Recently, associate lie between when the mobile phone pull a hand for years instantly most male star Zhu Yilong of fire, also was to be lifted one time on the net discuss, and according to MobData data analytic discovery associates Z5 is in Beijing east 618 on first sell mere dichotomy bell, press honorable Play and millet with respect to force the 8 Beijing that ascend a top east Chan Pinbang the first; 15 minutes of declare sell out; the 2nd round open buying; of to clear of 5 minutes of inventory the 3rd round is more shorten time to 4 minutes of 20 seconds, innovation gives the hot appearance that one machine requests hard. Whole June, associate the mobile phone makes capital east sales volume of store mobile phone rises the fastest brand. In associate below the case with Z5 head so successful hair, associate the mobile phone pulls a hand with Zhu Yilong again, certainly will should is associate rally, associate this one operation whether does awkward nowadays to showing declining tendency produce a positive effect?
This year June, associate the exterior that the mobile phone is worth with price advantage and Gao Yan is irruptive " most get attention TOP3 of model of 1000 yuan of engine is unit " , mobData analyst thinks, associate this hand in hand Zhu Yilong, discharge of have the aid of, basically be to want to borrow this to open young consumptive group quickly, but whether to meet those who acquire the market approbate?
Associate join discharge to contend for the market, not amazed, the millet that vows solemnly not to look for spokesman repeatedly after all looked for Wu Xiubo, Liu Shishi, Wu Yifan to become spokesman early or late, but product itself or need are excellent, release with respect to MobDate 7 month " market of 2018 Q2 smartphone reports " in light of, associate the price of the mobile phone is maintained control in 1000 yuan, rate of the men and women in the user is held basically judge, center in group of 40 years old of above, ju Zhongcheng on the low side.
Can see from inside rate of distributinging men and women of brand of the mainstream in MobData report, in associate the men and women on the mobile phone does not have clear preference, rate is held basically judge, it is respectively 0.5% with 0.4% . And it is a female more in Zhu Yilong's vermicelli made from bean starch, after Zhu Yilong acting character associates, whether to associate to you can attract more female user? Associate at present mobile phone price is controlled for 1000 yuan, and the 40-49 in pay close attention to and be being used of 1000 yuan of machine year old for main user group, attention rate is achieved 33.64% , use rate is achieved 37.84% . Analyse in market of MobData mobile phone can see in the report, spend in brand loyalty above, associate faithfulness spends the user of the mobile phone to have 2.2% only, the faithfulness that this and malic China are is spent is day of poor ground more not, the malic user of 42.1% is changed machine still can select an apple, faithfulness spends head the list, china after be close therewith.
Associate the mobile phone is in buy motor rub after pulling, the fractionation that the brand passed for many times and amalgamative, be in however in a few attempt, associate the growth with the benign without implementation business of the mobile phone, associate to ask star to do Dai Yan on the one hand, one is begun in the seventh evening of the seventh moon " Zhu Lianbi closes " sale topic. On one hand motor rub those who pull charge lowers 1 billion dollar the following, the market that associates not to think this to lose a mobile phone, but the arrival as 5G, the changes machine demand and brand stickiness to establish wrestle that is Xin Yibo is killed, mobile phone market also should have an advantage than the PC market that associates now much, after all PC is carried now had been the market that put an amount, associate to cannot rely on naturally to gnaw Laoguo to go down, and future can interconnection and industry of content couplet network cannot leave mobile phone business, associate to won't abandon a mobile phone naturally easily this one market.
