One billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and nin

Can not afford still hire do not rise? Inscribe if the near future is the hottest, should belong to chummage to rise. Should fry a room to change fry hire, be because of,capital cause trouble has him additionally still after all?

At the same time, long renting apartment is old man eye in " the business of deficient money " , deficit of outstanding achievement of the person that enter newly; Across, in policy bonus, medium long-term earnings anticipates under, multichannel capital is entered in succession bureau. Be in last night, 10 thousand divisions show bibcock of room look forward to, was business of the house that rent core certainly 2018.

3 kinds of capital play turn long hire the market. Grow 3 kinds of players that hire house market to form estate to develop business of operation of apartment of intermediary of business, house property, tripartite to give priority to body gradually, among them, house property intermediary and business of operation of tripartite apartment welcome capital this year orgiastic, direct financing is shown erupt type grows, main financing mode is equity + ABS; Because actual strength is abundant,estate develops business, financing channel is multivariate, fund entering the arena is bigger, main financing mode is creditor's rights + equity + ABS.

Distinct sth used to one's own advantage intervenes, purpose nature also has different. On the strategy, room look forward to more it is for dish lively remaining part dish, have transition at the same time, and intermediary and business of operation of tripartite independence are for transition upgrade and the dilate of product mode. In respect of room source source, more of room look forward to is the remaining part that uses his dish, rent with the room, little part is to buy, hire the room source that come; tripartite operation is to buy property oneself partly, one part is the property that rent after upgrading through changing one's costume or dress, rent; Intermediary criterion more it is source of the dispersive pattern room that rent, the course transforms the relet after upgrading.

3 kinds of players are entered bureau

On August 20 evening, 10 thousand divisions release handlebar of room look forward to metaphase outstanding achievement, 2004 up to now, 10 thousand section chieves hire apartment business to already enclothed 30 main cities, accumulative total gets a room to count more than 160 thousand, accumulative total practice exceeds 40 thousand, practice of project of 6 months above average rental rate is made an appointment with 92% . Respect of 10 thousand divisions expresses, was business of the house that rent core certainly 2018.

10 thousand divisions are the earliest a batch of estate business that rent the market into bureau housing. Come nearly 3 years, the housing market that rent obtains multinomial policy bonus to add hold, again long-term earnings anticipates in together with, become those who suffer capital angle " blast tuyere " , each capital already grabbed a beach to enter bureau.

Long hire house market, form estate to develop business of operation of apartment of intermediary of business, house property, tripartite to give priority to 3 kinds of players of body gradually:

It is department of estate development trade above all, have on behalf of the project: 10 thousand divisions - berth contain; The Shekou that enrol business - the He Yitang between one inn, one; Long Hu is landed - coronal contain; New light accuses - prospective region. Main feature and mode are: It is control oneself property commonly, hold plot, by right of oneself resource focuses development; Use operation of collect Chinese style more, hire has taller excessive price relative to periphery.

It is estate intermediary department secondly, have on behalf of the project: World couplet goes - apartment of red uncut jade; Catenary home - freely. Main feature and mode are: Property of little part control oneself, rental or one-time get whole to be restricted for a long time of area property even use, give attention to two or morethings centers type and means of dispersive type operation, get hire excessive price.

It is department of trade of operation of tripartite independence thirdly (containing Internet to do poineering work is) , chinese style of common and of all kinds collect is dispersive perhaps on the market type apartment, if dawdle rents apartment of room, magic square, chorion apartment, young customer apartment,wait a moment, all belong to this kind. Scarcely control oneself by accident property, mode of small capital fund; Hire source leaving a room from inside individual landlord hand, decorate operation to basically rent outwards through network platform.

