Toy industry authority believes news source
This period " Guangdong toy 30 years " series report, we pass Ao Di ball of the double leisurely that get · , those who tell about Guangdong use experience of free toy example long the recipe with new cover. (the article sets a few interactive issues especially, the welcome leaves a message eagerly, we will leave a message for selected concentration the 3-5 that apposition carries on the head serve a little gift. )
Over or across 12 years, cartoon of 3 teleplay of edition of true person of 5 184 collect, 174 collect, the theatrical work of series encourage sign that by Ao Fei recreation manufactures (1) reach its to derive a toy -- leisurely ball is home " move free + toy " in developing pattern very model and successful case. Say from integral market, work of a series of this movie and TV that give priority to a problem with leisurely ball are sowed in domestic heat and rapid " circle pink " , allow movement of broad ball of leisurely of Chinese children bring into contact with, experience the fun of athletics, opened leisurely ball category to sell a situation in home. Say from angle of Ao Fei recreational, this work was to confirm repeatedly " move free + toy " the feasibility that develops pattern and efficient sex, also offerred referenced surveyor's pole to domestic person of the same trade.
Come when today, "Move free + toy " still be course of development of each big firm importunate, especially (2) hind, wide report total bureau asks the channel of various TV station is in cannot sow the cartoon outside leaving the country to 20 o'clock at 17 o'clock everyday, ask homebred cartoon is in little broadcast everyday in channel quantity not less than 70% . After this " ban sow your " time limits is lengthened at 22 o'clock. Additional, country and local government begin to press minute of number to undertake allowance to publishing the cartoon of the TV station. Play look forward to to " move free + toy " mode more scramble for sth. National statistic bureau was released national economy and society developed statistical bulletin 2017, up to 2017 end TV cartoon 83599 minutes, play look forward to to introduce, the cartoon that investment abstains even held half of country.
Catalysis of movie and TV is successful more tell good actual strength
The first batch of Ao Di double got leisurely ball to accompany a lot of " 80 hind " " 90 hind " childhood, through what means travel in the child in those days and to through what means travel in the child in those days and make explode taste?
Summary of Ao Fei recreation thinks the reason has 3: It is true person God firstly drama (1) , this is the play of movie and TV that a form that photographs especially with true person develops technology of excellent leisurely ball, the brand of tide vogue was established between the player; It is the product force with leisurely ball excellent itself secondly, the product includes all sorts of fancy functions playing a way and experience, the public praise after children are experiencing a product travels, formed the player circle of leisurely ball gradually; It is the distribute network with Ao Fei extensive entertainment and sale channel thirdly, make leisurely ball thorough arrive various market.
Explode tasting is to make came out, how to let this product next does abiding progress continue?
Rich connotation develops to athletics domain
Novelty gets an introduction amusedly. The curiosity of children is very strong, can pass the form such as match of the activity below transmission of public praise of true person drama, animation, player, line to be able to know product, experience product. But the fixed position of the toy is not each parents after all agree with and support so. After the jubilation that attracting children so, should show the athletics sex of this product come out, let children there is more results in the process that employ. Ao Fei recreation has rich holding the experience of large contest activity, carry the large activity that all sorts of governments organize, the social force that increased a product greatly and attention are spent, more important is the connotation that the contest can abound a toy, play leisurely ball to exercise children limbs coordinates a gender, foster their competition consciousness. Of course, play leisurely ball to also have certain threshold, ao Fei recreation also is developed in the light of the player of different level and child different comfortable the product that distributes an experience, no matter be,as the age growth or technology promote, can find right leisurely ball product.
Evergreen product depend on is multidimensional degree last
Explode article should last in the market, should maintain each generation to be tasted newly above all have brand-new, let what the person shines at the moment play law, experience and function. Product of ball of every generation leisurely can be on the product of masses acknowledge and function, innovate again. Be like firepower function of 2 side axis, firepower 3 explode come back play a way, 5 hands stir fire quickly, in attracting more players to add leisurely ball a group of people of same interest ceaselessly. Innovate through research and development of persistent science and technology and technology, from go up at all the core competition ability that assured product of ball of Ao Fei leisurely.
