On August 10, the person that acts the leading role by Chen Xiaoyi, Gu Zhixin art " new capital flavour " modern drama " lotus " perform in capital theater. Of the playwrite of the You Zoujing before this 2010 classical big play, its lowest fare is 80 yuan.
The Mei Lanfang great theater before a many month, the Beijing opera that by the country Li Haiyan of one stage actor acts the leading role " plum the wife of a prince " , the audience can spend 50 yuan to be able to buy minimum price of primary our market to be 280 yuan play ticket.
In fact, begin from 2012 now, the audience buys low ticket to value play, what is be in Beijing any more strange thing. And in this backside, criterion of hang on government sector drive -- Beijing culture bureau rolls out " project of allowance of show of ticket of Hui Min low " close already 6 years, come from 2012 2017, capital theater alliance suffers Beijing culture bureau to entrust accumulative total allowance this city 66 theaters, roll out show of ticket of benefit civilian low 8602, actual work off ticket of 100 yuan of the following low more than pieces 230, be benefited the audience amounts to 230 more than person-time.
Break fast the price of a ticket to bring " large block wall "
2012, beijing culture bureau is in the discovery after launching in-depth survey in the light of the many sided such as company of broker of masses, theater, show, eliminate travel show and fare outside this not high small theater performance, omnibus large and medium-sized theatrical performance admission fee is tall the focus that is masses attention.
With the country great theater is exemple. Since building a courtyard, the opera of national great theater that make is the fascia show of great theater all the time, because make excellent cause cost taller, the making cost of odd ministry opera often should achieve millions yuan, and right now domestic average viewer just begins organic meeting to contact opera form of this one performance, audience education still is in start level, the price of a ticket with faster together with also held back partial audience to walk into a theater to enjoy a performance, came 2009 2012 4 years, the operatic item that national great theater makes, average sale rate is about 77% , all income is not worth 480 thousand yuan.
Be aimed at above actual condition, beijing culture bureau considers to think, the government is only contributive purchase a service, encourage a theater to install low bill section to offer subsidy moderately, ability ensures tripartite of show organization, theater, audience to all can be benefited, and ensure market movement does not suffer interference. 2012, city culture bureau starts pilot work, in 15 theater of the national great theater, theater that protect interest, capital influential, theaters that have a delegate go ahead of the rest pursues job of low ticket allowance, this policy gives the management of allowance pattern through using governmental fund to section of partial low bill, guide a theater to enlarge low bill section, reduce show fare.
Depreciate, from " dot " arrive " face "
As we have learned, from 2012 go ahead of the rest turns job of low ticket allowance, measure considering finance capital big, involve masses extensive, decision of Beijing culture bureau went again 2013 pilot a year, expand the theater that enters low ticket allowance 23. Come two years, the government invests capital in all nearly 20 million yuan.
After implementing policy of low ticket allowance, gross of audience of performance of whole 2012 town is controlled than growing 7% 2011, children drama, modern drama, quyi kind wait for rate of show seat of honour to maintain on average in 80 ％ above. 2013, audience number increases further, among them rate of average seat of honour amounts to children drama 86% , increase 6 percent than 2012. Total number of melodrama and modern dance audience increases one times above than 2012. Statistical investigation shows, in the audience that buys low ticket, the masses that exceeds an in part is low income family.
Subsequently and the prosperity that those who come is Beijing performance market. Up to by December 2013, beijing performs a place 123 times to run artistic show in all 23155, attract audience number to make an appointment with ten million one hundred and forty-two thousand one hundred person, realize box-office income 1.442 billion yuan. The theater such as hall of music of park of the theater of great theater of national great theater, Chang'an, capital, crossover theater, theater that protect interest, Zhongshan is average rate of seat of honour rises 5% . 2013, national great theater has 151 shows to win subsidy, take subsidy of opern and odeum kind 36% of annual show. Beijing crossover theater also because have policy of low ticket allowance, season of show of international of first China ballet was held 2013. Of show of Russia corps de ballet " swan lake " , lowermost fare is low reach 50 yuan, attracted many citizen view to act.
