" fierce uses heaven and earth " still fail " fierce is moved " rise.
On August 23, " fierce uses heaven and earth " eleventh of seniority of viewing rate of net of CSM whole nation renown. It is early before this, " fierce uses heaven and earth " viewing rate is low from beginning to end fan, the net sows a quantity also seniority is not tall, when 21 days, fierce uses viewing rate of net of whole nation of CSM of heaven and earth low even to 0.102% , be about to drop it seems that a CSM viewing rate a list of names posted up is odd.
Pat produce a film to make cost two years, everybody suffers to expect fully before this " fierce uses heaven and earth " , can say how to old billows was not lifted in the market of drama of movie and TV in summer vacation time.
Besides close inspect not tall, " fierce uses heaven and earth " fabaceous valve grading also is judged gave the small fraction of 4.9. Two this also is lowest of grading of valve of the beans in the work that Zhang Li directs one of, with 14 years Wang Yuelun, Liu Jiang directs jointly " queen is driven " grading is consistent.
Zhang Li directs tie-in Yang Yang to act the leading role, look be like what match high " fierce uses heaven and earth " be not bought by the audience however odd.
Low public praise is low close those who inspect " fierce uses heaven and earth "
Discharge collocation name guides differ after all where
First of the rank in looking as many popular feeling play director, zhang Li is broken through this before historical drama style, use CG specially good effect films drama of black unreal knight-errant, also be change in the profession. " fierce uses heaven and earth " also be up to now the work that Zhang Li directs the specially good effect in professional career to make dosage the biggest, in the content that makes amount of department theatrical work about 2500 minutes, the camera lens related to specially good effect exceeds 2000 minutes.
In interview Zhang Li puts forward, advocate starting a group is to participate in to the requirement of specially good effect narrative. Content of a lot of strange unreal in origianl work is rising to urge action certainly to story clue, because this group hopes the action in drama is not specially good effect,be only " spice " , can show certain content however through it, promote gut development. "The action of specially good effect is pure foil atmosphere no longer, this also is the development trend of future of creation of movie and TV. This also is the development trend of future of creation of movie and TV..
Leave after sowing, specially good effect also caused not small fever really, the netizen is evaluated " litchi " the part such as ermine of bewitching of tiger, day is made excellent, and the setting such as forest, town also has aesthetic feeling extremely. But " fierce uses heaven and earth " viewing rate and grading fare badly however, because throw specially good effect,this also is, from drama anthology whole character, " fierce uses heaven and earth " lost the level with outstanding due work it seems that.
From the begin of drama anthology, the essence of life that Zhang Li lost content of pair of characters in a play to concern is accurate accuse.
As teleplay, the action of the first collect should reveal integral frame already, want to attract audience eyeball again. Direct in Zhang Li once in work, extremely perfect confirm a bit no matter be " big bright dynasty 1566 " or " the trend is republic " , a clever camera lens draws the audience to leading role, comb a general name for arteries and veins, the exemple is consistent field the court of a feudal ruler is discussed or the perspective of specific figure.
And " fierce uses heaven and earth " did not achieve apparently before the level with average work, in the first collect, the part after leaning in the novel originally emerged like like a swarm of bees, because of this teleplay more appear without core incident, only messy come on stage in succession. Forest move, demon of celestial being an administrative unit in Xizang, different, female advocate and of villain in drama comb, make begin more resembling is the braise dish that one boiler chaos stews.
In be being watched at the same time, the chaos of the BGM in gut is entered also let a person feel not clear mind. Before a few concentration, gut and BGM always are irrelevant, many netizens spit groovy dub in background music indescribable. Often had not reached the designated position in feeling when, of the singer in background music " shout " vocal sound has been transmitted.
Not only such, yang Yang also suffers bad-mouth in the performance in drama. Although Zhang Li's director is in small gain " force is held out " Yang Yang, say " he has the intense run that makes a good actor " , but escape hard also each audience points to continuously " forcibly excessive " , " fat " . Many netizens are spitting groove " fierce uses heaven and earth " when this drama, immediate cut gives Yang Yang the countenance in drama.
