If say the allowance of new energy policy before this is " flexible and revulsive " , the advent of so double integral policy is OK regard as " force lift " . Especially to the large family of sales volume of traditional fuel car before this, want to make a contribution somewhat in respect of car of new energy resources, car company must have a preparation that breaks traditional acknowledge.
On August 20, announce formally in Baoding as Ning Shuyong, division of group of Great Wall automobile issues brand of independence of car of new energy resources -- Ou La ORA is released. Face the competition of look forward to of other and traditional car, and what come as appearing like emerge is a lot of build car power newly, can Ou La brand bring industries of pair of automobile of new energy resources to the Great Wall the path of what kind of broken bureau?
Way one: to research and development it is the greatest bottom energy of life
"Group of Great Wall automobile establishs car of new energy resources to study a group 10 years ago, 10 years of layout, research and development of with great concentration. The Great Wall insists to making car of new energy resources to research and development, do not do ' oil revises report ' , do not do ' policy car ' , of more consideration is the healthy progress of market of car of new energy resources after policy fall off. " Ning Shuyong of general manager of brand of vice-president of Inc. of Great Wall car, Ou La casts in news briefing spot the ground is phonic.
This also establish of Ou La brand advocate fundamental key: Distinguish at the main trend of the great majority on market is at present new model of the sources of energy, enclothing the whole lifecycle of the model to research and development, and Ou La is had build place of car new power to be not had build deeply the car is accumulated and to character and safety accuse.
In fact, it is early 10 years ago, the Great Wall is beginning hand investment to study couplet of network of new energy resources, intelligence is mixed drive automatically wait for forward position science and technology, be based on the ME that coming to research and development among them pure dynamoelectric platform is one of significant gain. Window respect, pure dynamoelectric platform can be in ME below the degree with automobile body the shortest length, accomplish longer wheelbase, assure to take a space comfortably.
Next, what safety regards Great Wall brand as gene is important one part, also got continueing on Ou La brand. ME is pure the model that dynamoelectric platform is born, can realize scale of steel of automobile body excel in to amount to 60% above, heat achieves 8 into profiled bar; Mark matchs 6 safe gasbag, add system of AEB automatic scram, introduce L4 level gradually drive auxiliary.
Use electric safety and issue of batteries add boat as to what people cares most to pure electric car, former the puncture to convention, extruding, decline all had strict test, when producing collision, can accomplish cut off the power in 60 millisecond. Latter is used light quantify design and height system of compositive report drive, density will achieve 160Wh/kg, systematic efficiency is as high as 97% , be equivalent to every KWh but travel course of development is close to 10km.
Way 2: Channel advantage
Be in probably in making car weight key point newly, internet can rely on inevitable meeting essence at computation all sorts of cost, arrive from advertisement cost channel cost, from storefront cost arrives sale cost, come from the issue that capital pressure place brings to depend on, as in building a car important after the sale of one annulus and carry out, build car power newly often very difficult give attention to two or morethings, pursue straight battalion pattern mostly.
In crossing these to help brand key point in Europe, do not calculate really on what difficult problem. Car of back Great Wall, europe pulls a brand to have abundant capital actual strength not only, the dimension after still having the sale network that covers the throughout the country in the round, carry out maintains a center, and will be tasted strictly from what pass all car look forward to control a standard, also can make sure superior product quality and good cost are controlled, can come true even custom-built turn production.
In the program of construction of commercial modes of life and relation to their environment that helps a brand in Europe, will be a foundation with terminal site, exert oneself extends client natural resources, and explore new retail pattern and traditional channel form Trinitarian framework. According to the program, realized 72 main cities to enclothe 2018, have specialize in inn 80, the inn in inn 75, retail shop 100, specialized in inn to increase to 2019 150, retail shop increases to 300.
As to product side, be based on ME pure dynamoelectric platform, ou La already was made gave IQ, R1, R2 3 products. Among them IQ is Europe pulls fixed position to be new generation pure report is compact model the SUV that cross a boundary, integrated add boat 360 kilometers, will at one week later Chengdu car is exhibited appear on the market. Ou La R1 locates Yu Xinyi takes the place of electric car, dimension is located in A00 class surely 4 miniature car, course of development of NEDC add boat predicts to be 350km, predict to will appear on the market in January 2019, r2 predicts the 3rd quarter appeared on the market 2019.
Way 3: Roll out a travel brand is shared below the banner
If say above still is a tradition to cover a region, so " Europe pulls a travel " release what say going up is heavy pound to lift. With " Internet + car of new energy resources " for chance, ou La goes out to begin accident to hire soon, time-sharing is rented and the net arranges car business, declare publicly is worn the Great Wall from the ambition that makes modelling enterprise transform to service operation enterprise from production.
Vice president of group of automobile of Great Wall of no less than, Ou La gives travel CEO Zhang Wenhui be said: "Europe pulls a travel, the concept that takes green to share, it is carrier with product of new energy resources, rely on the banner technology such as Internet, big data, artificial intelligence, build a travel platform of diversity, the link gives chain of travel field total value, compose builds green, intelligence to give an ecosystem. Compose builds green, intelligence to give an ecosystem..
The view of the Feng Tian before this and this is similar, look in Feng Tian, tide of science and technology is swept across under, dynamoelectric change, share, drive intelligent interconnection, automatically wait for a lot of concept to begin to get be admissived extensively, indiscriminate, coessential the requirement that the car product that turn cannot have satisfied people to go to going out, building an overall travel modes of life and relation to their environment to encircle ability only is the key that solves a problem.
According to the program, the Ou La IQ of own research and development and WEY brand insert the Great Wall electric type is mixed move SUV model P8, future will be used at time-sharing rent restrict a car with the net two module operation. Again the R1 of motor-car of report of Great Wall Ou La of in the future and R2 model also will put in Yu Ou to pull a travel.
Besides, district advantage also is one of rely on that Europe pulls a travel. Ferry of Beijing of base oneself upon hopes, back hero brings newly-added district, face the whole nation, ou La goes out to already was in at present all right China north, Hua Dong, Hua Na, southwest and other places establishs base area, future will quicken domestic town extend ceaselessly, push globalization strategy position stage by stage.
Zhong Shu
Never a times can resemble so multivariate now with confluence, a lot of brands also are trying to break his dimension wall ceaselessly all the time, undertake weighing model and confluence, the breakthrough that achieves oneself with this and to the industry lead. Europe pulls what brand place bears the weight of is the new structure of market of car of new energy resources not merely, more it is Great Wall car upgrades in prospective strategy medium important one annulus.
So, the action that attributes Ou La brand just just begins, all things start is bad, we are right this wait and see what happens.