"Or is to resemble land agent such, the him hold plot, development operation that rents apartment into the president; Or is to resemble estate intermediary, have advantage of room source and the information that rent a settle or live in a strange place, channel, the housing market that rent is on blast tuyere, prospective accrual but period, catenary of industry of active upstream is outspread. " Hua Na some room look forward to is senior tell certificate business China the reporter from trade public figure, different share principal part, mode and emphasize particularly on different, for instance to room look forward to, long rent apartment general him hold plot, property, proper motion development, cost can accuse, hire photograph is taller to circumjacent excessive price, but also be faced with early days to invest cost big, reclaim cycle is long, partial parcel position is relatively out-of-the-way, rental lead lower challenge.

Appear on the market in harbor landed colour atlas group is in a Lang Shilu to ever developed energetically 2017 " Lang Shiyu " long rent apartment, establish line of brand of young apartment, white-collar apartment, high-quality goods apartment, service type apartment, but its announcement data shows, up to in December 2017 end, "Lang Shiyu " number of battalion carry room is 2010, long hire apartment business income to be 8.282 million yuan, deficit 44.17 million yuan.

On August 19, shi Ge of SOHO China president Pan makes public a speech to say to grow renting apartment is business of lose money in business, because do,grow rent apartment, capital is one big handicap, and although press 5%~6% interest rate to borrow money from the bank,build room re-lease, hire breaks up time still be lose money in business, speak bluntly grows the pain spot with hire apartment gain difficult to depend on capital cost tall.

"Single item is single perhaps the company, also have profit, specific project is specific analysis, but most management pressure is very great. " all arrowroot seek room data research center chief analyst Chen Lei is analysed to reporter of certificate business China, the future after valueing dimensions to change develops prospect, have operation profit, also asset appreciates accrual; Financial tool is added hold ease operation pressure; Chummage future still has rise space, attract each capital.

Finance + long rent apartment, one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two capital grab a beach

It is to build on one hand long hire apartment to lack cash, build apartment capital cost tall; It is the accrual after dimensions is changed on the other hand but period, inside course of study the personage looks, finance + long those who hired apartment to become evolution is inevitable, then,

1, long hire apartment operation dealer direct financing " explode measure " , main financing mode: Equity + ABS

2018, grow the operation business that rents apartment people (department of house property intermediary and tripartite department) welcome capital orgiastic, direct financing is shown erupt type grows.

The length before from 20 dimensions of statistic of reporter of certificate business China the rank leans hires data of apartment operation trade to look, the dispersive type apartment of market rank TOP10 from 2012 up to now financing 25, accumulative total financing 7.5 billion yuan, in this, be in merely 2018 up to now financing forehead had been achieved 6.4 billion; The financing of accumulative total of apartment of collect Chinese style of TOP10 makes an appointment with 6 billion yuan, also nearly 1.4 billion yuan happened 2018.

Specific in light of, in dispersive type apartment, 2014 financing incident 5, accumulative total amount 340 million yuan; 2015 financing case 4, accumulative total amount makes an appointment with 400 million yuan; 2016 financing case 2, accumulative total amount 107 million yuan; 2017 financing case 5, accumulative total amount 420 million yuan; And arrived 2018 up to now, case of accumulative total financing already had 7 cases, accumulative total amount 6.396 billion yuan.

Since this year, grow the financing number that hires apartment operation dealer to increase, amount of odd pen financing increases apparent; And, in intense competition, apartment of home of ease of guest of freely, actor, chorion, dawdle rents a house 4 big platform part financing 4 billion yuan, 1 billion yuan, 1.2 billion yuan (170 million dollar) , 200 million yuan (30 million dollar) , platform head effect is shown gradually, attract to capital and resource assemble.

Similar case also happens inside the financing of apartment of collect Chinese style, 2014 financing case 2, total amount 110 million yuan; 2015 financing case 6, total amount 1.69 billion yuan; Had 3 cases only 2016, accumulative total amount 2.19 billion yuan; Arrived to had 6 cases 2017, amount of open accumulative total is 615 million yuan; And although have 2 only,rose up to now 2018, but accumulative total made public amount to achieve nearly 1.4 billion yuan.