"Forcibly excessive " the performance also has become Yang Yang to act it seems that art the bottleneck of the career, be in early " 3 unripe sansei 10 lis of peach blossom " in shadow edition, the night that Yang Yang acts China be heated up to pass by check scheme, say " each frame picture seems in narcissism " . After cooperating this, know the query weighs somebody " the black history that Yang Yang can make Zhang Li direct " , the answer is self-evident. With Yang Yang present acting looks, still need to seek the breakthrough of oneself in drama of movie and TV, and this transition is failure undoubtedly.
Indeed, " fierce uses heaven and earth " failure is not the boiler on Yang Yang body completely, chaos of narrative disorder, BGM is entered, acting is excessive waited for a problem to be caused jointly " fierce uses heaven and earth " 4.6 grading. Big male advocate play in last few years in the market this resonant low fan, the teleplay of subject matter of black unreal knight-errant is more be asked by the audience very tall.
Discharge star cannot be rescued close inspect
Big male advocate feeble, fixed position puts play connotation in deviation
In last few years, big female advocate play occupies market main trend by force, from early before " Mi month is passed " " that year the flower opens a month round " sow to now heat " Yan Xi strategy " etc, however big male advocate the market of play feedbacks all the time not quite ideal. 2013 " Chu Hanchuan is strange " " the freely of empire of big the Qin Dynasty " two big play close inspect not beautiful, the history that lets subject matter of this kind of male the eye shot that drama exited people gradually, also open homebred drama " Yin Chengyang declines " situation.
But big female advocate play gut is normally similar, " Chu Qiao is passed " " cure of name of female the wife of a prince is passed " those who wait for drama to be told about mostly is " the man in drama loves me " . "Malisu " ' foolish Bai Tian ' style really more get the female's favour, but big female advocate of play coessential change the aesthetic exhaustion that also can cause an audience on certain level. " Lang Ya a list of names posted up " " the counsellor of Si Mayi of main forces division is allied " after broadcasting, big male advocate play saw revived dawn in the market.
But in the seniority of viewing rate of TV of CSM gold archives 2015, " Lang Ye a list of names posted up " viewing rate 0.83% , rank the 60th. " the counsellor of Si Mayi of main forces division is allied " it is high public praise as much low close inspect, after sowing, discharge from beginning to end in before each David inspects a rank 5, before was not being entered all the time however 3.
Because,this is with " big female advocate play " suffer numerous like be a female, "Big male advocate play " user male scale is much also, according to actor cruel index, " fierce uses heaven and earth " male audience scale 70% , audience of prep above woman near 40 percent, and age interval great majority distributings in 30-39 year old between. This kind of group is done not have to seeking theatrical work normally " hold read aloud " , they won't crouch normally defend what await some teleplay before TV to broadcast, adopt cache download, the way that watchs when leisure.
Later, company of opera of movie and TV begins to use flow small unripe as big male advocate the leading role of play, the person such as Lu Han, Yang Yang, Wu Lei comes out to pat big male advocate the message of play. Many people figure, these discharge star join in will cause new upsurge of round drama of movie and TV. " fierce uses heaven and earth " manufacture Fang Zhi one, the limited company of medium of Beijing Yue Kai movie and TV that is Yang Yang place. The company founded 2015 by Gu Shikai of former vice president of century of former joyous luck, hold water before long hind, became certainly 2016 " fierce uses heaven and earth " manufacture Fang Zhi one, also the attention that enough sees play of pair of this movie and TV.
2017, lu Han acts the leading role " choose day is written down " sow, viewing rate is very satisfactory. Zhou Bo drama is average 2017 in CSM52 viewing rate " choose day is written down " with of 1.119% close high inspect seniority the 2nd. This answers it seems that card with discharge star matchs big male advocate play is effective, if the making company with rich actual strength is joyous the company of movie and TV such as medium of article of lucky century, kind, new movie and TV of beautiful medium, Tang Ren, ideal world, noonday sunshine all begins to be in big male advocate play respect sends force, produced a batch big male advocate drama, for example " sword dynasty " " night " " celebrate one's remaining years " " the world Chang'an " " fierce uses heaven and earth " " fight broken canopy " etc.
However, big male advocate play appears and add without what star because of discharge hold and cause in the market explode paragraph, " choose day is written down " although viewing rate is tall, but fabaceous valve gives a mark 4.2 minutes. " discipline of rank grass barren " drive the viewing rate after sowing from beginning to end on the low side, it is with the CSM52 viewing rate May 29 exemple, " discipline of rank grass barren " viewing rate 0.129% , rank the 19th, fabaceous valve grading is low also to 3.2 minutes.
