Late on August 20, all previous classics " twists and turns " " if exemplary,pass " leave eventually sow, however many audience discovery: The milk powder of drama part lower part stuck screen advertisement to accompany entire market all the time unexpectedly, cover of firmly of lower part picture, often appear the appearance that visits not clear caption, the member also cannot be shut. Such bedding face accumulates the advertisement of keep out, cause an audience to resent strongly, a lot of audiences express even " abandon theatrical work directly " .
And after half hours, tecent video just reacts come over, the apology undertakes in small gain, expressing is systematic Bug, had had repair. It is however below this small gain, the comment of each audience showed huge is malcontent however. Rate of so sluggish crisis public relations and so apparent broadcast problem happening broadcasting first days, let one numerous right " if exemplary,pass " be full of expectant audience to be accepted hard.
" if exemplary,pass " piece when just undertaking conduct propaganda, all the time make excellent as the keyword, however today day head broadcasts now so great stick an advertisement error, produced great effect to public praise of drama anthology itself. And to cooperative brand flying crane, although time of exposure is long,show so, but the effect of negative public praise that also caused pair of brands, the loss outweights the gain. What this phenomenon affects is big, climbed small gain to heat up search for a short while the 3rd.
In the meantime, a large number of netizens are right also " if exemplary,pass " medium advertisement is embedded express dissatisfaction. And the observation that carries before be opposite a few market can discover, in if exemplary,be being passed at present, had appeared piece before advertisement, stick an advertisement, medium insert a variety of forms such as the theater. Before every collect is broadcasted, the ability after blame member needs to experience the advertisement of 60S enters titles music time. And hand aing concubine of an emperor takes the wife of a prince of personate of the actor in drama thering is no lack of in these advertisement colour makeup, drink, studying the operation of advertisement word.
Be opposite so the apologetic audience of this Tecent not show respect for, although close the milk powder advertisement that does not drop,be BUG, other ad are inserted sow also " too concentrated " , still a lot of netizens undertake sneering at to embedded brand, reprimand " if exemplary,pass " even " small commodity card " also should cooperate, honest too " Low " .
Actually this is mixed " if exemplary,pass " the conduct propaganda of early days does not have nothing to do is, after making square fair embattle hold poster, claim all the time oneself are " of conscience make " , at the same time " the strategy that delay happiness " also broadcast for some time, audience hard to avoid takes two theatrical work make contrast, taking regrettablly change path and simple sense to go up, " if exemplary,pass " did not expect like audience psychology in that way, tower above " the strategy that delay happiness " one big chunk, be in instead advertisement is embedded go up to appear again problem, psychological fall affirms authority not small, expect taller disappointment is bigger after all. " if exemplary,pass " want to realize public praise changeover, results reputably, the gut development after looking even and actor work force!
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