The fine of recreational food brand that founded 2006 tastes shop, celebrate 12 years when greet it this year. Come 12 years, fine tastes shop to be held to from beginning to end " fine is tasted " first heart, will high quality delicate snacks brings customer. To pledge the product the quantity achieves real point, fine tastes shop strict accuse to supply chain, make " arrive from producing area the tip of the tongue " supply quality of catenary whole journey to manage systematic level and monitoring.
Find from client aspirations article charge innovation point
Fine tastes shop Zhao Gang of senior vice president points out, this aspirations that individual department is a consumer forces flow system. And amid most the thing of core is fine be communicated what taste shop to insist to become customer all the time directly and contact. "Some supermarkets find us, say to want to receive their channel only, assure one day to make how many money. " Zhao Gang speaks of, "But face so great temptation, we were not entered all the time, because this meeting lets our contact be less than consumer of a gleam of, do not know who commodity sells after all forever, where is the data of consumer? Where is the data of consumer??
The feedback of consumer, taste shop to improve to fine supply chain management, comprehensive promotion to taste controlling a standard is the directest decision-making basis undoubtedly. It is reported, fine tastes shop personnel of online customer service has exceeded 300 people, the target wants deeper have an insight intoing and understanding consumer to have what kind of change after all namely.
Snacks industry is a very special industry, the first, its category is various; the 2nd, suffer the market to affect wave motion bigger. Zhao Gang points out: "We are making product chain, want to understand the change on this industry market above all. Our differentiate, have plum of firm fruit, word kind, fruit doing, preserved fruit, flesh makes snacks wait, why to delimit ceremony box and gift technically it is a kind, actually it is the individual demand of a consumer, its ceremony case case is installed, inside the different combination of the product, affecting its commodity fixed position and commodity value actually. Affecting its commodity fixed position and commodity value actually..
Supply chain management strictly to aid force fine to taste mode success
From the point of another angle, be based on industrial current situation, fine tastes shop to begin to be in delibrate trade pattern when, reduce oneself to build factory product line as far as possible. Distinct category and the product line that different production technology requires to should differ will complete treatment, this will be a vast investment scope. Fine tastes the SKU that shop develops now to have 1000, if 1000SKU is calculated according to 12 large category, can delay downward extend probably 100 group of groups, every choose a site for the capital has group of group spy different product line level and requirement, and fine tastes shop key to depend on making supply canal of quality of catenary whole journey to control a standard, view of technology of the recipe that makes every product, production, feeling and manage are changed index and check and accept a standard, make sure the quality of whole journey can accuse. Zhao Gang expresses, on standardization, the manufacturing method that fine tastes shop snacks is, had developed product recipe through many market survey first, make detailed product manufacture technology next manual and examine index, deliver to a factory to be produced according to norms, later again examination at random, measure in order to ensure the product is simple.
Every enterprise is met according to oneself actual condition chooses to develop pattern, no matter be to invest product line to have production directly, the kind that still carries conformity management has production, want to be able to obtain the market approbate only, the company that prop up can grow continuously, it is reasonable, but no matter take which kinds of kind, quality and character are the first. At the beginning of fine tastes shop to found oneself, put character in the first, supply quality of catenary whole journey to run a system through construction, will put an end to concept of first of black a list of names posted up, character to carry out the real point of management truly, made model for industry of whole and recreational food.
