Author | Origin of dawn of the Kingdom of Wei | Blue intermediary is collected
Zhang Jindong rushs forever in forefront.
Firm end does not have Su Ning of a few days 818 have a fever in the section, su Ning obtained a series of beautiful data: For instance inside 47 minutes, su Ning buys whole trench sale easily to exceed round-the-clock on August 18, 2015; Only a hour, su Ning goes all out buy break through 1 million sheet; 13 minutes of 26 seconds when the first sheet is used only.
Since Su Ning has 818 to close to greatly, zhang Jindong kisses to guide independently all the time, downfallen below, this year is the 6th.
Be in this allegedly 818 hind, su Ning interior did a Qing Gongyan, be in less with severe and celebrated, delicacy all along the Zhang Jindong that public circumstance praises following is complimentary very to employee.
Boast Su Ning the employee of 818 backside, also be the person that dominant serves as in boast actually oneself.
After all from December 1990, zhang Jindong establishs Su Ning to begin, in long-distance running of 28 years, help a client, talk about collaboration, introduce a product to the client, arrive again guide Su Ning to wisdom of Internet transition, layout retail on, zhang Jindong is to develop the Su Ning's person in foremost face all the time.
Not be to do not have a person to ask, su Ning develops so big, have very mature management system, you yourself also many years old 50, place of fame and gain is not little, strong still so before?
Just be in Zhang Jindong eye, the hour that less than far relaxation.
Even if Su Ning has made year of business income nearly 200 billion, take the scope of next fair share in electric business, zhang Jindong thinks, su Ning just still is in adolescence, what he should do is hundred years old store. Su Ning has a batch of mature management groups really, already did not need Zhang Jindong to rush in forefront, but on he or the chariot that are willing to stand in this to run quickly quickly very much, the one party that becomes Su Ning lights a guest.
Of electric business contend for, contend for retailly, in the final analysis is of n/COL the head of a family person contend for. Who don't have to be able to compare a competitor, clear Zhang Jindong that terrible fighting capacity.
Strong in a gleam of
Su Ning this year of 818 go against situation erupt, zhang Jindong does not have do sth over and over again of little take a lot of trouble.
Last year December, to advance Suningzhi intelligent retail be born, zhang Jindong group a bureau. That Suningzhi that holds in Nanjing intelligent strategy of retail big development and partner autograph make an appointment with congress to go up, the big Ga of one numerous real estate such as the Xia Haijun with the Sun Hongbin that 10 thousand the Wang Jianlin that amount to, be in harmony achieve, big constant, run to be platform of piece of the Near East. Assemble bureau process is allegedly medium, zhang Jindong still follows Xu Jiayin two people drank to make a cup of wine.
Each " lad is written down " , to Su Ning character, bringing is at every turn the collaboration of silver of 100 million yuan of about a hundred true gold. This same not exceptional, su Ning and 10 thousand amount to, constant is big waited to reach cooperative agreement, zhang Jindong was to put forward Su Ning future 3 years more dilate of inn of the door below the line plans: Realize be born of substance of commerce of 15000 inn, 2000 much square metre, at the appointed time gross of all sorts of inn of industry condition door below Su Ning banner will amount to 20 thousand.
Wisdom is retail, those who cannot leave a line to fall is puissant prop up. Zhang Jindong is clear, cooperate with land agent, it is the track with the fastest dilate, also be most strong safeguard.
Wisdom is retail, still need to sink likewise.
The Su Ning with retail long already modes of life and relation to their environment makes wisdom of the layout at the beginning of this year the banner is in Zhang Jindong's hand one brandish, started county of line of 4-6 of race to control to press down the retail cloud project of retail market, with fittings of home appliance 3C, intelligence, extremely the category such as content is core, have the aid of revive Ning Zhihui is retail in the brand, supply catenary, content shedding to wait for resource of all-around value catenary and digitlization setting to undertake endowing with can.
Zhang Jindong hopes to pass Suningzhi intelligent the freeway that retail ability outputs, the link is dispersed the blood capillary that presses down the market in broad county, with the means layout of Internet, development the county presses down the market, endow with in order to open the attitude of win-win of join, cooperation can the county presses down shopkeeper, make a batch lead Chinese county to press down the market to consume the new power that economy expands.
