This brand name and " juice of coconut tree coco " need one word only, destiny however great diffe

Mention coconut juice, the response that believes major person and brand gentleman is same, can think of that is packed so ugly that 10 years the coco of consistent day cultivates coconut juice, and the juice of coconut island coco that somebody can remember delicacy to have the change of one word only with its.

It is together produce the coconut juice brand from Hainan, why the national beverage that tree coco juice became coconut to sell well 30 years to last long, is the person that is juice of coconut island coco known however very few? Today, brand gentleman will dispel doubts for everybody.

Coconut cultivates coconut juice, should be the example of sale of all and well-known trademark, from the brand conduct propaganda is packed to the product, all faults that can make made almost.

We will see coconut cultivate the advertisement placard of coconut juice, picture wind is honest some enter order extremely, brand gentleman is affixed will must hit mosaic help cover up a scandal --

To product characteristic, unlike of juice of coconut tree coco advertises flavour like other trademark, pull some of some to do not have instead, "Everyday a cup, for nothing tender, plump and moving " , can let a person think he is seeing ad of beverage of and rather than of breast enhancement advertisement simply.

The low common advertisement of so hot eye can draw censure of course. Last year one polls about network of low common advertising in, juice of coconut tree coco with 41.4% unplug so that the head prepares, draw criticism of entire network public opinion.

Besides terrible advertisement, still coconut cultivates coconut juice the product like bright advertisement of cowhide of telegraph pole of that just like is packed, wish to write all product characteristic go up, "Insist to be in Hainan island " " with fresh coconut meat delicacy is extracted " " need not coconut oar adds sweet precise and appropriate to be born extract " , the likelihood is the composing that WORD does, ugly to can let a person recognize.

Why the operation of this brand is so bad, return however can doesn't stand erect fall for years? The word of a netizen announced the answer, "Harbor is true, if you are available, come Hainan looks for a cold drink booth to sit, call a boss to extract grandma of one crock old coconut tree, drink one crock, you can discover, the most approximate delicacy extracts the taste that only coconut cultivates. The most approximate delicacy extracts the taste that only coconut cultivates..

Yes, ignored brand image, make ad in disorder, the product is packed deformed, connect sale channel even the juice of coconut tree coco of ignored, it is recumbent be close to the fresh juice that extract coconut most taste and of get victory! Can say, this is end of asset of a brand remain olfactory only brand.

Had tasted namely, other the coconut juice of any brands be not a patch on, just let this sale thinking still stay in on the brand accident of 50 time became the century everybody's mind is good.

Let brand gentleman notice home still has juice of coconut island coco this brand, it is a news -- " deficit of Hainan coco island 117 million, still sending ad of a huge sum, industry says to escape hard the life that retreat city " .

Group of island of this Hainan coco, its advocate one of business Wu are juice of coco of coconut island card. This is one cultivates coconut juice to have the change of one word only with coconut, destiny however ground of heaven and earth is other brand.

To brand conduct propaganda, juice of coconut island coco all along not stint at breaking money, although the group has been entered not apply went out. From this year new year's day begins, the advertisement of juice of coco of island of wine of king of sea of island of wine of chelonian of deer of island of coco of below banner of Hainan coco island 3 products, coco, coco brushs screen to broadcast in CCTV in succession, already threw charge of 280 million yuan of advertisement for this. And Hainan coco island releases annals showed 2017, its vest in appears on the market the net gain of company shareholder is lose 106 million yuan.

The respect is modelled in brand image, juice of coconut island coco the be fond of to cater to a youth, to young change transition, still rolled out " coconut island small delicacy " figure of this 2 dimension, fixed position is " the coconut juice brand that has a sentiment " , the purpose opens the youth's market. In addition, pack from the product only will tell, the juice of coconut tree coco that juice of coconut island coco does not know to be packed than be not being changed 10 years is lively and lovely went where.

But, we compare outstanding achievement data to be able to be met discovery, this appears and do not have too big effect. Although juice of coconut island coco builds brand image actively, heavy gold throws brand advertisement, also do not make juice of coco of tree living coconut tree. Of juice of coconut island coco money newspaper showed first half of the year 2018, inside report period, business of drink of the food below banner of Hainan coco island realizes sales revenue to make an appointment with thirty-six million one hundred and thirty-three thousand two hundred yuan in all. And 2016, coconut cultivates the production value of the group to had been as high as 4.03 billion yuan, advocate business Wu cultivates coconut juice to sell coconut. Change a word to tell, its body measures the juice of coconut island coco of active sale brand to return an odd that is juice of coconut tree coco only nowadays.

So, brand gentleman can reach a conclusion: Before real good product, are all sale paper tiger? This problem, leave everybody to think.