Ofo small Huang Che announced to be on official App yesterday advertising of line nearsightedness frequency Wu, the user wants preexistence before opening a lock video ad sees 5 seconds on App, did not think of numerous netizen expresses to cannot accept in succession however: The flow that why lets user him flower sees ad 5 seconds? As we have learned, small gain also has flash before one of advertisement of a few seconds of video newlier for an instant, if falling without Wifi environment,browse only, want to spend user discharge, but netizens appear to this and did not notice.
As we have learned, business of ad of Ofo nearsightedness frequency names for " storm of seeing and hearing " , namely partner and user put in through be on Ofo platform custom-built the phonic nearsightedness frequency that change, gain huge exposure, promote a brand value. It is reported, first getting on the partner of the line includes Coke Cola, interest great wait for a brand. Advertising is specific presenting means is, the user can view and admire the brand advertisement video to 5 seconds when sweeping a code to open a lock. Say according to Ofo government, this is business of the advertisement of afterwards brand automobile body, ad inside App end hind, the business of the 3rd ad that the company rolls out. Sale personage analysis thinks, share bicycle user when sweeping a code to get lock password, total energy will be dedicated go up in the page opening a lock of App, right now embedded nearsightedness frequency advertisement is touched amount to rate is very high.
However of Ofo this commercializes exploration new move to draw a netizen to oppugn in succession however: The flow that why wants beautiful user sees ad of 5 seconds video? And see ad to spending his discharge, netizens express very feel distressed, cannot accept. But as we have learned, be in at present first, there is nearsightedness frequency advertisement to put in on the platform such as small gain, the user is falling without Wifi environment brush small gain, watch news, can have flash before one of a few seconds of advertisement, fail to cause a netizen to notice. And Ofo also rolled out nearsightedness frequency advertisement, be commented on to be by the netizen however " it is profitable one hungry is not choosy about his food " .
Can conclude from afore-mentioned disturbance nevertheless, pattern of nearsightedness frequency advertisement is valued generally by the market at present. Show according to the newest report of Trustdata of tripartite orgnaization, rise abruptly of dimensions quickly as nearsightedness frequency user, major user already all was used to time is changed to view and admire nearsightedness frequency in the fragment. "In light of the day order with class of Ofo ten million, the day of nearsightedness frequency advertisement of brand business shows an amount very tremendous, its effect will exceed partial subway, public transportation advertisement possibly even. " further analysis weighs above sale personage. As we have learned, the ad that has close cooperation for a long time with Ofo advocate also test and verify analytic conclusion of the expert: "The use frequency that shares bicycle second tall, be in so high frequency a travel setting that just needed is medium, advertisement of brand nearsightedness frequency is touched more easily also amount to user, aggrandizement user the acknowledge to the brand. And nearsightedness frequency advertisement + the innovation that shares bicycle is united in wedlock, the topic that also can arouse more user discusses interest. The topic that also can arouse more user discusses interest..
Also the market observes the personage is afraid, the commercial sale step that Ofo small Huang Che rolls out one after another, can cause the prediction of a person's luck in a given year of faithful user. As we have learned, before, ofo small Huang Che is low-key cancel major city credence to avoid cash pledge policy, the user wants 95 yuan to charge a cost first before using small Huang Che. Come so, many users may choose to abandon Ofo actively. 5 seconds advertisement should look to just can cycle first before joining a lock this again means, may lose more user again.
This year in June, the total battalion of each business receives the B2B that Ofo announces to include green card of the automobile body advertisement, advertisement inside App end, business to already exceeded 100 million yuan, at the same time Ofo is in more than 100 town of domestic already also realized gain.
Dynamic
Ofo: "Drop of sell oneself or a member of one's family of 2 billion dollar drips " it is false information
Yesterday (22 days) , the message says Ofo is dripped finally with 2 billion dollar buy, the agreement already was reached. To this, ofo combines father to say at the letter, be " false information " .
Media says yesterday, ofo is final " sell oneself or a member of one's family " the agreement of drop drop has been reached, 2 billion dollar controls company evaluate; Recently, the numerous small shareholder of Ofo is receiving need to affirm signing file in succession; Dai Wei retains trustee bureau position temporarily, and of Ofo other author of a few combination goes out bureau. The message says, if do not have an accident, the place of Ofo belongs to contend for decide eventually sound.
Nevertheless, the response weighed Ofo respect yesterday is false information, ofo combination father says at the letter this is " false " . Still express at the letter, zhou Yi refuted a rumor ahead of schedule, zhou San starts over again even.
Also showed the gossip frequency that Ofo respect is bought recently really at the response of the letter, come nearly one year, the message every other that Ofo is taken to wait for capital to just be bought by gold of drop drop, Alibaba, ant a month is about a few days to be passed even. On August 3, the message says, ofo is taken by ant gold and drop drop respect is bought jointly, evaluate 1.4 billion dollar, and the negotiation has neared end. Ever exposed to the sun on July 30 give Ofo to be dripped to drip to be bought with extremely low price.
With the capital problem that closely related the message that be bought is Ofo, ofo is exposed to the sun to give capital issue frequently, nevertheless Ofo is passing a series of measure seek gain. In the meantime, ofo still carried the kind of movable guaranty this year in March, share its capital fund twice bicycle to regard impawn as content early or late, exchange Alibaba to add up to 1.77 billion yuan loan.