Double to receiving viewport tablet small issue, on one hand, big male advocate play is adapted by network IP normally and become, work majority uses theme of built on stilts, viewpoint of value is easy to read and understand. Gut is mostly " silk counterattack " brigade, by what won't leading role is big " golden finger " , dozen upgrade quite close take little younger brother, suffer a defeat finally to save the world evilly, be in during collocation and the emotional play of many woman roles, can comparing and female " Malisu " drama.
With " bright " the depict that is a purpose, make the article lacks certain logistic structural frame and system to distributing, this also makes net article visible present the effect that come out to sell at a discount greatly. For example " fierce uses heaven and earth " it is the homonymic novel that writes by place of potato of giant silkworm of net article author adapt, its origianl work connects a word to count three million nine hundred and thirty-four thousand four hundred word, be located in " 2017 introduced from the northern and western nationalities or from abroad embellish achieve a list of names posted up of literary IP value formerly " on seniority the 15th. Dan Zhangli ever also had mentioned in the interview, a such novels still are put in the problem with feeble connotation.
On the other hand, big male advocate play is broadcasting also is on platform 3 fold, and with accept diversity of existence of numerous fixed position. For example before " maritime Mu Yun writes down a poetic name of China " , defend on Hunan formerly inspect head sow, but change finally to surprise for love art, video of actor cruel, Tecent head sow.
Not come singly but in pairs, joyous luck century, star collects Tian Ji to manufacture jointly " the world Chang'an " before withdrawing file, broadcast platform for many times to change, by original CCTV + love is strange art turn into love is strange art turn into again Tecent + actor cruel; This year June, the stage sowed platform to become center from center again 8, the net sows platform also by Tecent + actor cruel became actor to love to vacate 3 broadcast over a radio network. Final Guan Bo appears personally the specification because " sow publish this mixing to go up line timeline " , had withdrawn file at present. The nation that because be involved among them,also many people guess concerns and " of door of incredible connecting with the boxing skill change " have political factor, strength of examine and verify will be more strict, but withdraw file final already, still do not have at present continuously sow a message to come out.
Open the adventitious that sows time and means the expectation of smooth audience of extremely easy bad news is worth, often had been not worth to the heat when broadcasting, this also produced poorer effect to viewing rate and public praise.
This shows, big male advocate of play suffer itself of numerous fixed position not to have viewing rate advantage, cannot satisfy the requirement of user of current fixed position again, the gut of its itself also is worth deliberate. Consequently, on the way that makes market new wind direction again, return shoulder heavy responsibilities.
Work opinion is not high
Why is big director public praise safeguard no longer?
Of each teleplay broadcast means to also develop to diversity by traditional TV station, work of more and more drama of movie and TV chose network platform broadcast means, because the net sows a quantity,be not only more more considerable than viewing rate, because be on management,also be, network platform is inspected than defending restrict more a few lesser. In the meantime, as Internet gain ground, a lot of video websites had surmounted traditional TV station, have taller configuration and more extensive advantage.
Accordingly, many celebrated directors also put the view in net article IP adapt teleplay or net play in making. Feng Xiaogang, Zhang Yi is sought, the director such as Guan Hu, old paean appears in succession the producer list of net drama work. Only statistical film directs what net drama work had 15 2018, it seems that more and more names guide " go into business " , change drama of movie and TV to the industry.
Famous directing the it may be said in turning into drama of movie and TV to make is " double close " . Respect of drama of movie and TV, the name guides configuration makes the public praise of drama of movie and TV is in before sowing, had assure, also promoted the expectation of the audience the value. Director respect, little media is conjectural, celebrated director participates in teleplay or net drama is made, get profit gradually can stars than a gleam of. " fierce uses heaven and earth " after broadcasting, have media consideration, zhang Li directs nearly two years of accrual 130 million. In total income, " fierce uses heaven and earth " the likelihood holds its profit is big.
But these achievement that direct play of movie and TV of fight in some places one by one are not good-looking however. Direct besides Chen Zhengdao " knot love: The first love of 1000 years old of adult " direct with Xu Jinglei " classmate 200 million years old " echo is taller outside, the net drama work that the others film directs all goodish.
