Recently, summerly general company announces to will be in the 8 end plant that manufacturing freezer closes by September 2019 (be located in Osaka government office 8 end city) , stop to produce white home appliance inside Japan. The overseas production transition that with nicety of sea of parent company grand Xiang Keli industry will produce base to wait henceforth, in order to enhance cost competition ability. In addition, carpentry factory (be located in board city of arrow of wood county) production of liquid crystal TV also will stop inside 2018.
Dai Zheng Wu Biao is shown, closing a plant is problem of consideration cost competition ability, lead with raising global market to have further.
Japan is made decline next altar
Go up century 80 time, japanese electron product begins to be in China fashionable, arrive all the time today, mention Japan to make, it is a coronal with careful, rigorous beauty praise. And below Suo Ni, pine, the brand such as Toshiba, Xia Pu, Feng Tian also becomes durable, reliable Japan to make pronoun.
However in recent years, these Japanese name look forward to step down altar in succession. Toshiba because endowment not pay a debt in kind or by labour must break an arm to seek to live on sell shine put business, below the pine, the enterprise such as Suo Ni, 3 ocean, Toshiba is immersed in the deficit, lair that sells off body home however. In Fuji health before buying, xia Pu also is in deficit condition.
2017, in Fuji health help falls, xia Pu passes case of low cost operation, low to grab city, appear in the market anabiosis evidence, 4 years are lain between to realize final make up the deficits and get surpluses when. Of course, this and in those days face plate rises in price substantially, and Xia Pu changes a quantity to have affinity with valence. But Xia Pu overdraws through depreciating the practice of the market is not long plan, sell as global TV exhausted weak, factory of face plate of Chinese liquid crystal expands ceaselessly produce can, bring about liquid crystal face plate to be immersed in supply superfluous situation, the price drops continuously the risk is increased.
This, general of health dominant summer shuts Fuji the manufacturing plant that is in Japan, reduce oneself to run cost continuously just about, solve the space that will share market competition henceforth and ability problem. Also refract a Japanese home appliance to make in global industry catenary competition falls, market of advantage funeral estrangement is atrophic, and the situation is turned round hard.
The fact also is such. Compete as global market intense with each passing day, ageing of facilities of summerly general production, labour cost small coarse issue stresses efficiency of exalted, innovation with each passing day, competition ability drops stage by stage, essential cannot Er, as beautiful as the sea, the antagonism of Sino-South Korean enterprise such as SamSung. In home appliance domain, japan is made, of Japanese brand brilliant already belonged to the past, make in global market and China wait for jumped-up force to be opposite blast in be defeated gradually below blast, this forces its stand in new perspective layout of catenary of industry of new and rational program, optimize industrial structure to get used to competitive need.
Although Japanese home appliance is short,time kickbacks in consumptive market hard, but the cap of get victory of dimensions of support of product of Chinese home appliance, price does not have complete pick off, production system transition upgrades to be centered in head brand only, and many core technology still controls industrial advanced position in the enterprise hand such as day of Han, for example Fuji health to TV industry advanced position accuse to be in tighten up ceaselessly.
China is made how aggrandizement makes those who make cost send advantage foundation first, quicken market of occupational high end, accelerate upstream industry face plate, chip to wait for situation of core region composition to be in inevitable, this will be China makes competition below one round continue to overtake Japan makes the way that cannot bypass.
Fuji health the strategic transition that accelerates Xia Pu
Depreciate substantially from the television of black report sales promotion, wash to the ice of white report wait for a product to stop to be produced in Japanese mainland, change direction in the round abroad elsewhere low cost is made, reduce management cost thereby.
Since was closed to put in Fuji Kang Qi 's charge to fall 2016, xia Pu made a series of changes, although outstanding achievement restores quickly, but Fuji health to Xiapupin the card reveals external " nobility is not expensive " politic change, also caused many controversy. Meanwhile, below the strategy that explores home appliance transition in grand sea, xia Pu also is being accelerated advance recombine, it is this to fall cost and move of the production outside Xiang Hai.
To summerly general company, this is the one stride of strategic transition. Year of Xia Pu was counted in the past deep-set deficit lair, 2014, the deficit 2015 is as high as 222.3 billion yen, 255.9 billion yen respectively, brought about Xia Pu endowment finally not pay a debt in kind or by labour is forced to be in 2016 8 be bought by grand sea.
Be in by Fuji health after buying, xia Pu fastens high-end market to locate in TV business appeal to the higher court, adopt " low " development is politic, also obtain good combat gains. Afterwards 2017 money year after gain, this year the 2nd quarter, profit of summerly general net grows 32.6 ％ compared to the same period, must say to obtain certain result.
Regard Fuji as Kang Zi company, xia Pu to retain gain ability, reduce operation cost, closing the manufacturing plant that is in Japan is inevitable lift. After all, to Fuji health for, xia Pu's Japan makes a meaning be changed infirmly increasingly, more important is to maintain continuously gain ability.
To Fuji for health oneself, actually it also is in hard all the time transition, try to cast off current too the current situation that depends on acting industry Wu, the gain of Wu of acting after all industry is too small, and its are big client apple tries hard to take the place of through introducing more all the time again factory and Fuji Kang Jing argue case of depress acting labor cost, its buy one of way that Xia Pu is transition, the hope increases actual strength of catenary of his technology, industry, expand oneself brand business at the same time.
After future closes Japanese plant, home appliance order of Xia Pu can give Fuji Kang Ji's round other is abroad manufacturing base. Wait as a result of overseas production cost, carriage cost lower, also can bring larger profit space, fall cost enhances product value competition ability at the same time. Look, this is the deal with good brushstroke.