2014, city culture bureau sums up pilot experience, come on stage formally " allowance of ticket of low of Beijing Hui Min is special fund management measure (try out) " . Arrived 2016, beijing culture bureau came on stage formally " project of allowance of show of ticket of low of Beijing Hui Min runs way " .
280 yuan with 50 yuan
" method " in the show ticket that points out low ticket is to point to par value to reach the following price in 100 yuan clearly, ticket of low of requirement show management unit is installed not under can make work of ticket gross 30% (contain show room originally with respect to some 10% low tickets) . The performance that enjoys subsidy must be in order to promote fine people culture, popularize decorous art to be oriented, artistic class includes Thespian, opera, music, dancing, acrobatics, quyi and children art kind stage a list of plays (common concert, do not face bill of social community carry out book a whole theater show, travel is stationed in field show except) . The performance that enjoys low fare subsidy holds an unit to include organization of show broker orgnaization, literary show and theater. Specific allowance supply whose basis is, who is to sponsor square with respect to supply who.
Program of low fare subsidy executes 6 years to be opposite of fare play small effect very apparent. According to statistic, up to by 2017, music of symphonic, chamber music, folk kind performance admission fee dropped than 2016 28.7% , melodrama dropped 12.8% , and rate of seat of honour got strong pull litre, among them the rate of seat of honour of the show such as the opera maintains on average in 80% above.
And 2018 circumstance of allowance of ticket of Hui Min low and compared 2012, the biggest change is enlarging whole Beijing at allowance object, and allowance fund has increase considerably.
Does the fare after governmental subsidy have many after all low? In Mei Lanfang with not long ago great theater performs, the Beijing opera that by the country Li Haiyan of one stage actor acts the leading role " plum the wife of a prince " for exemple, after the theater enjoys low ticket subsidy fare is 300 yuan, 100 yuan, 50 yuan, and the fare before this show ticket is enjoying subsidy is as high as 580 yuan, 380 yuan, 280 yuan. The Sun Yanying of ticket Wu manager of Mei Lanfang great theater is being accepted contrast had around admission fee one time when interviewing.
Low high quality
Low does not represent quality of show a list of plays low. "Person art " on August 10 of the show " lotus " it is premiere flavour of a 2010 new capital represent a list of plays, its playwrite is dramatist Zou Jing, direct humanness art to currently hold the post ofdecanal Ren Ming, the main actor is the Chen Xiaoyi with familiar audience, Gu Zhixin.
And Mei Lanfang great theater was mixed on July 31 on August 1 two " Red Army story " show, the actor also included the actress with Mesozoic Era of courtyard of national Beijing opera and fine the Cenozoic Era, for example Yuan Huiqin.
Beijing culture bureau " project of allowance of show of ticket of Hui Min low " entrust carry to make square -- the director Xu Jian of capital theater alliance thinks, the government undertakes allowance to show low ticket, making common people equal enjoy culture rights and interests is the original intention that develops plan of culture benefit civil administration, by the government contributive offer low ticket subsidy, can make show organization, show is sponsorred just reduce a part to make cost, can let more and outstanding a list of plays enter theatrical show, theatrical resource also gets be usinged effectively.
In mention future when this project still has the job with what perfect need, xu Jian expresses, one is to need to strengthen the conduct propaganda of project of show of ticket of low of Beijing Hui Min to work, build information of performance of ticket of low of Hui Min of whole town main theater to publicize interactive platform, the society that raises policy ceaselessly is witting rate. Another is to still need to strengthen tickets of pair of each unit low to declare the job further the vocational training of relevant personnel, according to new job the requirement is formed declare manual. Raise service consciousness further at the same time, establish low ticket project to the phone seeks advice from a hot line and be announced to the society. (civil / reporter Guo Jia)
