2018, the backstage supporter that clean out treasure is new join 3:4Long advocate graph + video module, because of its the picture is browsed more comfortable, more and more be accepted by consumer. 3:4Advocate graph video, promoted shop the browsing deepness of the product not only, also be in aeriform in those who improved a product change rate.
Since 3:4Advocate graph photograph relatively at 1:1Advocate the graph is having stronger visual wallop, so our advocate the graph is optimized, the behavior of consumer of prep close behind is used to and also should change, do 3:4Advocate graph.
So doing 3:4Advocate when the graph, what item should notice?
Do 3:4Advocate caption meaning item
1, should have a paragraph of 3:4 above allVideo, this is requirement. (if do not have video material, also can let art design use a picture to make slide type video, but had better be to use conditionally solid pat editing and rearrangement) .
2, picture and video are wide resemble element high, 1500x2000PX of proposal make it, can let a product reveal already so clearer, shi Changtai of unapt also cache is slow.
3, advocate search, direct car, guide buy wait for port to still reveal original 1:1Advocate graph, 3:4Long advocate the graph is mixed only change ratio is relative, did not concern with drainage and hit, so 5 pieces of 3:4Long advocate graph, do not need white base map, also do not need to consider a hit.
Different product, suit different advocate graph type, dress shoe cap kind, suit a product to reveal model, home of kitchen utensils and appliances is installed kind, suit a function specification. It is common below a few kinds advocate graph type: Reveal model, sales promotion, functional specification, sell the home to be able to combine oneself product type and consumer to buy intention, make right kind and suit transmission advocate graph.
Made clear advocate after graph type, we continue to dig advocate the graph makes train of thought.
The 5 Zhang Zhutu train of thought that make
The first piece of graph -- hit
5 in Zhang Zhutu, the first piece appears particularly important, it decided consumer otherwise wants to continue thorough make a thorough inquiry this product. So, the first Zhang Zhutu, should do person of sell one's own things to consider clicked effect, also see this picture namely, have find the scenery pleasing to both the eye and the mind, cannot help doing sth, want to continue to examine below one piece feeling.
And the first Zhang Zhutu should achieve this kind of rate, what need table of cameraman, stylist, article is perfect cooperate.
Specific for, cameraman needs to treat photography seriously, take satisfactory work; When stylist is designing a picture, can go after outstanding, use poor dissimilation match colors and distinctive originality, let a picture have the feeling that find everything new and fresh; And article table, want suit to sell dot and pain spot not only, still can undertake threatening appropriately, the attention that perhaps uses a few objective or the interest temptation that are a tutorial to attract customer...
Anyhow, the first piece pursues, very important, need from film, plan, design each respects to optimize.
Other 4 pieces pursue -- whole process shops below online and reductive line
Advocate the graph is just as a small detail, one Zhang Zhutu attracts a particle namely commonly. In the first piece of graph, basically be exert all over skill attracts consumer to click. So from the back 4 Zhang Zhutu, what content should highlight again?
The individual feels OK to try the process that shops below reductive line, enter store when you, if you generated interest to a product, how can be you done?
Issueing what the graph reveals is a client online the whole process that issues hypostatic inn to buy furniture product, attract from the product outside shopwindow arrive then enter shop to examine a product, seek advice guide buy, a such processes of the sheet below finally.
Every link, consumer has the place of an attention, want your conversion to think only below, treat oneself as a client, you can know you want what to see, want what to understand.
For instance dress kind eye, the appearance of the product and material are qualitative, the design of the product and design estimate a place, the measures of the product and try on an experience, the qualitative check of the product reachs catharsis note, whether does the product appear color or fade or shrink... these are the issues that before the client is being bought, can consider, can be in the rest 4 undertake demonstrative in Zhang Zhutu.
5 of Zhang Zhutu optimize, undertake besides the thinking that should use consumer advocate graph design, still need to notice the following are nodded next, ability ensures of the picture elegant.
5 Zhang Zhutu designs want a place
1, the product films long graph is accomplished as far as possible delicate, off color, shadow is not moved exposure is skimble-scamble, skimble-scamble wait for a circumstance to appear.
2, composing of table of much attention article, the layer class of article table, , font size, font differentiates degree, whether can row pitch and word span let information deliver smooth.
3, hind 4 Zhang Zhutu holds style, background as far as possible text composition regulation is unified, unified.
Above is today share, from the 3:4 of nowadays popularityLong advocate graph advantage analyses proceed with, manage clear to be optimized with consumer thinking advocate the means of the graph, reach its to optimize an attention to nod, hope to have thinking to everybody inspire.
Article content origin sells alliance the school " explode the paragraph is made 25 tell " content of Wen Xin video, you Juding force is small make up arrange
