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This is the chaos with dauntless know-nothing serves as, be still the true action that there is specific target? This is in brand of mainland of Chinese color television, do not see more. Of course, will not often may see.
We know, in color television circle, suo Ni is the enterprise of sex of a surveyor's pole all the time. Because of the powerful effect that the brand releases, and in photograph record the precipitation that makes up a domain, increase the result that moves school respect character in the picture, suo Ni is regarded as the pronoun of high-end color television all the time. This kind continues from CRT times up to now acknowledge, affected at least 3 acting youths. Even if was to lose face plate resource, but the persistence that shows fully by right of brand in one's heart, win a lot of customer as before approbate.
Touch consumer with hardware
Go up in the closest Suo Ni news briefing for instance, controller of Suo Ni TV expresses to experience the most beautiful picture to be behaved character to invite customer, suo Ni upgraded X1 chip, let drew qualitative effect to increase double. And face a few take in one's hand face plate shows inhomogenous, suo Niming makes known his position truly also won't sit by and watch is paid no attention to, want to have school of attune of one by one to them, make a picture qualitative show more beautiful and plump, make TV true reflect the intent of the person that create.
This kind is responsible, it is the real reason that consumer likes Suo Ni. Go up in the price so, the price of Suo Ni TV can tower above is other product one big chunk, can sell well still, because consumer is right,all these is of Suo Ni product approbate.
Can be in TV market and the enterprise that all alone the Buddhist nun pulls an artifice, not much! Even if is SamSung, there also can be a price difference of 20% on the price, in order to maintain the optimal balance of profit and sales volume. And domestic native land brand, rely on dimensions to rise very much more, compare with Suo Ni so, put in not little space as before.
Of course we look those who get is, become the of great capacity that grows two this years to believe quickly for instance:
From brand angle, through sponsorring European cup and world cup, sea letter is climbed gradually from the consequence of card overseas market litre, statistic shows, during the world cup, the trademark of sea letter TV is well-known degree promote considerably, acquired number with 100 million plan " the day is measured " exposure;
From the product end is told, lend ULED+ of force high end the double combination of laser, although there still is certain difference with Suo Ni on the price,say objectively, but manage through sea credence heart, achieved the beautiful performance that volume specified number rises considerably compared to the same period, especially of sale respect add suddenly, had explained sea letter already abandoned scope effect, effect of strategy of high-end big screen is highlighted.
ULED+ laser, the sea believes the person that the product also becomes the outstanding inside course of study
The industry with another more apparent change is TCL.
On recent news briefing, the thinking that TCL walks along high end is clearer and clearer.
Roll out TV of scene of full-court of window of float of brand of XESS tall terminal, 55 inches of sale price 11999 yuan, 65 inches of sale price 19999 yuan, the price forces continuously TV of high-end liquid crystal. With the industry 55 inches of prices sell much only 3000 the left and right sides, even some drop defeat 2000 yuan of photographs to compare, the thinking that TCL thinks to change drawing to upgrade through high end is clearer and clearer.
Make high end with XESS
The characteristic with this the oldest product depends on, by right of face of QLED, mist picture of low radiation shield, AI pledges adjust technology, and of the acoustics that install the bridge and Hollywood level prevent than VISION&ATOMS technology, let ground of TV exert a subtle influence on become " domestic art gallery " and " domestic odeum " , true and reductive each picture is made.
To how was extended in high-end market, TCL does not worry it seems that, king of CEO of electron of senior vice president, TCL becomes group of TCL of no less than announce what when be tall terminal brand, say to XESS upgrades, the first brand that is you needs to the product goes supporting certainly. The 2nd it is to should change the acknowledge with inherent consumer, choose a new brand so.
Be brave in to want profit to high-end market, this is brave originally person behavior. This is a good beginning, likelihood what early days wants to get customer is comprehensive approbate, have certain difficulty, but want to be able to hold on only, affirmation can tear apart a cut in high-end market.
Believe to accompany the propulsion of strategy of brand of sea letter, TCL and product strategy, chinese native land brand will be in in succession sale, sale even the trademark is well-known degree go up to all alone to SamSung the Buddhist nun starts concussion. And this, also be the benign competition that we expect.
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