Long rent apartment business of tripartite operation and intermediary orgnaization have property of a few control oneself only, relatively the estate that leases the market to go up at growing develops business, belong to mode of small capital fund, because market competition is intense,do not pass, want to realize dimensions to change dilate, construction cost is not small still.

Area of sea of above of virgin copartner Duan Chunhai has hummer house the concentration of 500 rooms type apartment is exemple, hypothesis cell area 30 ㎡, by every smooth rice is calculated 2 yuan, detain 3 Fu San, the cost taking a room of a room is ten thousand eight hundred, 18% what hold totle drilling cost about; Decorate cost about 39 thousand, hold totle drilling cost about 65% ; Cost cost makes an appointment with other pass the time in a leisurely way 3000 yuan, occupy than 5% ; Every room investment needs 50 thousand yuan, 500 rooms cost is 25 million yuan. In addition, still later period operation, promotion still needs to spend money, capital is a when be pressed in apartment to manage square body to go up big hill.

And, as a result of if do not have the praedial property right of property, long hire apartment operation business to cannot have praedial mortgage commonly kind financing, equity financing + financial innovation tool became important option.

The ABS financing of operation business is since last year concentration appears, the reporter shows with Wind statistic, already had 9 cases up to now, accumulative total issues the forehead to spend about 3.5 billion yuan.

January 2017, the magic square apartment that registers the ground to be in Nanjing head sent " magic square apartment is fiducial be benefited authority assets supports special plan " , shanghai stock exchange hangs out his shingle; Collect capital total is 350 million yuan, first step is occupied than 9 into, first step issues interest rate to be in 4.8% to 5.4% between; After half an year, home having catenary, Beijing east wait for a tycoon to add held length to hire apartment brand to freely same open ABS project undertakes fair collect financing, in August 2017, this " in letter negotiable securities, freely a chummage in installment fiducial be benefited authority assets supports special plan " , issue dimensions to be 500 million yuan, back-to-back move is in this year Feburary, reappearance an ABS product freelies 2 accumulative total 3 period product, collect endowment makes an appointment with 900 million yuan; In addition, still one is based on Beijing east hire Fang Bai small the ABS collect of loan endowment 9.57 yuan.

The operation business that the house property intermediary of property right of partial hold property ties, what choose is tall He Chenxi - in letter negotiable securities - get sunlight support of a capital sends apartment rights and interests room special plan, newly to hold asset in the palm to support special plan, chose praedial investment letter to hold REITs product in the palm.

2, estate develops business: Multivariate channel financing enters the arena, main financing mode: Creditor's rights + equity + ABS

Hire apartment operation dealer than growing, actual strength of estate development business is abundant, financing channel is much, fund entering the arena is bigger also.

The bank in the tradition, fiducial with channel of the financing that send debt besides, cost becomes the financing channel with real-estate new industry relative to the ABS that has an advantage, also get market attention fully.

This year in July, chinese constant is in greatly product of the REITs of housing of another when hand in place to refer one billion four hundred and ten million and sixty-five thousand four hundred and eight class that rent, obtain successfully batch; And before this, product of the REITs that rent obtains the housing of one billion four hundred and ten million and sixty-five thousand four hundred and eight class that returns Gui Yuan having green jade examine and approve through, still have the Shekou that enrol business, real estate that protect interest, Xu Hui, life in addition luxuriant the ABS project of the look forward to of much home house such as estate is obtained batch. Up to now,

Statistic of day wind negotiable securities, up to this year first half of the year, between the bank, system of bourse, quote issues real estate in all kind ABS product four hundred and fifteen billion seven hundred and nine million yuan, the remaining sum that put add 360 billion yuan. Among them, financing of estate company ABS makes an appointment with 320 billion yuan, occupy than 77% ; And only this year first half of the year, the real estate that adds newly kind ABS financing forehead already exceeded 90 billion yuan.