Can regard retail cloud as Suningzhi intelligent retail the outspread ambition to market of capacious county region, also can regard region of piece of county of innovation of the Near East as retail pattern, promote its user to consume the method that upgrade.
Up to now, the retail cloud that horizontal sky is born, the wisdom that has become a county to press down the market to go up is retail " new species " . Inside time of past half an year, su Ning added many 2000 wisdom already newly retail door inn, among them inn of retail cloud door exceeds 1000.
The line issues the dilate of door inn, it is the Suningzhi that Zhang Jindong makes intelligent one of composition of strategy of retail big development, and immanent cornerstone is a technology.
It is early 8 years ago, zhang Jindong is in of Su Ning " new 10 years of strategies " put forward on the news briefing, 10 new years, want with " Su Ning of science and technology, wisdom give somebody a new lease on life " for core, make Su Ning a real high-tech company.
Put should make " setting Internet + intelligence supplies chain " revive Ning Zhihui is retail on, zhang Jindong puts forward, big data times, traditional channel already cannot satisfy user requirement, must want comprehensive compose to construct the person that has digitlization, goods, field, build case can extremely fast join is of all kinds crowd, various the setting Internet channel of all sorts of each setting, time places, commodity, utmost satisfies an user the demand of instant to dimensional diversity and time sex.
According to not complete count, in 9 years of much time, su Ning is as high as 100 million yuan hundreds in the investment of technology and talent respect. Zhang Jindong established IT, content shedding, finance in succession 3 academies, at present Su Ning is in American Silicon Valley, Beijing, Shanghai, Nanjing, Hangzhou the scientific research courtyard that layout has him, for Suningzhi intelligent retail input " black science and technology " .
From this year Su Ning of the beginning of the year carries household of unmanned inn, wisdom, AR to be bought easily wait for the newest achievement with retail wisdom the 2nd times to appear on CES, arrive to be exhibited in CES Asia consumption on, sound box of Su Ning small Biu, unmanned vehicle " lie dragon " , the net such as intelligent crate is red product of black science and technology, be the technical course that Zhang Jindong holds to, su Ning's wisdom is retail also had solid exercise to benefit the internal organs.
Strategic eye
Develop the Zhang Jindong in a gleam of, this year 818 on won get one's own back.
During great urge in, order of Su Ning whole trench grows 155% , app Store shops kind of download quantity Top 1 of 9 Tian Rongdeng pop chart, active user number rises 97% compared to the same period.
818 during, buy through going all out, push guest, old tape to wait for innovation sale newly to play a way, su Ning lights below guest town line 60 thousand person on present, line 150 million person-time is surrounded view; Number one buys the home to exceed 5000 star to amount to a person to enter halt, new UV is occupied than exceeding 50% , online when long promotion 300% , quantity of entire network topic exceeds 80 million; Energy accurate sale buys the home newly to count annulus comparing to grow 423% , contributive whole buys the home to count annulus comparing to grow 375% . In August, the number of lunar vivid user that Su Ning buys easily predicts to will be achieved historic 70 million etc.
More crucial is, this or this year industry whole is added first half of the year fast what obtain below the condition that puts delay.
Beautiful data, to Zhang Jindong character, more mean, its wisdom is retail big development strategy, step the pace drop that followed times, industry again, also confirm the judgement that Zhang Jindong admits a trend to course of study of trading company of retail industry, phone.
In fact Zhang Jindong is made from inn of door of one wife and children, can be in stand erect of changeable business circles all corners of the country up to now, depending on the eye that is lead.
2009, inchoation at the United States the financial crisis of two rooms group sweeps across the whole world, su Ning has been country's biggest commercial chain company at that time, own store of the door below nearly 1000 line.
In those days in March, inn discovers the Suningmen that Zhang Jindong goes to Beijing, the flat breath with crisis of banking of American wall street is contrary, inn of Su Ning door appeared unexpectedly be in short supply, because the supplier of computer of brand of a few international contracted,shipment is measured.
