Father has chaffy dish, still eat chaffy dish footing

What common saying says is good, civilian it is a day in order to feed.

Although international environment is queasy now, trade war complicated and confusing, pressure of economic be issued to lower levels is great, but meal industry always is as firm as a rock, rise superior to.

According to statistic, countrywide meal income predicted to exceed 3.9 trillion yuan 2017, grow 10.7% compared to the same period.

Everybody thinks, light is people is spent every year eating the giant increment above, how many eating house must raise?

Nevertheless, although meal market is big, however " it is difficult to cater for all tastes " .

"Dish of north and south is fastened " , feed different flavour together, should eating on the food that like finding out, fashionable whole nation, the whole people likes still nots allow really easy, and chaffy dish estimates even if instantly amount to is not much can sweep the deck of north and south, the four seasons all the cate of appropriate.

Basis " white paper of report of 2017 China meal " data shows, chaffy dish is meal bound the biggest category, 22% what hold total turnover of meal course of study, "Chaffy dish of the whole people " be worthy of the name making a way.

Say on fire boiler, everybody should can speak such as immediately " sea floor is scooped up " , " sip feed sip feed " , " De Zhuang " , " Mom of the Qin Dynasty " wait for brand of famous chaffy dish, but in after all the Wang Zhe that who just is chaffy dish bound, where is the industry old of be worthy of?

Opinions vary, unable to decide which is right.

Today our leading role is not a chaffy dish inn, sell scoop in this pupil meaning however.

This scoop that he sells, can control the half of country of chaffy dish bound, what can calls meal course of study backside is invisible Wang Zhe.

Have ask country's biggest refrigerant provision to process one of businesses: The food that install a well (603345) .

1

Regard quick-freeze chaffy dish as the industry eldest brother of material goods, the product that brings a well spreads all over great river north and south already, greatly small chaffy dish shop.

The product includes the 300 many variety such as small fish bolus, piddle fish bolus, close close bowel, be a model " beside you " appear on the market company.

Although headquarters is located in beautiful south small town -- Xiamen, but installing a well is the completes countrywide overall arrangement exclusively company inside course of study however.

Its market is had rate in be far ahead of domain of goods of material of quick-freeze chaffy dish, battalion receives dimensions to compare an industry the 2nd, the 3rd return with the 4th the sum big, bibcock place is unassailable.

The company realizes battalion to receive 1.947 billion yuan 18 years first half of the year, grow 18.64% compared to the same period, profit of net putting in a mother 's charge is to grow 37.40% strong more, achieve 142 million yuan, in last few years level of a person of same business of gain ability Yuan Chao.

More commendable is, even if already was the bibcock inside course of study, body measures champion, what the growth rate that brings a well also comes than main competitor is faster, firmer.

Although food of glad of old rival sea is early appeared on the market 2012, but did not show a He Xianfa advantage however, be in instead a few years subsequently net profit glides continuously, appear 15 years even negative growth, and the income stability of the share of hair of benefit of another well-known trademark in the industry is compared install a well to also be put in bigger difference.

The fatigued and weak expression of the corresponding period of person of the same trade lets An Jingpo have " I had not sent force, you toppled " deep feeling.

Of the Wang Zhe that chaffy dish of the quick-freeze that install a well expects sit firmer more.

The issue came, it is lets install a well a few years this to do better more after all, it is difficult to be become gradually Where is the overlord inside the course of study with shake?

2

Want Ma Er to run, circuit should have been chosen.

Install a well in last few years dovish and rapid development, cannot leave whole meal trade above all, especially the constant growth of space of market of chaffy dish estate.

2013-2017 year sales revenue of chaffy dish meal reachs 436.2 billion yuan from 281.3 billion yuan of growth, year all compound increase rate is amounted to 11.6% , and chaffy dish meal predicted 707.7 billion yuan to will achieve sales revenue 2022, amount of chaffy dish inn predicts to amount to 896 thousand, turn over one times than was close to 2013.

Makings of quick-freeze chaffy dish serves as upper reaches, "Chaffy dish of the whole people is hot " drove its demand go tall successively.

Meanwhile, the consumptive setting that chaffy dish expects already no longer eat of chaffy dish of bureau be confined to is fed.

Hemp is hot very hot, east of Shanhaiguan is boiled, string string sweet the rise that waits for consumptive pattern, make the point of growth of one big new requirement of goods of material of quick-freeze chaffy dish.

What chaffy dish consumes is fervent and the diversification of setting application is extended, will make quick-freeze chaffy dish expects goods future demand increases continuously.