Zhang Li directs work to be 7.5 minutes in the average grading of fabaceous valve, " fierce uses heaven and earth " only however 4.6 minutes; Wang Jing holds the position of playwrite and supervise the manufacture of " the fragmented person of adventurous king Wei Sili " it is on public praise and person energy of life suffering a crushing defeat; Of director tubal a tiger " yellow leather is graveyard " fabaceous valve grading has 5.2 minutes only; Feng Xiaogang ever announced external march net drama domain, still do not have new progress up to now. The Ceng Zaijin before these direct this the award such as accipitral award, 100 beautiful award in win award for many times, it is however in drama of movie and TV be thwarted of one by one.
Celebrated director suffers a defeat mediumly in drama of opera of movie and TV, OK also regard as the following reasons.
1. director and times are out of line.
As Internet new term gain ground, "Do base " , " arrangement " as red as each net the occurrence that wait, drama of movie and TV resembles no longer once that kind of gravity is honest. For example before of conflagration net drama " prince the wife of a prince rises duty to write down " , take change manufacture in a rough way, the language is not as precise as drama of common ancient costume also, discussing heat because of was being lifted so, become explode paragraph net drama. And " shooting " in, female advocate the book that ground of fund of fund of Rhea's person amorous feelings is reading the Chun Shu on the village, affectation be vituperationed; Boudoir honey pretends to see male advocate in the jail " do base " more be mocked by the audience. These gut look be like those who catered to instantly youth " taste " , but director actually was not digested " sell corrupt " the meaning of itself.
2. director compromises to the market.
Drama of movie and TV and film are put in certain difference. The film relates a story through two hours, many directors film when the film, the bosom is putting a complex to film, cause audience resonance thereby, have for example reputable reputable " the girl that those years we pursue together " , " I am not medical god " wait. And in drama of movie and TV, it is with net drama exemple, its main goal is heat, discharge and topic. In filming because of this not little director, blind goes seeking the result or announce sends a measure, lack substantially attentively.
3. capital market pursues interest.
Have medium computative, the firewood that the name in drama of movie and TV directs proposes a toast can compares remuneration of star of a gleam of, director and capital are bound just also all the more is close together. Many drama are made in, the film is directed normally nominal supervise the manufacture of, do not become specific director, although those who had film director is in on name,join in consequently, but still do not have a difference with drama of common movie and TV essentially.
Platform is broadcasted in the network more accept favour, net drama is about to become ' bestow favor on newly ' when, jubilate 6 celebrated directors undertook the means that medium uses resource displacement share and Ning Hao, Xu Zheng, Wang Jiawei, Chen Kexin, Gu Changwei, Zhang Yibai deepness is bound, stalk or branch with Gu Zhang, the director such as Wen Juan, Wang Xiaoshuai, Li Yang, Chen Daming also maintains clasp, and basic it is with cooperative net drama the project is given priority to. Current, media lord home is defended will cooperate with Yamaxun film " the battle of faction " , and Chen Kexin appears to also will cooperate at sauce of PAPI of network a favourite by sb in power.
On May 24, jubilate medium announces to seek an autograph to make an appointment with with Zhang Yi again. Bilateral agreement, zhang Yi is sought will be in future in at least 6 years of time hold guide drama of movie and TV of 3 networks series (can inspect project of circumstance instead film among them) , jubilate the exclusive investment that medium has net theatrical work counterpoises; And as redound, jubilate medium seeks a 100 million 50 million share for Zhang Yi + the favourable condition of capital of 100 million creation.
Jubilate the net drama that medium exchanges each to be directed greatly with the means of resource displacement is bound, it is the affirmation that directs net drama achievement to each undoubtedly. But Zhang Yi seeks " the Great Wall " fabaceous valve gives a mark home of 4.9 cent, king defends " ferry person " 4 of cent, Gu Changwei " it is really good to encounter you " 4.6 minutes, these film work that direct the near future all are in the market is resonant flatly, jubilate medium " director day is round " net drama achievement jubilates very hard perhaps.
Direct from each " try water " in light of, big screen is made behave gimmick existence difference with drama of movie and TV, the be fond of of the audience and emphasize particularly on to also have deviation. Accordingly, be not celebrated director to be able to take theatrical work of good movie and TV certainly. In work of drama of movie and TV, specially good effect cannot mask acting, discharge to cannot effect a radical cure close inspect, the name guides cannot replace quality, only the requirement that work accords with high level, just be the only way that work is approved by the masses.
