As the ceaseless development of times of big data intelligence, innovate to had become every enterprise to develop the first want justice, and the capability that still needs to have continual innovation and reform, if an enterprise once exceedingly brilliant, but bigoted after losing innovation ability, so distance " flat " not far also, superior bad discard is extend ancient unchangeable law. 
? And now the structure of mobile phone market of the mainland has decided basically nowadays, main with China for, the Shikoku condition that millet, OPPO, VIVO occupies one party each, the market share that place of this 4 big tycoons holds had exceeded most, and a few 2, the special hardship that the time of 3 lines brand passes, because do not have the ability that innovates continuously, add capital catenary to rupture wait a problem a moment, cause the prediction of a person's luck in a given year with constant passenger source, be washed out gradually by the society thereby.
This year? Mobile phone of brand of another homebred tycoon " flat " , it is Jin Li, this is mobile phone of old brand of our country prior, spokesman or 4 days of big Liu Dehua of king and well-known actress arrowroot actor or actress. Ceng Ke compares humeral OPPO when it is brilliant, but had been immersed in hopeless situation however nowadays in, actually gold stands " flat " the thing that is not a day of two day happening, however early can foreknow, 2017 end when, jin Li because of default supplier payment for goods and be sued, send the message that gives capital catenary to rupture again later, negative news receives in a word. 
According to concerning a message the report says, end to the end of 2017, gold establishs actual liability to had exceeded 20 billion yuan, be afraid that to nowadays this number still is in only ceaseless rise; And there was the message exposure that cut down the member of persons employed to say April this year, gold establishs industrial garden to withhold 50% right-and-left employee to continue to produce, make sure normal order form offers money, cut down the member of persons employed besides garden area 50% , jin Li headquarters also was adopted cut down the member of persons employed the practice of 50% , this is the typical case that the company takes declivous undoubtedly. 
? Because be in,the reason with the main problem that gold establishs catenary of meeting occurrence capital to rupture is 2016/2017 is successive sale charge of two years exceeds be restricted, throw many yuan 60 in all, still nearly 3 years invest charge external many yuan 30; Although before two annuity stand advertisement hits blot out the sky and cover up the earth, but did not obtain apparent effect however actually.
Resemble going up the strategy that the graph imitates OPPO, VIVO this kind to take sale of advertisement of all over the sky cannot have been taken now, perhaps exchange a word for, gold establishs mobile phone oneself and do not have core competition ability, connect even " label " do not have, did not put fund on mobile phone of absorption research and development, be eager to hope for success increasing sale to throw however instead, bring about Jinliru today can helpless " flat " . 
The netizen expresses: I write down Jin Li mobile phone so that gold establishs speech king only, still be in functional machine times, jin Li's smartphone dare not flatter really, without any window, and what the mobile phone still does is not good-looking.
Are you useful cross gold to establish a mobile phone? Stand to gold " flat " how do you look? Welcome everybody to comment on.