Besides relatively comfortable ABS product, still many room look forward to released debenture. 10 thousand divisions finished 1.5 billion housing to rent special debenture in August this year, par interest rate 4.05% , achieve estate company debenture issues interest rate since 2017 new low, its announcement said this year in June, amount does not exceed 8 billion yuan housing to rent special debenture to obtain batch. Initiate buy course of study plans to be not open hair to lived 2018 all right chummage hire is special but add debenture; The debt of 4 billion yuan of housing of green city China that rent is obtained at the near future batch; Group of peaceful standing grain plans to be not open hair to go 3 billion yuan of housing rents special debenture. Besides, the housing of Long Hu, green city rents special debenture to be obtained in succession batch.

Besides, add in policy city bonus hold below, look forward to of room of lever of industry internal standard and large commercial bank are direct battle special collaboration. Public data shows:

Bank and label of group of garden of green jade laurel are believed to grow about in hire the residence to ensure collaboration of sexual fund strategy, the bank is believed to will be green jade 3 years in future in Gui Yuan is growing the safeguard that hires residential domain to offer 30 billion yuan sexual fund and integrated banking service.

Branch of construction bank Shenzhen and the 11 estate company that include garden of laurel of 10 thousand divisions, Hua Run, green jade to wait inside sign a building to rent strategic cooperation agreement, announce to develop Shenzhen mayor formally to hire room market.

Guangdong of industrial and commercial bank saves branch to sign strategic agreement, will rent the market to participate in main body to offer 500 billion yuan of capital that give a letter to support for Guangzhou city housing.

Traffic bank Guangdong saves branch to sign housing to rent strategic cooperation agreement, gave include the 10 thousand divisions, lot that keeps benefit and Fosan city to build Xin housing to hire limited company inside to arrange principal part aggregate more than 150 billion yuan of intentional forehead that give a letter is spent.

Into bureau capital purpose each differ, grow the 4 old pattern that hire apartment gain

The industry that rent is in policy a place with a draught, the purpose that distinct sth used to one's own advantage intervenes differs somewhat. Chen Lei is analysed to reporter of certificate business China, 3 big players have each emphasize particularly on:

The market gets lost the market that put an amount by increment market gradually now, on the strategy, room look forward to more it is for dish lively remaining part dish, have transition at the same time, and intermediary and business of operation of tripartite independence are for transition upgrade and the dilate of product mode.

In respect of room source source, more of room look forward to is the remaining part that uses his dish, rent with the room, little part is to buy, hire the room source that come; And tripartite operation is to buy property oneself partly, one part is the property that rent after upgrading through changing one's costume or dress, rent; Intermediary criterion more it is source of the dispersive pattern room that rent, the course transforms the relet after upgrading.

Digital house property all is mentioned to reporter of certificate business China from trade public figure, distinct sth used to one's own advantage is participated in long rent apartment and not pure to get hire income; Profit pattern has each different. Southwest negotiable securities induced a few kinds of different profit pattern:

1) control oneself grows the profit pattern that rents apartment

Control oneself grows those who hire apartment to use is " price of landed capital excessive + hire income " profit pattern. Landed development business chooses control oneself, place a sector of an area is in urban core area or have the latent capacity that becomes urban core a sector of an area, the return rate of hire is higher and stabler, and rely on urban future to expand latent capacity, can reap price of higher land appreciation excessive. This kind of a sector of an area uses development of collect Chinese style, brand to turn operation commonly, make high-end community wait for a characteristic, obtain higher hire excessive price thereby, raise the return rate of the project.

2) hire the profit pattern that gets source of room of collect Chinese style to carry battalion commander rents apartment

The gain source with this kind of main mode is hire difference, but in hire excessive price finite and early days property transforms devoted to capital requirement centrally below bigger contradiction, effective early days throws the key that cost is get the upper hand of. Devoted cost basically reflects earlier stage in two respects, it is the discretion of cost of early days financing on one hand, have cost of stronger credit grade, financing to appear on the market inferiorly the enterprise has an advantage; On the other hand, the cost that early days throws controls the capacity of test project development, flow control, the landed estate that has rich project to develop experience develops business to have an advantage. On put together, this mode suits to appear on the market estate business develops business.

