic movie and TV to be deficient in somewhat on degree now, under the standardization technological process that approves in an industry only, the ability of movie and TV that make accomplishs reasonable allocation budget, assure the quality of the link such as play, prop, specially good effect. The project of movie and TV that we also can consult like An Jiexiu this kind of industry precedes more manages a tool, the movie and TV that be improved ceaselessly and optimizes us makes a system.
3, esteem market rule, also want to strengthen value guiding. Star can obtain so high flow, the choice of since audience, also be the child that capital market pursues interest. Star only, only the practice of discharge has quality of caustic movie and TV not only, also dissimilation of the audience aesthetic. Respect audience of performance, esteem only, the promotes a trade progress with better ability and progress.
