Before the mobile phone gains ground Motolora is the mobile phone manufacturer that the whole world loves most, the century on dominate exclusively is whole 90 time. In those days gain ground to have hand-hold portable telephone only the mobile phone of this one series, hand-hold portable telephone of a Motolora can sell 10000 yuan at that time, according to inflationary exchange rate computation compares present apple any model prices are even high. Nuojiya and market of mobile phone of SamSung race to control are after Motolora, in summit summit period, every sell the market a 3 stage mobile phones, having two is Nuojiya, among them 3310 sheet fund sells Nuojiya gave 100 million, this record has not been broken through up to now.
Enter smartphone period, mobile phone cent became Ios of two a group of people of same interest and An Zhuo, the sword walks along Nuojiya slant sharp edge system of Windows Phone of stand in line steps down altar finally through market option of 2 years, subsequently SamSung begins to replace Nuojiya the position and market of mobile phone of race to control of smartphone inaugurator apple. Between 2013, samSung passes Galaxy S3/Galaxy S4 of two admiral machine, the market that with one action takes next China to exceed 20% retains quantity. Among them Galaxy Note version continues to continue to hold a title emperor of the machine that install eminent. This is SamSung is in China the most brilliant period, in memory, go on the ave, the mobile phone no more than that taking in people hand is malic IPhone5 and SamSung Galaxy S4 most bright look.
Common saying says: Pride makes a person complacent, this can be used on the enterprise likewise, continue to hold a title for many times SamSung of first of Chinese market share begins some on wings, the manner to user of Chinese SamSung mobile phone and the manner to foreign SamSung mobile phone are antipathetic. Accomplishing treat equally without discrimination is SamSung commits the biggest mistake on Galaxy Note7. Be in current statistic of volume of shipment of mobile phone of the 2nd quarter is medium 2018, volume of SamSung whole shipment drops 11% , have 71.6 million only.
What when we examine an enterprise to apply, see is not how to much have now, looked how to many grow on current system capacity however, how much to reduce. Be in China especially the market, the shipment volume of whole of SamSung mobile phone appears bluff type to drop, market share only remnant 0.8% . If become original consideration according to operation, samSung sells the money that skill machine earns one year in China, still raise do not have group of SamSung of whole China area. This is SamSung be faced with now besides.
Reality is such not merely far, although the Galaxy Note8 that just releases is expensive for " machine emperor " , but accept generally on Chinese market degree not tall, even lower than IPhoneX even. Brand-new nobody treat issuance type, this is the current situation that SamSung is in China, unless SamSung can take out the attitude that bear the blame, can take out the stance that solves a problem. Otherwise SamSung mobile phone is met only in the portion of Chinese market ceaseless atrophy. SamSung mobile phone of more than 10 years will be in market of freely China mobile phone Chinese market is flat.