When those, entity and network are the concept that opposes almost completely, and the tremendous wallop that Zhang Jindong feels a network exquisitely. He is later when Stanford university speech with respect to respecting, "Internet future diffuses like meeting resembling sunshine, air and water whole society, become mark finally to match " , internet and substance do not conflict, the key is how to apply and control.
What company transition should face is to circle what go nevertheless " 3 gorge of the history " , with of one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two " the human body of elephant " , turning around is broadness of wet smooth two sides, turning to go nevertheless is be patted by billowy times tide.
"To Internet transition it is court death, not to Internet transition it is to wait dead, su Ningning wishs to seek a new life in court death process, is not await one's doom. " Zhang Jindong is very resolutely definitely.
2009, su Ning is bought easily try move, pull open Su Ning the heavy curtain to Internet transition. 2011, zhang Jindong guides a group to cry piece " Su Ning of give somebody a new lease on life " catchword. Be in 2011 -- new 2020 in strategic program of 10 years, su Ning future leaves implementation line entity interlink inn and line to go up to buy platform easily " both wings flies together " . Su Ning around Internet wisdom retail, open do poineering work the 3rd times.
Su Ning's transition, experienced " + Internet " and " Internet + " two phase, also profit from this, su Ning embraced electric business, embraced wisdom retail, from this year the development of 818 looks, su Ning also had those who exceed 40% to add fast normal state.
Fight is high-spirited
Correct decision-making below, zhang Jindong still is retaining extremely strong battle initiative.
Of tenderness of that become enamoured " romance 1990 " , it is to be sung struggle together with him lay the Su Ning employee that go all out, and face a strong opponent, zhang Jindong all along impolite, wolf sex is dye-in-the-wood.
1993, the contradiction between 8 big market of Zhang Jindong and Nanjing is open. In making public a circumstance, report for duty when compere when Zhang Jindong's name, the home appliance general manager of 8 big market of Nanjing chose collective to exeunt.
A real trade war is complete start shooting. Zhang Jindong in quick succession put in a few naked advertisement on media, for instance he let a person design a pair " hind Yi She day " advertisement, allusive Su Ning can resemble 8 big market each is shot like the sun, turned a ad again later, the Su Ning on advertisement is riding a steed, yu Ma of behead of 8 big market issues brandish hilt.
8 big firms depreciate jointly, the sword points to Su Ning. Accept a challenge of Zhang Jindong immediately, if be free,claim to move the price under Su Ning, his sum is bought, pay price difference. Big fight of 1993 air conditioning, su Ning one battle becomes famous.
Enter millennium after year, zhang Jindong follows the Huang Guangyu with beautiful country relatively went up strong.
Su Ning appeared on the market 2004, yellow smooth abundant enters the same year " Hu Run 100 rich a list of names posted up " head rich, again two years, limelight is fizzling out strongly to make rich charter flight goes straight towards Nanjing continuously solely -- should buy Su Ning.
What Zhang Jindong refuses is very direct: You do not buy Su Ning, I had not done you, send you, buy, you are canned not afford!
After a year, zhang Jindong surmounts Huang Guangyu first with home of 37 billion body, become retail a list of names posted up head rich.
Zhang Jindong loves to establish Flag, the attitude that competes in order to answer from beginning to end from drive, saying is self-confident it may not be a bad idea, saying is the courage that the fatal position that has place gives birth to after that, this kind not dread any adversary, do not be afraid of the style that makes tough fight, reflected business circles of excessive of Zhang Jindong dip to feel climb roll dozen of old old man structure: The contempt on the strategy, take seriously on tactics.
"On Su Ning line, the development below the line is to be based on a system to consider, we are capable take advantage of an opportunity develops, do not need to bet, also not was necessary. Also not was necessary..
In the final analysis, no matter be traditional and retail, still be electric business, and present wisdom is retail, the hour that every time industry changes quickly, it is the hour that compares the details that spells a business and fight.
Sea cleans out Shafang to show true gold instinctive quality. To Su Ning character, fortunately, light a guest as number one, what Zhang Jindong is short of least of all is, that flings caution to the winds the courage of break out of an encirclement of do all one can and fight.