Innovation playing a way also wants technical support, support produces technical energy to enter, product function promotes. Ao Fei recreation carries advanced management and manufacturing segment, drop customer ceaselessly purchase cost. The product home that abroad wants to get on 1000 yuan may want only 200 multivariate. As consumption level rise, consumer raises taller requirement to the charge for the making of sth. of the product, design, this makes Ao Fei recreation be in the respect such as collocation of the simple sense colour of the product, design is optimized ceaselessly; Playing a law to go up to be improved ceaselessly, let children be in experience while novelty plays a way, also can take exercise start work, harmonious wait for integrated ability.
Finally, ao Fei recreation has platform of perfect operation of catenary of IP+ entire industry, leisurely ball is OK with Ao Fei multivariate the industry cooperates with, if true person drama, animation, media, global sale network is waited a moment.
Ceaseless enterprising target is popularized to the whole world
Ao Fei recreation is newest generation leisurely ball -- " leisurely fist teenager " namely with (3) the product that the company cooperates. Ao Fei recreation expresses, making the product that has competition ability is our common cause, use bilateral and respective advantage resource to undertake cooperative popularizing.
Of course, want more child to become leisurely fan, introductory difficulty is about to be adjusted somewhat reduce. Ao Fei recreation thinks, previously play a way very good, but the part plays method cage taller, go against let check of most human body arrive, average consumer uses the study ability of week of 1 week of ~2 to master its foundation the least, but return inexperience. New customer playing a way needs 5 minutes to be able to master a foundation only, have contented feeling and achievement feeling more, also can be opposite another playing the law is interested more. Master basic technology when the player, can shorten other the study time that plays a way, primary with major two kinds play a law to supplement each other, each have a characteristic, satisfy different consumptive layer level better.
Ao Fei recreational " move free + toy " mode is already special and mature, but Ao Fei's person still hopes to be done weller. They express, no matter future is make content, product still extend other industry, ao Fei recreation will hold to from beginning to end " 1+3 " the strategy, it is core with IP namely, executive high-quality goods is changed, strategy of digitlization, internationalization. Making move free, toy product side holds to this one strategy likewise, around IP core, make high-quality goods attentively, combinative science and technology develops a trend to have global promotion.
Award interacts
One, answering question of fill a vacancy
(1) : Ao Fei recreation manufactured (which) play of idol of ______ true person, it is with leisurely the ball gives priority to a problem, true person photographs a form especially, opened leisurely ball category to be in sale situation of home?
(2) : (which year) of ______ after September 1, wide report total bureau asks the channel of various TV station cannot sow the cartoon outside leaving the country to 20 o'clock at 17 o'clock everyday, ask homebred cartoon is in little broadcast everyday in channel quantity not less than 70% ?
(3) : Is Ao Fei recreation newest generation leisurely ball " leisurely fist hero " be with (which company) the product that ______ cooperates?
2, the story is shared
(4) you and " leisurely ball " what kind of story had produced? Or say to be concerned beside you with us " leisurely ball " story.
The welcome leaves a message eagerly reply, we will leave a message for selected concentration the 3-5 that apposition carries on the head the reader serves elegant gift (the bag is mailed oh) ~ (answer of problem of fill a vacancy can be in " toy of China and foreign countries is made " date was found in August 2018)
Guangdong toy 30 years of series
The reforming and opening of surging forward with great momentum, it is the start that Chinese toy industry marchs toward mass modern production. Guangdong toy industry is taking this partner wind swift and violent development, make Chinese toy trade very quickly get army strong province. 1988, guangdong saves toy association to comply with an industry to develop demand declare to hold water greatly. 30 years of break through brambles and thorns-hack one's way through difficulties, go 30 years before encourage. Association of Guangdong province toy stands from beginning to end the current head that Chinese toy industry grows, lead " Chinese toy the first province " Gao Ge is forward.
Develop greatly in Guangdong toy industry tens of in year, emerge in large numbers a lot of classical products, each are gotten temporarily coquettish, affected industrial trend even. " toy of China and foreign countries is made " monarch especially " Guangdong toy 30 years " column, review the classical product of each phase, relate the person of product backside and issue.
·Series reports one: How is Bobby baby to become " is China made " ?
·Series reports 2: One has the classical product of milepost meaning
·Series reports 3: Rely on the Ao Fei of build up of 4 drive car, how to lead tide the development of the toy?
·Series reports 4: Accredit of IP of star acting character... how does brand of this settleclear sea affect trade of homebred building blocks?
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