The family dines together nowadays, when the good friend meets, the figure of red wine often is seen on table, get the welcome of consumer. Hunan wine kind the father Li Pengxiang that retail chain buys nine devotes into an industry already 12 years, witnessed the change that red wine consumes.
Li Pengxiang is local born and bred Changsha person, be allocated after graduation company of Hunan Province supply and marketing works. Enter state-operated enterprise to be meant had " iron rice bowl-a secure job " , make how many person envy. But the Li Pengxiang that loves do sth over and over again is unwilling hereat. He says: "I am saving supply and marketing 6 years of the company, basically came off work at 5 o'clock afternoon everyday, sentiment of smooth current affairs is not much also, wanting to take the advantage of young go out to exercise oneself. Wanting to take the advantage of young go out to exercise oneself..
Soon, he went Chengdu 4 years, the ad firm of Li Pengxiang and friend pool, feel just like a fish in water, realized the fortune that does poineering work first to accumulate. Soon, he does poineering work again car 4S inn, but drop fortunately however 2 million, but he did not feel disappointed. After pondering a few months, his open do poineering work the 3rd times -- sell wine. On November 17, 2005, he and friend collect the 300 thousand exit that spends bazaar of booth Wo Erma in rain of the Changsha City opened store of the first door that buy nine.
Set up shop at the beginning of, li Pengxiang recollects: From decorate, the goods on goods shelves, storehouse management is to kiss force to be in person, still borrowed him minibus to go additionally load pull, hold two or more posts concurrently even in the evening the accountant writes down stage Zhang, one person holds much duty concurrently, can sleep only everyday 3 hours, this kind of condition lasted a few months. The Li Pengxiang at that time is the person that whole Hunan Province cooperates the first times to open store of smoke wine door to supermarket doorway with bazaar. After a year, those who let everybody unexpected is, his small shop achieved balance of fundamental income and expenses.
Went 12 years nowadays, the inn that buy nine year turnover went to 20 million yuan from 3389 yuan of first growth, move toward chain to change dilate gradually. Up to by 2017, buy nine to visit mutual door shop completely 55, realize year of turnover 2.5 100 million. According to Li Pengxiang's program, went to dilate 150 2018, year sale predicts to will maintain 80% add fast. "5 years in, dilate arrives 1000 doors inn, the battalion that buys the province austral Jiu Zaihu closes accomplish 2 billion when, extend the trial and error the market outside the province. " the goal that speaks of future, li Pengxiang expresses.