And in respect of consumption of average per capita, start because of the quick frozen food of our country later, and the element influence such as dweller edible habit, the development of industry of whole quick frozen food still is in grow quickly period, upper part space is vast.

The most intuitionistic comparative perspective, contrast with the developed country namely, the consumption of quick frozen food of average per capita of our country is the 20%-50% of the developed country only.

Consumption of quick frozen food of average per capita is in 60 kilogram above, european average per capita is in 30 kilogram above, and the consumption of quick frozen food of average per capita of our country is 9 kilogram merely, compare at developed country difference tremendous.

At present consumption of quick frozen food just just started, as life rhythm faster and faster, taller and taller to feeding material security to ask, consumption of quick frozen food of average per capita will receive farther promotion.

Very apparent, the consumptive space of this circuit contain has not gone to quick frozen food far the ceiling, install a well to regard quick-freeze chaffy dish as the bibcock of material goods, the outlook does not say more oneself.

But the key of the problem, be in same circuit, why is the person of the same trade that sends a car first no good instead?

3

From install a well in last few years extremely tall yield can on utilization rate, we found the first reason.

2013-2017 year, install a well to produce can utilization rate all is in 90% even 100% above, what flank report gives market demand is exuberant, produce can become the chief factor that develops further to restrict a company instead.

Install a well to there had been 4 bases in Fujian, Jiangsu, Liaoning at present 6 factories, future plans to increase Sichuan, China in two base, accelerate produce can the whole nation changes layout dilate.

18 years, will be the company is produced 19 years can release thick and fast period, supply and demand is dissolved contradictorily will make company battalion closes in continue to maintain rapid growth in the near future, deduce actual edition truly " elephant can fly " .

And produce can a large number of releasing also will make the dimensions advantage that brings a well gets be deepeninged further, of upstream purchasing cost and cost of goods of chaffy dish material all is year after year drops, cost advantage is distinct.

In the meantime, the company was formed in the product line distribution with countrywide wide each district its are peculiar " sell real estate " mode.

Alleged " sell real estate " , namely " nearby production, nearby sale. Nearby sale..

Below this kind of mode, the thing that brings a well sheds advantage photograph relatively at a person of same business very apparent, the content when in production base place area supplies a product to local market sheds charge photograph more average than the competitor low 3-5 yuan / box.

Must not look down upon money of broken bits of this bit of broken bits, multiply after with tremendous shipment is measured, that is the big money that can allow your Jing to drop front tooth absolutely.

Between the enterprise, especially the company with technical not high content, the important hair force that its compete is nodded, it is to who compare namely more meeting be economical.

4

Besides the advantage on dimensions, cost, category, the 2nd main reason still made rich distinctive sell a system in Yu Anjing.

Wait for a reason apparently because of distinguishing feature of our country with a vast territory, terrain, all through the ages of course of study of moral of quick pass the time in a leisurely way pays attention to channel to be king, chaffy dish expects goods is not exceptional also.

Installing what the well uses at present is the sale mode that gives priority to with agency, have agency to amount to more than 600, and gave agency extremely tall freedom spend will undertake the market is popularized.

Dealer channel photograph exceeds channel to be able to reduce sale staff effectively than business, and leave out a lot of needless government cost and energy, sexual value is overter than the advantage.

But everybody has agency, how come than the agency of other a person of same business with respect to the agency that can you invite you more Where is be convenient to use?

Money can make ghost is pushed grind.

To increase agency enthusiasm, an Jinggen connects the characteristic with valence tall susceptibility according to agency convection, made " Gao Zhizhong price " the price is politic, assured the profit space of agency.

Simple for, the compares someone else agency that the agency that installs a well namely earns is much.

Then stability of agglutinant, sales volume and sale become natural user to be compared long what come at other a person of same business became much.

The single agency average income that brings a well amounted to about 4 million yuan 2015, it is 5 times of average income of benefit hair agency about, usury embellish made sure channel is agglutinant, make sure sales volume grows then.

Of course, want to be able to eat on the Xian Tian carrot that installs a well, still need to endure " big stick-means of intimidation " test.

Installed a well to design a peculiar agency management system technically for agency, will undertake be changinged subtly administrative in the light of subordinate agency.

In with " close-fitting support " choose from agency on the foundation that is core, face of tripartite of management, support comes firmly palm accuses channel develop.

On the choice, depend on old experience, old driver An Jingjian established an agency to choose a level, key assessment actual strength, sincere letter is spent, faithfulness is spent, ensure revolutionary team is pure, fighting capacity is strong.

On management, it is to carry out month by month to divide category to exceed essence of life to refine assessment, the delicious bill that sell, bad to endure bat, internal competition realizes superior bad ; 2 it is to build a society to store trends runs a system, assist what agency increases capital and reserve to use efficiency.