3) hire the profit pattern that gets operation of source of dispersive pattern room

The gain source with this kind of main mode is hire difference, use room source to contract dispersedly - transform - hack mode. Decorating dispersedly compress cost to difficulty and hire are the same as a sector of an area relatively the contradiction with finite price issues other Fang Yuanyi, the operation ability of the building is the key of get the upper hand of, the manpower government cost that reduces pair of dispersive room sources namely and the supply and demand that lower rate of building empty buy match capacity is the key that increases income. Here mode falls, the tactics of sea of faces of business of intermediary of estate intermediary engraft and the news dominant position of the market that rent, be helpful for solving the pain spot of this mode.

4) the profit pattern that suffers owner to trust operation management

Here mode falls, gain origin is operation service fee, here the circumstance falls, building operation information system to reduce the person room of the building to compare thereby is a kind of effective strategy, the way that changes through intelligence namely reduces the employ cost of administrator. Additional, the community that is management provides the appreciation service outside dividing fixed cleanness, also be the important way that gets extra income. Provide meal for community for instance, move, the diversity such as financing of gregarious, hire serves.

Superintend reach industry frequency to give move, keep within limits is malign " fry hire "

Since this year especially July, city of partial a gleam of is popular area chummage has risen fast, get attention fully, and whether is capital pushed tall " fry hire " behavior also causes extensive controversy.

What can see is, come nearly 3 years, as " hire purchase develops simultaneously " the propulsion of housing system, relevant banking product and service are rolled out to the domain that rent a house from the domain that buy a house gradually. Was called 2017 the Chinese housing market that rent grows the first year of an era or the reign of an emperor, multinomial policy encourages housing to rent the market to develop policy to come on stage early or late since 2017, but no less than in those days October, " rent develop simultaneously " be written into 19 big reports, be holding to a house is those who use, not be to use fried fixed position, accelerate the housing system that builds safeguard of supply of much main body, much channel, hire purchase to develop simultaneously clearly, it is to let all people live to be resided somewhat.

Chummage goes up fast cause attention too quickly, keep within limits is malign " fry hire " become superintend and industry consensus. Beijing lives build appoint specific requirement: The housing industry that rent must not use fund source of room of malign competition race to control; Must not the hire with level of prep above market or drive up source of room of rent race to control; Must not through raising rent revulsive landlord removes ahead of schedule the source of room of means race to control such as the contract that rent. On August 20 morning, association of Beijing estate intermediary holds an informal discussion, 10 main housing such as apartment of contain of freely, photograph, chorion rent company controller to attend, common commitment is fulfilled " 3 must not " requirement, affirmatory do not go up hire and in taking skill, add up to those who exceed 120 thousand to cover is all source of the room that put an amount is cast to the market.

What require an attention nevertheless is, this year since May, the housing that place of look forward to of much home house issues rents special debenture to be in " break down " condition, release hasten severe signal. On May 28, 20 billion yuan of debenture that garden of green jade laurel drafts to issue once more break down, the financing plan of collect of this bond place is cast 15 billion yuan to long hire a project. On May 29, rich power real estate is not the 6 billion housing that issues publicly to rent special debenture to also encounter break down. On July 6, "Baidu rents a house in installment - Hua Tai endowment is in charge of first phase asset supported special plan 2017 " stop examine, the plan issues amount to be 346 million yuan.

Many grow hire the personage inside apartment industry to also realize, the share is chief hire apartment to disperse especially type apartment project is cruel grow, financial leverage is exorbitant brought industry risk hidden trouble. Han Guang of beautiful house CEO thinks, the part is dispersive type apartment under one's name not control oneself property, but the room that takes is in installment product, pay house-owner the rent that chummage of a quarter can take tenement one year then, raise debt even with tenement contract again, roll cash to flow wildly, it is to rely on financial lever prize to run almost, once have an accident,will affect whole industry.