Malic government reports to in pointing out government of apple of the 3rd quarter reports this year, point out, sales volume of whole world of product of its Mac series drops 3.72 million, be from the weak quarter sales volume is the poorest quarter since 2010, also be at the same time since 2013 first weak quarter sales volume is in 4 million the following. In light of the sales volume that glides ceaselessly at present from the apple, its glide in the portion of global jotter market also is very normal.
According to TrendForce of market research orgnaization beforehand appraise, 6.5% what apple of the 3rd quarter occupies shipment of global notebook computer to measure, compare last year of the corresponding period 10% for fall apparent.
At present according to TrendForce beforehand appraise data, the manufacturer of TOP5 of rank of global jotter sales volume is HP (26.2% ) , associate (20% ) , Dai Er (19.6% ) , grand Chang (8% ) He Huashuo (7.4% ) , the sales volume of malic how terrible brings about its rank to be in the 6th, did not enter sheet of a list of names posted up. Notable is, the apple did not analyse the sales volume of Mac model in the one by one in its profit report, because the data of this TrendForce is likely,depend on the average price of Mac.
Mac series product, it is very normal that sales volume drops, because rise from June 2017, 12 inches of MacBook and IMac series being had been being updated. Among them MacBook Air is updated from what any materiality had not undertaken after 2015, mac Mini is the closest return restrospect to newlier in October 2014, mac Pro is more beyond the mark, updating after December 2013. Although the core competition ability of Mac series product and existence, because be not updated for long,do not pass, let an user lose new move, and produced aesthetic exhaustion. And Mac series price is higher, also let a lot of users flinch to its. Nevertheless the message says to will be rolled out 2019 brand-new version, do not know this brand-new version can be hit in nowadays relatively popular narrow frame element, geometry of new product price also does not have a message.