Of any times changing is begin from ideological come to, transform then change for the thought, final development changes with the industry for the society. No matter be the gravitation theory of the heliocentric theory of Copernicus or Newton, it is to be when the issue that people already brought in some cognitive already inextricability real lives or production generated doubt, evolve to change for the thought then, achieved the great progress of complete mankind finally; And to Internet, span from PC times especially mobile times, the development like experience of inevitable also meeting changes method.
Internet is crossed from PC end to mobile end, used short lustrum only. So big change and industry change can be had inside so short time, core depends on be being compared at former, the gets him place need information that mobile Internet can allow the user is better, faster, more efficient and article; And the poor dissimilation between both also decided directly, to how should be the Internet sale train of thought of instantly being made the enterprise.
Change to begin from ideological change, internet is likewise such. PC times, the user gives corresponding speech according to his demand abstraction group undertake searching, the cost that gets information is great reduce, search thinking mode takes dominant place; Mobile times, user great majority is to accompanying the development of Internet to grow the crowd that rise, the information that in the time of information explosion they contact is huge, to interested information ability can pay close attention to; Be based on the open sex of Internet at the same time, each each body is complete independence " opinion cacique " , their acknowledge to Internet more it is value view and choice, the Internet thinking of this phase already transformed for choice thinking mode.
Search thinking
Choice thinking
Certainly the consumptive psychology that is based on target user defines the Internet sale train of thought of the enterprise and strategy with the habit, because this is in,mobile Internet times ought to undertake plan and be adjustmented according to choice thinking. And from search thinking change is choice thinking, besides show channel and pattern different besides, more it is as interactive as the content between the user and the product is interactive the change of means.
1.The browsing habit that the fragment changes decided the alternative of channel
The feature with mobile Internet the most typical period is " the fragment is changed " , reflect look and time inside to go up not only, more overall put oneself in another's position go up in channel agency now. Basically have with the agency of a few networks that gives priority to from media and iformation flow nowadays: Mobile search kind iformation flow, knowledge kind from media, industry information of perpendicular media, local mobile media, integrated news moves media, these media spend the different message that satisfied a client to appeal to from each dimension beg. Be based on company sale among them and character, knowledge kind from media, industry perpendicular media and shift search kind of platform is instantly more the grooviest the requirement that change. Of course, final channel chooses or the need user group fixed position according to the enterprise and sale sale means decide.
2.Sale value decides the interactive content of brand and user
Below mobile Internet times, it is to the main demand of sale content the result that can bring product or service communicates consumer well and truly. But the consumptive environment that is aimed at instantly, contented demand is basic standard only, what real need accomplishs is here basic standard falls to unify viewpoint of value the core element that regards an influence as consumer preference, let brand and enterprise and consumer, consumer can pass content this one link reachs viewpoint of value the unified, result that each other approve. So the enterprise interacts to understand and be communicated what link needs to make development to brand and crowd in content, be based on sale value, choice whole accords with the content that consumer value advocates.
3.The product is interactive the experience sense that needs aggrandizement customer
Domestic economy progress satisfied the life requirement of people already basically up to now, the demand of the compatriots below setting to product quality is here higher and higher, demand also more and more individuation, these from now on before the incident of entrance closestool lid of be the rage sees one spot. From this, the high grade state-owend enterprise that with A Libaba, millet is a delegate also is in the last few years to be advocated energetically " new home products " this one concept, redefine " China is made " and " Chinese goods " .
From mode of product research and development change in light of, the person that past is major does professional thing, after making a product, push again to the market, the research and development of the product has very big opportunity cost and accidental probability factor in the process; And instantly, product research and development is to be based on market demand and consumer data to begin completely, at the same time the industry of will high level is designed with purchase supply catenary get through, form market research and development, purchase, try out changes pattern for the Internet of an organic whole. The typical case with interactive product is millet mobile phone, the product did not appear on the market to have the about a hundred ground rice of 10 thousand, consumer of ground rice since is participator or research and development person, whole journey participates in the research and development of the product and manufacturing process.
And to having the company of product and service oneself, how should apply this one thinking to Internet sale? The crucial point that achieves this one goal actually depends on whether have the use experience of the product explain all-aroundly and be revealinged, whether the whole process that lets consumer be used in the feeling of the be personally on the scene in the process of the product that browse, from this the organic experience of ceaseless aggrandizement consumer, realize the participation of consumer namely, final promotion is changed rate.
