In know on search " Party A " , before you can see a few problems basically are:
In group of public relations ad, what Party A is there is the public praise in Party B general and special poor? Why of Party A aesthetic so poor?Such, the Party A with originality not professional respect, often offerred the feedback that is like person meaning very much in great quantities and proposal. Are these feedback some too ambiguous (" can you do it so that look a bit more delicious? " ) , some has too mandatory (for instance the most classical that " bit is put while Logo magnifies " ) , look seem significant proposal, our job that lets serve as Party B however becomes more intractable.
I once more than the ground is imagined, make a client special learn " how to provide significant demand " , or myself arrives formidably the degree of by superb, can distain to be considered to the client's requirement.
I understood later, actually major person wants the feedback with learn to be able to give out better slightly only. Want to follow the standard of a few foundations only, the result is met big different, it is no longer " a flock of person station rearward show state power " painful picture, those who replace is the discussion of happy and rich effect. You are not afraid that the client looks for you even, begin to appreciate their proposal.
1, difficult problem: The client's taste, still get numerous taste?To a lot of Party A character, can give you to raise a proposal according to the taste of own individual and be fond of mostly, is not the target according to the project, perhaps get numerous taste.
How to solve? You can tell a client before it is too late and remind them constantly, the most crucial is attract us " suffer numerous " , but should notice cannot affront arrives their individual be fond of. Checking the level of concept and first draft, their job should consider to accept numerous demand from beginning to end namely, help you achieve next accept numerous demand. Of course, before beginning to design, above all you must make clear who is them after all to suffer numerous.
2, get to the bottom of sth, ask more " why? Ask more " why??You may have received various feedback, from " can you removed this thing a bit? " to " I also do not like this a bit " , next time can you ask an answer all-purposely them with this -- " why? " of course, either with a kind of Demosthenic manner, and the curiosity that should bring sincerity asks. The deep-seated meaning in the word that you want to dig client place to say: This requirement that they raise whether help this project reach strategic goal? Whether to have in their head special realize the target suffers numerous existence?
3, uncover problem, do not offer a solution onlyIf the client follows you to say, "While Logo is magnifying, decrescent is nodded " , how should you do? In the light of this the requirement appears bad also to ask " why " , and it has been a clear statement, did not leave the space that develops an imagination to originality group again.
If the client gives you, is specific solution, you can try to ask them, "Can tell us, do you want what to problem solve? " you also can explain through yours, the feedback that gives them changes a way, with the form of the problem expression comes out, such you can begin to solve this problem together (also can solve alone, the solution that taking yourself next gives client) .
4, correct feedback, want to put forward in right time
When giving a client proposal for the first time, you can tell a client, part of the where in the concept is in at that time is easier revise, but later can become adjust hard. For instance, as a stylist, he can think the processing way that beats calm Logo as early as possible, layout is waited a moment, but the choice of font can alter again in later period, and won't throw into confusion the process of whole project.
Similar detail at yourself character is likely clearly, but in other blame originality personage looks so not may clear, accordingly, if be knocked in project initial stage,decide some the word of some of detail that you think to should decide as early as possible, you can give whole group a big help.
Everybody is the expert of respective domainAbove of carry out travel 4 standard are the basiccest is to should believe, although originality group offerred thorough professional view, the client also offerred corresponding view on the footing that stands in them, just the domain that everybody is good at is different.
If you can make everybody dedicated the advantage at themselves, the domain that is familiar with severally helps another person, whole group can become abound efficiency, fruitful, and be in harmony of its Le Rong.
Such, you never will suffer again " a flock of person station rearward show state power " painful.
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