Why is Bao Jun's die young solved?

Introduction: To creating the joint-stock and own brand of countless miracles, why is Bao Jun's die young solved?

Steam group announces wall bulletin of produce and sale to show on, steam went up below the banner July general sales volume of 5 water chestnut appears " sluggish goes up " , especially its are joint-stock and own brand of treasure fine horse, a few new the brunt product that roll out, expression fares badly.

Notable is, bao Jun SUV " Shuang Xiong " the 510 sales volume with 530 two brother, in pairs gives now to drop. Bao Jun 510 SUV pop chart had fallen in July to the 5th, sales volume is 17 thousand, fall greatly compared to the same period 48.6% , present bluff type to drop; And the Bao Jun that advances triumphantly at the beginning 530, appear first annulus comparing glides, drop extent is 6.67% , sold 14 thousand only.

This year in March, bao Jun 510 ever with 41, 158 sales volume is surmounted for a time " divine car " Ha Fu H6, become in last few years the 2nd publishs product of first of a list of names posted up of Chinese SUV sales volume. However good times don't last long, subsequently fine horse of treasure of a few months 510 situations take a sudden turn and become worse rapidly, dropped to the 2nd April, slid further May reach the 3rd, and sales volume dropped July defeat 20 thousand, the rank drops to the 5th. From sales volume the first drop sales volume the 5th, a few short lunar treasure fine horse 510 what to produce?

Bao Jun 530 since appearing on the market, get likewise with all possible means media is valued, be known as the 510 person that receive a baton, from the point of sales volume of nearly a few months, 530 still do not have there's still time to receive a baton it seems that 510 already died young, so do 530 still have an opportunity?

Well-known, bao Jun first 560 SUV that serve as Bao Jun, the success is gained after appearing on the market, those who be known as SUV market " a dark horse " . Resemble fine horse of its posterity treasure 510, create enormous pressure to the Ha Fu H6 that occupies sheet of SUV a list of names posted up by force all the year round. But good times don't last long, handed in strong risk data to show 2017, 560 sales volume are Bao Jun one hundred and seventy-three thousand five hundred, compared to the same period acute is decreased 40% , and had not broken through 20 thousand in sales volume of only last year month.

And last year Feburary, bao Jun 510 after receiving big stick-means of intimidation of Guo Baojun brand SUV, 560 declare stop production is sold, although the price is low, attract all the more buy car customer first. But as a result of the 560 products that are exposed to the sun to go out time and again quality problem is mixed serious " traffic accident " , let many potential customer flinch.

However, 560 " die " later, on steam is general 5 water chestnut roll out Bao Jun quickly 510 made up for this short board. Although will see Bao Jun from modelling 510 vogue, avant-courier, the model of similar idea car is designed, basically be aimed at 90 hind the young customer that is dominant, but still did not avoid Bao Jun 510 take the old road of 560.

Bao Jun 510 price fifty-four thousand eight hundred - sixty-nine thousand eight hundred yuan, advantage of channel of have the aid of, adopt low strategy, quick race to control vast rural area and 34 lines market.

However, discover not hard from many relevant channel, bao Jun 510 products problem is exposed to the sun to go out again and again, such as car rusty, engine and breakdown of component of core of gear-box breakdown lamp, the likelihood is the main factor that its sell outstanding achievement occurrence wave motion. Somebody thinks to be on product quality Bao Jun 510 it is as before " 560 level " , be apart from with the ratio of own brand photograph such as auspicious, Great Wall, Chang'an apparent very big.

Nowadays Bao Jun 510 already ability no longer, sales volume fell greatly compared to the same period July 48.6% , almost cutting sb in two at the waist. Car of treasure fine horse relies on low this kind to take the aspect of the quantity, had propped up product and brand very hard to develop continuously.

Be worth Bao Jun 510 it is when SUV market is prosperous, brand of treasure fine horse strikes while iron is hot, this year in March, make again brand-new and compact model SUV Bao Jun 530, appear on the market only fine horse of treasure of the first month 530 sales 12, 032, demonstrative treasure fine horse another " explode paragraph " the model was born.

But what analyse before line of K of car of no less than, the die young of fine horse brand is in treasure to explode at appearing paragraph, but the meeting is very quick " transitory " , can not resemble model of a few joint ventureses, have longer, stable lifecycle. Contrary, the peak value cycle of the product below banner of treasure fine horse is shorter and shorter however.

From appear on the market up to now, 510 just also had taken half time one year, had begun downhill (although this part is,took its sales volume because of 530 minutes) . The time of 530 is likely shorter.

This year 3-5 month, bao Jun 530 still rise situation at sales volume, reached sale highest peak May, sell 17, 003, far however not as good as Bao Jun the 510 sales volume that highest month sells 50 thousand. But arrive to was mixed in June July, bao Jun appears 530 times sales volume glides trend, this car was sold in June 15, 005, annulus comparing glides 11.76% , sold July 14, 003, annulus comparing glides 6.67% .

From the point of data, bao Jun 530 want " receive a baton " 510, it seems that already impossible. Current, let go up likewise steam is general 5 water chestnut and brand of treasure fine horse are anxious, still have its car product, "Exceed low " Bao Jun 310 July already from TOP10, be squeezed to car market 30 above. MPV respect, in low end MPV gradually by market slam the door hind, "Divine car " Bao Jun 730 before also been squeeze to go out 10.

To expectation brand and product up go up steam is general 5 water chestnut, this already basically closed an entrance door.

in fine horse of treasure of joint-stock and own brand an idea is produced " low takes an amount " model when, auspicious car and Great Wall car already broke right Chinese own brand however the brand is spent to God board, increasing investment of product scientific research, improve product quality, had gotten in the market consumer is approbated.

Bao Jun's die young also makes clear, chinese car market is moving toward maturity to change nowadays, consumption upgrades already was hasten of general trends place; Meanwhile, product competition is more and more intense, if rely on low to take an amount only, its product strength can not support value of its model and promotion product itself. Once the market is right,the associated sex of product quality and low reachs consensus, its sales volume glides considerably also is inevitable, the brand also will face the choice that life and death lives or die.

Although, be changed in dimensions and cost respect, on steam is general 5 water chestnut have larger dominant position, but apparent, steam group is mixed on if general motors hopes this joint-stock and own brand steps down Bao Jun, also be moment takes out a few true original story to pass this so " young son " .