On support, install a well famous to the level yielding benefit of agency and assist strength industry, not only " close-fitting support " agency development cent sells terminal of business, sale, compose builds perfect sale network, still can assist agency to hold all sorts of ordering goods to meet, outdoors advertisement conduct propaganda, send guidance of person specially assigned for a task to supervise.

Depend on system of so all-around agency management, support just about, the channel that installs a well spreads bigger more, spread firmer more, agency does business 119 days when cycle dropped 17 years from 136 days 13 years, the effect is distinct.

Manage through be being changed subtly and put authority adequately to give agency, still decreased to install the cost of sales of the well and personnel funds greatly, the profit margin with higher safeguard while also let install a well the remain invincible in competing with a person of same business.

Downstream dominant counterpoises on + strict Zhang period control, let install a well to be in so large put oneself in another's position still keeps rapidder capital turnover rate under the quantity.

Pursue through going up, we can see the rate of turnover of receivable Zhang money that brings a well as string of 1 completely dozen of a person of same business, make bully industry.

Its counterpoise in the strong speech on industrial catenary, show on number of day of have enough to meet need of money of 10 short days of receivable Zhang undoubted.

Number of day of have enough to meet need of receivable Zhang money is in benefit hair, Hai Xin basically 40 days above, exceed install a well 3 times superabundant.

This lets this install a well to expect in quick-freeze chaffy dish " prize ring " the speed giving a fist that go up is apparent prep above adversary. Fist fast interest of fast, fist is large, nature of chatelaine of gold of the person that get king of chaffy dish makings is success will come when conditions are ripe, follow a rational line to do some work well.

5

At present the main competition pattern of market of goods of material of whole chaffy dish is " boreal Shandong, south Fujian " , add other province of a few foreland, formed basically at present domestic chaffy dish expects the main production area of goods.

But because the industry enters a doorsill not tall, chaffy dish expects article much kind, whole industry bibcock and accrete of many medium and small businesses are concomitant, still have no the establish of national brand, even if is year of sale is the biggest install a well, the market share that what occupy is in in the industry also is made an appointment with only 8% the left and right sides.

But in light of the development rule from industry of developed country quick frozen food, as the promotion of occupation standard, consumer the quality to quick frozen food, safe respect asks strict with each passing day, quick-freeze tastes the market to will spread out successive industry to shuffle.

The bibcock industry competition on its research and development, management, capital the advantage will magnify further, make its enlarge the market to have continuously rate, promotion industry is spent centrally.

Install a well in last few years city is occupied of rate grow steadily also from flank confirm this one rule.

Installing a well at present is the bibcock enterprise of whole nation of exclusive overall arrangement inside course of study, advantage of dimensions advantage, research and development and product diversity advantage are clear, do not have to the market of 10% rate return the promotion space with larger presence.

Already appeared on the market install a well, financing passageway is opened, do do the safeguard that had fund by force greatly.

Make to come true bully entire industry this one target, installed well open " crawl " mode, on the foot on the hand, the motion is constant.

Issue by last year 500 million can turn debt is used at construction " Chengdu produces per year 150 thousand tons of quick frozen food " project, use at expanding to produce can; Advanced position is bought again at the beginning of this year refrigerant fish rotten supplier is new limited company of grand trade food 19% equity, strengthen fluctuation to swim linkage effect.

Advocate on the foundation of tamp of course of study, crayfish of layout of ground of sex of the look up before installing a well to still be provided quite industry of this high additional cost. The group that occupy the United States comments on research data to show, only Wuhan city sold 1500 tons last year.

Countrywide crayfish specializes in inn to have nearly 20 thousand, it is Kendejimen about 3 times of inn amount, consumption of average per capita is to be as high as 84.4 yuan more.

The good business that this is unit price of a typical high flow, tall stranger.

Installed a well to be certain this consumes meal category to have deepness position except the another the whole people beyond chaffy dish, depend on oneself to manage experience in the production with old territory of quick frozen food at the same time, rolled out quick-freeze to flavor crayfish, with one action solved crayfish to machine complex, expiration period setting of short, family expenses is difficult contented wait for a few catastrophe to inscribe, kill successfully " crayfish " this meal La Hai.

Predict according to certificate business, the crayfish product sales volume that brings a well 18 years can achieve 100 million yuan.

A series of layout and this movement, make us OK and apparent be experienced, install a well and do not satisfy at " chaffy dish Wang Zhe " this title.

Extensive meal supplies an overlord, just be its next real cause.