1952, red star breeds course of study becomes the production company of the first bag of milk powder of new China.
2018, in be known as " source of grandma of gold of 40 degrees of international takes north latitude " Heilongjiang saves peony industry of Jiang Gongxing milk grass of 10 thousand mus of zoology, the modern cowhouse of La Ding of one flickering white wall, dazzling below beautiful day blue sky dazzing, about a hundred " Si Tan of carry on one's shoulder " milk cow swings end pace leisurely.
Dairy produce one content a sale
Classics of experience of industry of red star milk harships ablution of 64 years, gain the brand reputation that your common people fixes eyes upon, upgrading to transition of target of chain of internationalization entire industry nowadays. One content case of a sale
Lucky code one content a case
Series of red star yoghurt regards red star product as the main component of matrix, walking into ten million family of China. One content a new sale
Yoghurt market: Demand is exuberant, potential is tremendous
Yoghurt breeds in liquid state medium proportion year after year increases, sale of countrywide dairy produce was three hundred and fifty billion three hundred and ninety million yuan 2016, among them yoghurt market dimensions is about 100 billion, already took specified amount of nearly 3 component. Predict to will be achieved more 2020 190 billion, occupy in liquid state breast at the appointed time than will exceeding 50% . Yoghurt one content a red bag
Dairy produce sale is analysed
Sale of Chinese dairy produce, unit: Billion yuan, yellow represents milk, red represents yoghurt
Yingminte's data shows market survey company, the Chinese consumer of 40% says everyday at least edible yoghurt (normal temperature or cold storage) , 17% drink lactobacillus beverage (normal temperature or cold storage) . Yoghurt price is higher than milk, because be in the concept of most consumer, yoghurt has nutrition more than milk, still can help thin body reduce weight. As the growth of income, chinese consumer people still meet gradually " upgrade " the brand to high end, promote sale further. One content a case
Microtherm yoghurt upgrades in consumption tremendous latent capacity is had in the process
Although rate of growth of normal temperature yoghurt is the rapiddest, but in yoghurt sale, microtherm yoghurt still is sale mainstream. Normal temperature yoghurt extended the expiration period of the product effectively, there is an advantage as microtherm yoghurt in nutrient value respect. Such, microtherm yoghurt has tremendous latent capacity in consuming the process that upgrade. One content traces to the source
Microtherm yoghurt because the item characteristics of oneself, much focusing deserves to send in the cold chain of city of line of just a little, of sales volume add fast although be inferior to bright look of normal temperature yoghurt, but domestic town changes rate level to rise, the cold chain market of together with China still has vast growth space. The personage inside course of study is forecasted, the prospective market dimensions of microtherm yoghurt will exceed normal temperature yoghurt 2020.
The core consumption group of yoghurt is 15-29 year old female, according to target crowd picture, industry of red star milk was rolled out 2018 " acid of small boudoir sweet gust breeds " microtherm yoghurt is tasted newly, share 5 kinds of taste. At present main sale channel is inn of the campus of northeast part city, community. One content a company
One content picture of a consumer
From " small boudoir is sweet " look on this one product denomination, this product essence is aimed at definitely 90 hind 95 hind target crowd. To cater to Internet generation, product package mount is special place " strange flower " network language attracts youth attention to spend, add a product interactive sex, topic sex. As expected, once the product appears on the market, mix reputably with respect to what won broad customer denounce (Tu) theory (Cao) . One content case of a sale
In the meantime, industry of red star milk hand in hand lucky code is tasted newly in the light of this developed one substance activity of a sales promotion. Consumer opens a lid to sweep a code, OK 100% in smoking red bag!
One content is wrapped aglow
In tiring-room of lucky code system, staff of department of red star market can see the amount sweeping a code of county of each city, area clearly. This helps their essence master the sale status of the market and each channel definitely. One content a big data
One content tiring-room of a system
The consumptive setting of yoghurt already to recreational change, acting eat is changed, cross a bound to change (the drink that cross a boundary, desert) change, this kind of trend is great developed consumptive setting, rose to consume frequency. So in when is consumer nodded after all like to sample most is red star small boudoir sweet this product?
Of lucky code system " period of time analyses " the function gave out the answer: At 16 o'clock - consumer consumer goods is most at 20 o'clock. Dairy produce one content one
To consumer of Chinese young generation, special discretion is when they are choosing a brand, they need to understand this brand place to grasp what is held concept. Especially 90, 00 hind consumer, they are to be in a consumption to safety grows in the environment rise, accordingly very apparent real estate laid 3 kinds of distinct change on their body:
The concern to product quality relatively on generation consumer becomes little; The dependence of well-known to the tradition trademark is spent reduce relatively; Represent the appeal of the meaning to be valued more to the brand.To the challenge of the brand, no more than is to clear up young customer what to like, what is the contact of join consumer, how to let sale content help consumer explain distinct personality.
Red star breeds course of study stepped two paces: 1, younger those who change is distinctive pack; 2, use lucky code one content an activity, let each bottles of yoghurt " can talk " .
"Lucky yard sale is encircled " greeting fellow traveller is joined!
About us
Wuhan is lucky code science and technology is with 2 dimension the code is the entrance one, the Internet that offers intelligence to change sale solution + company of big data science and technology, offer rich 2 dimension to pile up applied setting solution for the enterprise, be like: Brand a sale, business exceeds one content / sell field / door inn / exhibit meet one person sales promotion of a spot, time calm dot detonates cent of sale strategy, multistage to sell return store of integral of benefit, member, digitlization " N yuan change buy " date of solution, public. In the meantime, lucky code still is offerred with one content the digital sale of an activity form a complete set transmits a service.
